医疗器械网上开店将破冰

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                    <p style="line-height: 1.5em;">日前，中国医药物资协会医疗器械分会秘书长陈红彦向北京商报记者透露，国家食品药品监督管理总局今年将许可医疗器械企业在网上开专业店，医疗器械企业申请到互联网医疗器械经营牌照后即可在网上营业。在此之前，医疗器械只允许在网上药店进行买卖，不允许医疗器械在网上有专业店。</p><p><br  /></p><p style="line-height: 1.5em;">据了解，2014年是医疗器械电子商务发展快速的一年，2014年我国医疗器械约为2556亿元的市场销售规模。在零售市场中，传统零售业销售额占到454亿元，占整个零售市场的74.18%；电商渠道销售额约为158亿元，占25.82%。互联网药品经营牌照的数量比过去翻了一番还多，传统零售门店的销售额在2014年几乎没有增长，整个家用医疗器械零售市场的增量几乎全部被电商所占据。按照淘宝魔方的算法统计，2014年天猫医药馆全年医疗器械的销售额为75亿-80亿元左右，占据了医疗器械电子商务的半壁江山。</p><p><br  /></p><p style="line-height: 1.5em;">在医疗器械中，江苏鱼跃医疗设备有限公司在2014年实现线上交易额2亿元，这一数字在2013年仅为3000万元。有资料显示，目前通过互联网进行销售的助听器，在销售数量上达到20万台，占到了行业的20%。江苏江航医疗设备有限公司的制氧机业务从2010年的40台成长到2014年的近16万台，其中传统电视广告和媒体渠道只占到总量的20%，线下经销商渠道占到40%，而电商平台已经占到40%。</p><p><br  /></p><p style="line-height: 1.5em;">陈红彦表示，医疗器械不能在网上开专业店的政策已经束缚了医疗器械电子商务的发展。为了能够顺利开展电子商务，有的医疗器械企业通过收购网上药店的方式获得网上销售渠道。其中，中国最大的医疗器械连锁机构康复之家收购有网上交易资格的德开大药房就是为了曲线救国，取得医疗器械网上销售资格，发力O2O模式。</p><p><br  /></p><p style="line-height: 1.5em;">中国医药物资协会医疗器械分会会长柏煜曾经呼吁，医疗器械专业店和药店属于相同的零售专业店业态，药店可以在网上交易，而医疗器械专业店不能在网上交易，这不利于医疗器械电子商务的发展。“现在国家食品药品监督管理总局意识到这一点，正在对医疗器械企业取得网上经营的资格进行设置，今年医疗器械网上专业店的放开已经是指日可待了。”陈红彦表示。</p><p style=""><img src="http://mmbiz.qpic.cn/mmbiz/rz7R73cuHRrv6jdOCoJeZmYwvEAIoHpY0a7yJL2egiaEokLTpwkIsIRTzTFUic09aEThKHS4hrEcSqU0lAS3tu5g/0" data-ratio="0.14784394250513347" data-w="487" width="auto" width="auto" src="http://mmbiz.qpic.cn/mmbiz/rz7R73cuHRrv6jdOCoJeZmYwvEAIoHpY0a7yJL2egiaEokLTpwkIsIRTzTFUic09aEThKHS4hrEcSqU0lAS3tu5g/0?tp=webp&amp;wxfrom=5" style="margin: 0px; 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padding: 0px; max-width: 100%; color: rgb(192, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;"></span></strong></span></legend></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; word-wrap: normal; min-height: 1em; white-space: pre-wrap; line-height: 24px; color: rgb(51, 51, 51); font-family: 宋体; font-size: 14px; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">平台的理念：分享维修经验，为工程师提供技术配件支持，为临床使用者提供医疗器械使用保养维护信息，关注我们传递正能量。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; word-wrap: normal; min-height: 1em; white-space: pre-wrap; line-height: 24px; color: rgb(51, 51, 51); font-family: 宋体; font-size: 14px; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 仿宋; font-size: 19px; box-sizing: border-box !important; word-wrap: break-word !important;">微信公众号:</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; word-wrap: normal; min-height: 1em; white-space: pre-wrap; line-height: 24px; color: rgb(51, 51, 51); font-family: 宋体; font-size: 14px; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 仿宋; font-size: 19px; box-sizing: border-box !important; word-wrap: break-word !important;">    </span><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(255, 0, 0); font-size: 20px; box-sizing: border-box !important; word-wrap: break-word !important;"></span></strong><br style="margin: 0px; padding: 0px; max-width: 100%; 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box-sizing: border-box !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 20px; color: rgb(255, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">    shanying916</span></strong></p><fieldset class="brcolor" style="margin: 0px; padding: 5px; max-width: 100%; min-width: 0px; color: rgb(62, 62, 62); line-height: 24px; white-space: normal; border: 1px solid rgb(0, 187, 236); font-family: 微软雅黑; font-size: 12px; background-color: rgb(248, 247, 245); box-sizing: border-box !important; word-wrap: break-word !important;"><legend style="margin: 0px 10px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); border-width: 0px; box-sizing: border-box !important; word-wrap: break-word !important;"><span