医疗器械营销--展会上如何制造独特卖点

admin

                    

                    

                    
                    
                    <p><img src="http://weituibao.qiniudn.com/img/editor/guide/5.gif" data-ratio="0.11857707509881422" data-w="" src="http://weituibao.qiniudn.com/img/editor/guide/5.gif" style=""  /></p><p>医疗器械营销企业参加展会一般都是希望将产品顺利的推销出去，尽快地为企业盈利。但是，要知道，参加医疗器械展会的营销企业也数不胜数，那自己的企业想要吸引消费者的眼球，就需要为医疗器械制造独特的卖点，这样医药代理或者消费者才会动心。问题是，如何制造产品的卖点呢?</p><p><img data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6PEU0qbC4pyp61Uqb8KqpGAJ5V698l2tSkSYwlr51Bmfo4HmdqaaRGMs5KKHfbSGutIiaWnbpQ8Byg/0" data-ratio="0.5632411067193676" data-w=""  /></p><p>如准备一些能够一分为二的礼品，把其中之一在展前先随邀请函寄给您想邀请的参观买家，让他们必然到您的展位上方能凑成完整的一份礼品。事实证明这种办法确实能有效的加强参展商对某个展位的访问率。</p><p><br  /></p><p>在美国有一家公司在展览前制作了一大批印有自己公司名字的用于装爆米花的纸袋，随邀请函一起提前寄给该公司的新老客户，说明凭此邀请函能够免费进入该展会参观，而凭纸袋能够在该公司展位上获赠免费的爆米花。这一办法是该公司成为那次展会中最多参观者的展位，更由此有效加强了该公司的知名度。</p><p><br  /></p><p>有的参展商会花心思制作一些小册子，了解展会当地的交通、旅游、食宿、风俗等情况，免费派发给展会参观者。因为相当一部分参观者远道而来参加医药展会，参展之余确实想在展会当地和周围四处走走，这些小册子正好能帮上大忙，所以十分受欢迎，这也间接地是参观者对印制和派发这些小册子地公司产生好感。</p><p><br  /></p><p>当下有非常多展览的入场证是用挂绳该在运用者的脖子上，一些参展商十分巧妙地在这上面做文章，制作印有自己公司标志和名称的挂绳于现场免费派发给参观者，因为这些挂绳通常都制作精美，所以大部分参观者得到这些挂绳后都非常乐意换在自己的入场证上。</p><p><br  /></p><p>参观者佩带着这些醒目的挂绳在场内走动，等于许多流动的广告牌在免费为公司作宣传。所以，当人们在绞尽脑汁宣传自己时，不妨放眼看一下周围的可利用资源，说不定你会有意想不到的收获哦。</p><p><br  /></p><p>这些都是医疗器械企业在展会上想办法营造的相当独特的卖点，广大的医疗器械营销企业不妨一试，也许就为自己企业带来不少商机。</p><p style=""><strong style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; color: rgb(255, 0, 0); font-family: 仿宋; font-size: 19px; line-height: 24px; orphans: 2; white-space: pre-wrap; widows: 2;"><img src="http://mmbiz.qpic.cn/mmbiz/rz7R73cuHRrv6jdOCoJeZmYwvEAIoHpY0a7yJL2egiaEokLTpwkIsIRTzTFUic09aEThKHS4hrEcSqU0lAS3tu5g/0" data-ratio="0.14784394250513347" data-w="487" width="auto" src="http://mmbiz.qpic.cn/mmbiz/rz7R73cuHRrv6jdOCoJeZmYwvEAIoHpY0a7yJL2egiaEokLTpwkIsIRTzTFUic09aEThKHS4hrEcSqU0lAS3tu5g/0" style="word-wrap: break-word !important; box-sizing: border-box !important; width: auto !important; visibility: visible !important;"  /></strong></p><p style=""><legend style="padding: 0px; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; white-space: normal; color: rgb(51, 51, 51); font-family: 宋体; font-size: 14px; line-height: 24px; orphans: 2; widows: 2; margin: 0px;"><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; margin: 0px; padding: 0px; font-family: arial, helvetica, sans-serif;"><strong style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; color: rgb(102, 102, 102);"><span class="bkcolor" style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; margin: 0px 8px 0px 0px; padding: 4px 10px; color: rgb(255, 255, 255); background-color: rgb(191, 0, 0); border-top-left-radius: 5px !important; border-top-right-radius: 5px !important; border-bottom-right-radius: 5px !important; border-bottom-left-radius: 5px !important;"></span></strong><strong style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; color: rgb(60, 117, 45);"><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; margin: 0px; padding: 0px; color: rgb(192, 0, 0);">ID: </span></strong></span></legend></p><p style=""><legend style="padding: 0px; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; color: rgb(51, 51, 51); font-family: 宋体; font-size: 14px; line-height: 24px; orphans: 2; widows: 2; margin: 0px;"><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; margin: 0px; padding: 0px; font-family: arial, helvetica, sans-serif;"><strong style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; color: rgb(60, 117, 45);"><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; margin: 0px; padding: 0px; color: rgb(192, 0, 0);"></span></strong></span></legend></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; word-wrap: normal; min-height: 1em; white-space: pre-wrap; background-color: rgb(255, 255, 255); color: rgb(51, 51, 51); font-family: 宋体; font-size: 14px; line-height: 24px; orphans: 2; widows: 2; box-sizing: border-box !important;"><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;">平台的理念：分享维修经验，工程师交流学习，传递医疗器械最新资讯信息。