|
|
<p style="font-family: Simsun; font-size: 13.63636302947998px; line-height: 1.75em; white-space: normal; background-color: rgb(249, 249, 249); margin-bottom: 20px;"><span style="font-size: 16px;">外资医疗器械“兵分两路”布局中国市场</span></p><p style="font-family: Simsun; font-size: 13.63636302947998px; line-height: 1.75em; white-space: normal; background-color: rgb(249, 249, 249); margin-bottom: 20px;"><span style="font-size: 16px;">有数据预测，2017年中国医疗器械市场规模可达5970亿元。这边厢，日前国家卫计委委托中国医学装备协会完成了首批优秀国产医疗设备遴选，第二批遴选将于近日启动；那边厢，包括飞利浦、美敦力、GE医疗等在内的外资巨头也正“兵分两路”布局中国市场，竞相实现本土化和渠道下沉。在业界看来，中外资产品技术差距缩小同时，价差也在缩小，未来竞争或更“短兵相接”。</span></p><p style="font-family: Simsun; font-size: 13.63636302947998px; line-height: 1.75em; white-space: normal; background-color: rgb(249, 249, 249); margin-bottom: 20px;"><span style="font-size: 16px;">“就我们临床采购使用感受而言，国产医疗器械比例的确有所提高，但还没达到50%。中外资产品技术和价格差距都在缩小，所以双方竞争可能会更充分、直接。”南方医院影像中心主任许乙凯告诉本报记者，外资品牌最大优势还在于核心技术。“日前我们引进了飞利浦智能扫描iCT，可实现低剂量高清CT成像，有效减少患者的辐射剂量。”</span></p><p style="font-family: Simsun; font-size: 13.63636302947998px; line-height: 1.75em; white-space: normal; background-color: rgb(249, 249, 249); margin-bottom: 20px;"><span style="font-size: 16px;">而据飞利浦南方区市场部负责人介绍，目前的确在“兵分两路”布局中国市场。“一线城市三甲医院的常规设备趋于饱和，但好在低剂量这类先进设备仍存发展空间；对基层而言，飞利浦组建了基层医疗团队，研发的本土化产品具备功能简单实用、性价比高等特点，主攻新兴市场。”其表示，就目前环境而言，高端领域不惧国货，中低端市场较为承压，基层市场对价格更为敏感，而国货价格或便宜1/3。</span></p><hr /><p style="font-family: Simsun; font-size: 13.63636302947998px; line-height: 1.75em; white-space: normal; background-color: rgb(249, 249, 249); margin-bottom: 20px;"><span style="font-size: 16px;"></span></p><p style=""><strong style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; line-height: 21px; color: rgb(255, 255, 255); font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span class="bkcolor" style="margin: 0px 8px 0px 0px; padding: 4px 10px; max-width: 100%; border-top-left-radius: 5px; border-top-right-radius: 5px; border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; background-color: rgb(191, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;"></span></strong><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /></p><p style=""><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 2em; color: rgb(255, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">ID: </span></strong></p><p style=""><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">最具人气的医疗器械维修新媒体平台</span></p><p style=""><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 11px; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">分享医疗器械前沿动态、医疗器械维修经验</span></span></p><p style=""><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">医疗器械维修人自己的交流平台</span></p><p style=""><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); font-size: 11px; box-sizing: border-box !important; word-wrap: break-word !important;">加群主微信 </span></strong><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(149, 55, 52); font-size: 11px; box-sizing: border-box !important; word-wrap: break-word !important;">shanying916</span></strong><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 11px; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(149, 55, 52); font-size: 11px; box-sizing: border-box !important; word-wrap: break-word !important;"></span> </span><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 12px; box-sizing: border-box !important; word-wrap: break-word !important;">与更多行业从业人员互动交流</span></span></strong><strong style="margin: 0px; padding: 0px; max-width: 100%; line-height: 1.75em; font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); font-size: 12px; box-sizing: border-box !important; word-wrap: break-word !important;"></span></strong></p><p style=""><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 12px; box-sizing: border-box !important; word-wrap: break-word !important;"><img data-s="300,640" data-type="jpeg" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6MoypciaNOibiaxmVLk8eA6ibKL14uWjKsZwrWboQYKTfXqPicXycwL1icfia1pAG0VzlTX3MRR4FPV0ZtZA/0" data-ratio="1.0136054421768708" data-w="147" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6MoypciaNOibiaxmVLk8eA6ibKL14uWjKsZwrWboQYKTfXqPicXycwL1icfia1pAG0VzlTX3MRR4FPV0ZtZA/640?tp=webp&wxfrom=5" style="margin: 0px; padding: 0px; box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;" /></span></span></strong></p>
|
|
发表于 2020-10-21 13:23:08