医疗器械步药品后尘，招标迎来降价大年

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                    <p style="line-height: 1.5em;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;">来源｜中国医疗器械　作者｜慕容飞鹿</span></strong></p><p style=""><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="line-height: 1.5em;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">自</span>2013<span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">年国家食品药品监督管理总局组建以来，医疗器械法规加快出台的趋势非常明显，先是</span>2014<span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">年</span>6<span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">月</span>1<span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">日医疗器械行业的母法《医疗器械监督管理条例》出台，紧接着</span>10<span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">月</span>1<span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">日《医疗器械注册管理办法》等</span>5<span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">部规章陆续面世。</span>2015<span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">年</span>2<span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">月</span>28<span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">日，国务院办公厅关于完善公立医院药品集中采购工作的指导意见，明确坚持以省（区、市）为单位的网上药品集中采购方向，实行一个平台、上下联动、公开透明、分类采购，采取招生产企业、招采合一、量价挂钩、双信封制、全程监控等措施。</span></p><p style="line-height: 1.5em;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="line-height: 1.5em;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(192, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">因此，</span>2014<span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">年、</span>2015<span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">年成为国家医疗器械行业政策法规大年，一系列规章制度制定并推出，医疗器械行业将迎来招标的降价年代。</span></span></p><p style=""><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="line-height: 1.5em;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">这些新政中，最受企业重视的是各地正在开展的集中采购招标。</span>2013<span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">年，世界范围内容的医疗器械并购异常活跃，国内医疗器械行业的集中采购也如火如荼。许多省份纷纷制定了医疗器械集中采购工作方案或阳光采购方案，从</span>2014<span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">年起，</span>14<span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">省已开始以省为单位招标或即将招标，</span>7<span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">个省已经探讨了以省为单位的集中。医疗器械的招标采购将是大势所趋。有政策专家认为，</span>2013<span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">年开始的医疗器械集中招标采购，其直接目的就是解决行业中价格虚高问题。</span></p><p style="line-height: 1.5em;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="line-height: 1.5em;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">长期以来，药械不分家，药品的很多做法、很多经验一直被直接移植到医疗器械行业来。就是医疗器械的管理法规，很多内容都是在借鉴药品的管理思路。因此，药品招标的经验做法直接引用过来指导医疗器械行业的招标，这样的做法是不奇怪的！</span></p><p style="line-height: 1.5em;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; text-indent: 27px; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="line-height: 1.5em;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; text-indent: 27px; box-sizing: border-box !important; word-wrap: break-word !important;">许多医疗器械企业的销售总经理在一起大倒苦水，规范招标对不同企业的冲击是不一样的。大企业底子厚，小企业规模小，降价的空间自然不同。应对招标，企业的成本也在增加！</span></p><p style=""><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="line-height: 1.5em;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">“大企业可以牺牲掉一些利润空间来获得市场，小企业的产品不一定能进目录，进了目录也承受不了降价。”有行业人士这样认为。长期来看，尽管医疗器械行业向好，但是竞争却越来越激烈！分蛋糕的人多了，产生摩擦也很正常！<span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(192, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">医疗器械的采购招标一定会步药品的后尘，这是笔者的最终判断！</span>筒子们，准备好纸巾了吗？</span></p><p style="line-height: 1.5em;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;"><br  /></span></p><p style="white-space: normal;"><span style="color: rgb(112, 48, 160);"><strong>好文岂能独享</strong></span><span style="color: rgb(255, 0, 0);"><strong>，送人玫瑰，手有余香</strong></span>！！</p><hr style="white-space: normal;"  /><p style="white-space: normal;"><br  /></p><p style="white-space: normal; text-align: center;"><strong style="font-size: 14px; line-height: 21px; color: rgb(255, 255, 255); font-family: arial, helvetica, sans-serif; margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span class="bkcolor" style="margin: 0px 8px 0px 0px; padding: 4px 10px; max-width: 100%; border-top-left-radius: 5px; border-top-right-radius: 5px; border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; background-color: rgb(191, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;"></span></strong></p><p style="white-space: normal; text-align: center; line-height: 3em;"><strong><span style="line-height: 2em; color: rgb(255, 0, 0);">ID: </span></strong></p><p style="white-space: normal; text-align: center; line-height: 1.5em;"><span style="font-size: 14px;">最具人气的医疗器械维修新媒体平台</span></p><p style="white-space: normal; text-align: center; line-height: 1.5em;"><span style="font-size: 11px;"><span style="font-size: 14px;">分享医疗器械前沿动态、医疗器械维修经验</span>        </span></p><p style="white-space: normal; text-align: center; line-height: 1.75em;"><span style="font-size: 14px;">医疗器械维修人自己的交流平台</span></p><p style="white-space: normal; text-align: center; line-height: 1.75em;"><strong><span style="color: rgb(127, 127, 127); font-size: 11px;">加群主微信 </span></strong><strong><span style="color: rgb(149, 55, 52); font-size: 11px;">shanying916</span></strong><strong><span style="color: rgb(127, 127, 127);"><span style="font-size: 11px;"><span style="color: rgb(149, 55, 52); font-size: 11px;"></span> </span><span style="font-size: 12px;">与更多行业从业人员互动交流</span></span></strong></p><p style="white-space: normal; line-height: 1.75em;"><strong><span style="color: rgb(127, 127, 127);"><span style="font-size: 12px;"><br  /></span></span></strong></p><p style="white-space: normal; line-height: 1.75em; text-align: center;"><strong><span style="color: rgb(127, 127, 127);"><span style="font-size: 12px;"><img data-s="300,640" data-type="jpeg" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6MoypciaNOibiaxmVLk8eA6ibKL14uWjKsZwrWboQYKTfXqPicXycwL1icfia1pAG0VzlTX3MRR4FPV0ZtZA/0" data-ratio="1.0136054421768708" data-w="147"  /></span></span></strong></p>