class="bkcolor" style="margin: 0px; padding: 5px 10px; max-width: 100%; border: 0px; color: rgb(255, 255, 255); font-weight: bold; font-size: 14px; border-top-left-radius: 5px; border-top-right-radius: 5px; border-bottom-right-radius: 5px; border-bottom-left-radius: 5px; background-color: rgb(0, 187, 236); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">复制上面微信号</span><img data-s="300,640" data-ratio="1.35" data-w="20" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6NE8iaIXiblrE1WKyXQz6qbATAS0VZxTKlGupjMMNvicoNs9vhvYGBr83wmsdO1ouTw7kVDibk9w6VoMg/0" class="" id="c6" width="auto" width="auto" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6NE8iaIXiblrE1WKyXQz6qbATAS0VZxTKlGupjMMNvicoNs9vhvYGBr83wmsdO1ouTw7kVDibk9w6VoMg/640?tp=webp&amp;wxfrom=5" style="margin: 0px; padding: 0px; border: 0px; box-sizing: border-box !important; word-wrap: break-word !important; visibility: visible !important; width: auto !important;"  /><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">联系我哟</span></span></legend><blockquote style="padding: 0px; max-width: 100%; border: 0px; box-sizing: border-box !important; word-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; word-wrap: normal; min-height: 1em; white-space: pre-wrap; border: 0px; box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; border: 0px; color: rgb(255, 192, 0); font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;"></span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(255, 192, 0); border: 0px; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">? </span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); border: 0px; line-height: 28px; box-sizing: border-box !important; word-wrap: break-word !important;">定期推送</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(255, 192, 0); border: 0px; line-height: 28px; box-sizing: border-box !important; word-wrap: break-word !important;">医械资讯</span><span style="margin: 0px; padding: 0px; max-width: 100%; border: 0px; line-height: 28px; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;">，</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(0, 176, 80); box-sizing: border-box !important; word-wrap: break-word !important;">厂家推介</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;">，</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(112, 48, 160); box-sizing: border-box !important; word-wrap: break-word !important;">维修知识</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;">，</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(0, 176, 240); box-sizing: border-box !important; word-wrap: break-word !important;">产品知识</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;">，</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(146, 208, 80); box-sizing: border-box !important; word-wrap: break-word !important;">医疗器械相关</span></span></span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;">等诸多优质内容，</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;">最接地气</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;">、</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;">重价值</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;">的医疗器械微信平台！关注我们妥妥没错，<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">推广合作联系我呦</span>！</span></span></p></blockquote></fieldset><p style=""><img data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6MYAEPWTib8tjxcvx0icbN5kq6PvfS6PHyKaMRwicKyXRpyaPRoHgn3OOr1vBKYm6b9vtYp87hJM8nXw/0" data-ratio="0.7835365853658537" data-w="328" width="auto" width="auto" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6MYAEPWTib8tjxcvx0icbN5kq6PvfS6PHyKaMRwicKyXRpyaPRoHgn3OOr1vBKYm6b9vtYp87hJM8nXw/640?tp=webp&amp;wxfrom=5" style="margin: 0px; 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