</span></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; word-wrap: normal; min-height: 1em; white-space: pre-wrap; background-color: rgb(255, 255, 255); color: rgb(51, 51, 51); font-family: 宋体; font-size: 14px; line-height: 24px; orphans: 2; widows: 2; box-sizing: border-box !important;"><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;"></span></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; word-wrap: normal; min-height: 1em; white-space: pre-wrap; background-color: rgb(255, 255, 255); color: rgb(51, 51, 51); font-family: 宋体; font-size: 14px; line-height: 24px; orphans: 2; widows: 2; box-sizing: border-box !important;"><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; font-size: 19px; font-family: 仿宋;">群主微信号：</span><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; font-size: 19px; font-family: 仿宋; color: rgb(255, 0, 0); background-color: rgb(84, 141, 212);"><strong style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;">shanying916</strong></span></p><fieldset class="brcolor" style="white-space: normal; margin: 0px; padding: 5px; border: 1px solid rgb(0, 187, 236); font-family: 微软雅黑; line-height: 24px; font-size: 12px; background-color: rgb(248, 247, 245);"><legend style="color: rgb(51, 51, 51); margin: 0px 10px; padding: 0px; border-width: 0px;"><span class="bkcolor" style="margin: 0px; padding: 5px 10px; border: 0px; color: rgb(255, 255, 255); font-weight: bold; font-size: 14px; border-top-left-radius: 5px; border-top-right-radius: 5px; border-bottom-right-radius: 5px; border-bottom-left-radius: 5px; background-color: rgb(0, 187, 236);"><span style="margin: 0px; padding: 0px; border: 0px; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;">复制上面微信号</span><img data-s="300,640" data-ratio="1.35" data-w="20" src="http://weituibao.qiniudn.com/img/editor/guide/5.png" style="margin: 0px; padding: 0px; border: 0px; word-wrap: break-word !important; box-sizing: border-box !important; visibility: visible !important;"  /><span style="margin: 0px; padding: 0px; border: 0px;">联系我哟</span></span></legend><blockquote style="margin: 0px; padding: 0px; border: 0px;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; border: 0px;"><span style="margin: 0px; padding: 0px; border: 0px; max-width: 100%; color: rgb(255, 192, 0); font-size: 14px; word-wrap: break-word !important; box-sizing: border-box !important;"></span><span style="color: rgb(255, 192, 0); margin: 0px; padding: 0px; border: 0px; max-width: 100%; font-size: 14px; word-wrap: break-word !important; box-sizing: border-box !important;">? </span><span style="color: rgb(127, 127, 127); margin: 0px; padding: 0px; border: 0px; max-width: 100%; line-height: 28px; white-space: pre-wrap; word-wrap: break-word !important; box-sizing: border-box !important;">定期推送</span><span style="color: rgb(255, 192, 0); margin: 0px; padding: 0px; border: 0px; max-width: 100%; line-height: 28px; white-space: pre-wrap; word-wrap: break-word !important; box-sizing: border-box !important;">医械资讯</span><span style="margin: 0px; padding: 0px; border: 0px; max-width: 100%; line-height: 28px; white-space: pre-wrap; word-wrap: break-word !important; box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; border: 0px; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;"><span