为什么你不能用互联网把医疗器械产品卖出去？

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                    <p style="max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(217, 33, 66); font-family: 宋体, SimSun; font-size: 18px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">疗器械产品的销售和大工业产品很相似，用处特殊，除耗材外的设备单价昂贵，并且需要具备很强业务知识的专业人员操作</span><span style="max-width: 100%; font-family: 宋体, SimSun; font-size: 18px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">。所以医疗器械销售途径主要是以传统的渠道为主，至今还是一个重要的销售增长途径。当互联网和移动互联开始占据和改变众多商业领域的经营模式之后，器械圈的人也很躁动和焦虑。</span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); font-family: sans-serif; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; font-size: 18px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); font-family: sans-serif; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; font-size: 18px; line-height: 1.75em; color: rgb(217, 33, 66); box-sizing: border-box !important; word-wrap: break-word !important;">躁动的是我们仿佛看到了一扇全新大门的开启，它足以带领我们解决传统的医疗器械销售困境，</span><span style="max-width: 100%; font-family: 宋体, SimSun; font-size: 18px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">将销量拉倒一个全新的量级。焦虑的是我们都不知道怎么获取这扇大门的钥匙。于是以微信营销为主的移动营销大热之后，大家都在讲医疗器械的微信营销，都开始去听课和培训，听互联网方面的专家给我们解惑到底什么是互联网营销，什么是微信营销，以及怎么在网上就能把产品卖出去，不用花费大量的时间、人力成本轻松销量过亿。</span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); font-family: sans-serif; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; font-size: 18px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); font-family: sans-serif; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; font-size: 18px; line-height: 1.75em; color: rgb(217, 33, 66); box-sizing: border-box !important; word-wrap: break-word !important;">这样的热潮在去年冬天的医疗器械圈特别火。</span><span style="max-width: 100%; font-family: 宋体, SimSun; font-size: 18px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">不要说你从来没有参加过网络营销培训，没有参加过行业大佬的分享会议，这个年头，不懂一点网络营销都不好意思说自己会玩手机。但是，一个新生事物的出现并不能适用一切，这是不可辩驳的真理。对于医疗器械行业来说，网络营销似乎并不能动摇它的根基。</span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); font-family: sans-serif; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; font-size: 18px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); font-family: sans-serif; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; font-size: 18px; line-height: 1.75em; color: rgb(217, 33, 66); box-sizing: border-box !important; word-wrap: break-word !important;">在一次培训学习中，一个学员问讲师怎么在网上把医疗器械产品卖出去，</span><span style="max-width: 100%; font-family: 宋体, SimSun; font-size: 18px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;">这个讲师直接就说医疗器械产品并不适合在网上卖，像这种大设备销售更看重的是稳定的关系网络和亲身接触产生的信任感，而依托互联网等线上的销售模式刚好掐断了这种亲密接触，当然不能见效。此话一出，瞬间就打击了不少器械人对网络营销的热情。</span><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); font-family: sans-serif; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; font-size: 18px; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); font-family: sans-serif; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; font-size: 18px; color: rgb(217, 33, 66); box-sizing: border-box !important; word-wrap: break-word !important;">不可否认的是，这个讲师说的有道理，我们是不能天真的想仅仅在网上就把几十万、上百万的订单签了</span><span style="max-width: 100%; font-family: 宋体, SimSun; font-size: 18px; box-sizing: border-box !important; word-wrap: break-word !important;">，但这并不意味着我们要放弃互联网可能为我们带来的极大便利和优势，而是尽可能的利用这种优势，将线上、线下完美契合，最终达到增加订单量、扩大市场占有率的目的。而互联网就是我们实现这个目标的第一步。</span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); font-family: sans-serif; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; font-size: 18px; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); font-family: sans-serif; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; font-size: 18px; color: rgb(217, 33, 66); box-sizing: border-box !important; word-wrap: break-word !important;">我们讲我们利用互联网，就是利用它的粘性和连接度，在不可琢磨的繁杂人群中寻找锁定我们的目标客户</span><span style="max-width: 100%; font-family: 宋体, SimSun; font-size: 18px; box-sizing: border-box !important; word-wrap: break-word !important;">，体现和展示我们的产品信息，并通过信息的传递、互动来达到人与人之间的联系。所以，我们要在如何传递信合的增加用户互动上下工夫。解决了这两点，就能帮助我们达到影响我们的潜在客户、达成交易的目的。</span></p><hr style="white-space: normal;"  /><p style="white-space: normal; color: rgb(131, 104, 28); font-family: Avenir, sans-serif; line-height: 1.75em; text-align: center;"><span style="font-size: 14px;"></span><br  /></p><p style="white-space: normal; color: rgb(131, 104, 28); font-family: Avenir, sans-serif; line-height: 1.75em; text-align: center;"><span style="font-size: 12px;">ID: </span><span style="font-size: 12px;"></span></p><p style="white-space: normal; color: rgb(131, 104, 28); font-family: Avenir, sans-serif; line-height: 1.75em; text-align: center;"><span style="font-size: 12px;">最具人气的医疗器械维修新媒体平台</span></p><p style="white-space: normal; color: rgb(131, 104, 28); font-family: Avenir, sans-serif; line-height: 1.75em; text-align: center;"><span style="font-size: 12px;">分享医疗器械前沿动态、医疗器械维修经验        </span></p><p style="white-space: normal; 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