style="color:#7f7f7f">，</span><span style="color:#00b050">厂家推介</span><span style="color: rgb(127, 127, 127); margin: 0px; padding: 0px; border: 0px; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;">，</span><span style="margin: 0px; padding: 0px; border: 0px; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;"><span style="color:#7030a0">维修知识</span><span style="color:#7f7f7f">，</span><span style="color:#00b0f0">产品知识</span><span style="color:#7f7f7f">，</span><span style="color:#92d050">医疗器械相关</span></span></span><span style="color:#7f7f7f">等诸多优质内容，</span><span style="color: rgb(127, 127, 127); margin: 0px; padding: 0px; border: 0px; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;">最接地气</span><span style="color:#7f7f7f">、</span><span style="color: rgb(127, 127, 127); margin: 0px; padding: 0px; border: 0px; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;">重价值</span><span style="color:#7f7f7f">的医疗器械微信平台！关注我们妥妥没错，推广合作联系我呦！</span></span></p></blockquote></fieldset><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; word-wrap: normal; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><img src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6PltMzqEU0q2R0IEfLWd2b0eWHc5FstFuF7ru3d6QxNaibtiapgDQetveh5qUMAepxAvH4PurCgUokw/0" data-ratio="0.08102766798418973" data-w="" width="auto" width="auto" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6PltMzqEU0q2R0IEfLWd2b0eWHc5FstFuF7ru3d6QxNaibtiapgDQetveh5qUMAepxAvH4PurCgUokw/0" style="font-family: sans-serif; word-wrap: break-word !important; box-sizing: border-box !important; width: auto !important; visibility: visible !important;"  /></p><blockquote class="main" style="margin: 0px; padding: 5px 20px; border: 2px rgb(66, 249, 255); max-width: 100%; line-height: 24px; font-family: 微软雅黑; color: rgb(255, 255, 255); text-align: center; font-weight: 700; width: 180px; background-color: rgb(0, 187, 236); border-top-left-radius: 15px; border-top-right-radius: 15px; box-shadow: rgb(153, 153, 153) 0px -1px 6px; border-bottom-left-radius: 2px; border-bottom-right-radius: 2px; text-shadow: rgb(10, 10, 10) 0px -1px 2px; word-wrap: break-word !important; box-sizing: border-box !important;">联盟推荐</blockquote><blockquote style="margin: 0px; padding: 10px; border: 1px solid rgb(204, 204, 204); max-width: 100%; line-height: 24px; font-family: 微软雅黑; font-size: 12px; background-color: rgb(228, 228, 228); border-top-left-radius: 0px; border-top-right-radius: 0px; box-shadow: rgb(204, 204, 204) 0px -1px 6px; border-bottom-left-radius: 10px; border-bottom-right-radius: 10px; word-wrap: break-word !important; box-sizing: border-box !important;"><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; margin: 0px; padding: 0px; border: 0px; color: rgb(0, 176, 80);">微信号：</span><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; margin: 0px; padding: 0px; border: 0px; font-weight: 700;"></span><span class="main" style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; margin: 0px; padding: 2px 5px; border: 0px; font-weight: 700; color: rgb(255, 255, 255); background-color: rgb(0, 187, 236);">qixieke4008228766</span><span class="main2" style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; margin: 0px; padding: 0px 0px 0px 5px; border: 0px; color: rgb(0, 187, 236);">(←长按复制)</span><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; word-wrap: normal; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;">“器械科”网站是中国最专业的B2B医疗器械服务平台。为客户提供贯穿医疗器械所有环节   全面、准确、快捷的一站式服务。借助于以传媒和互联网的力量，整合医疗器械行业全产业链的内容与服务，提升行业的服务标准新标准！</p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; word-wrap: normal; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;">器械科：http://www.qixieke.com/</p></blockquote>