【仁成医疗】打造医疗生态价值链是移动医疗创业的关键

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                    <blockquote style="margin: 0.2em; padding-top: 10px; padding-right: 10px; padding-bottom: 10px; max-width: 100%; border-top-width: 3px; border-right-width: 3px; border-bottom-width: 3px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-color: rgb(201, 201, 201); color: rgb(62, 62, 62); font-size: 15.5555562973022px; white-space: normal; border-image-source: none; font-family: 微软雅黑; line-height: 25.6000003814697px; box-shadow: rgb(170, 170, 170) 0px 0px 10px; -webkit-box-shadow: rgb(170, 170, 170) 0px 0px 10px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; word-wrap: normal; min-height: 1em; white-space: pre-wrap; line-height: 25.6000003814697px; box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 25.6000003814697px; box-sizing: border-box !important; word-wrap: break-word !important;"> </span><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 25.6000003814697px; box-sizing: border-box !important; word-wrap: break-word !important;">在移动医疗的淘金大潮中，至今仍未诞生一家真正意义上的现象级公司。被过分夸大的数据增长量，掩盖了没有成熟商业模式的事实。如何挖掘数据平台背后的价值，打通真正贯通上下游的生态价值链，是每一个移动医疗创业者都在深思的问题。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 25.6000003814697px; box-sizing: border-box !important; word-wrap: break-word !important;"><img data-s="300,640" data-type="jpeg" src="http://mmbiz.qpic.cn/mmbiz/JhKRvuDFricoRDuXw6Dw34LVaictcwdxicF8XVKtqJd2NwicO9gN74oxtKG20hagZdib5fMOFkyFIE3lROq5JiaQCicAQ/0?wx_fmt=jpeg" data-ratio="0.6156583629893239" data-w="281" src="http://mmbiz.qpic.cn/mmbiz/JhKRvuDFricoRDuXw6Dw34LVaictcwdxicF8XVKtqJd2NwicO9gN74oxtKG20hagZdib5fMOFkyFIE3lROq5JiaQCicAQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5" style="margin: 0px; padding: 0px; box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"  /><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">        所谓医疗行业的上下游生态，应该是由医疗服务需求方（患者）和医疗服务供给方（医生和机构）共同支撑的，<span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 25.6000003814697px; box-sizing: border-box !important; word-wrap: break-word !important;">厚此薄彼，供需失衡，是无法形成良性循环的。</span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">社区医疗体系要崛起，医生的流动是关键</strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">        美国的一家大型医院倒闭后，社区医疗水平竟然提高了。这一异常现象引起了研究人员的注意，并以此为案例研<span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 25.6000003814697px; box-sizing: border-box !important; word-wrap: break-word !important;">究医疗需求对医院的影响，在研究过程中研究人员发现，医院关闭后整体上患者的病情并没有加重，也并未对医疗效率和医疗负担产生影响，社区医院的服务量反而增加，服务质量也没有下降，反而病人可能接受了比原来更好的治疗。从这个案例中也可以看出，大医院固然有存在的必要，但它所提供的服务也并不都是唯一的，而且大多数常见病也并不需要非得到大医院接受治疗，社区医院同样也可以解决问题；在治疗上关键是有同质化的医生，医生在哪，患者就在哪。</span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><img data-s="300,640" data-type="jpeg" src="http://mmbiz.qpic.cn/mmbiz/JhKRvuDFricoRDuXw6Dw34LVaictcwdxicFWAibzzGgibhLFo2rYSclfLG303zxwxvHxV36oNojlVczgd8762wByd7g/0?wx_fmt=jpeg" data-ratio="0.5663956639566395" data-w="369" src="http://mmbiz.qpic.cn/mmbiz/JhKRvuDFricoRDuXw6Dw34LVaictcwdxicFWAibzzGgibhLFo2rYSclfLG303zxwxvHxV36oNojlVczgd8762wByd7g/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5" style="margin: 0px; padding: 0px; box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"  /><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">        在中国，大医院依靠雄厚的医疗技术力量、优质的医疗人才服务、先进的管理水平等优势，在服务能力、资源获<span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 25.6000003814697px; box-sizing: border-box !important; word-wrap: break-word !important;">取能力等方面挤占基层医院的生存空间，大医院的规模越来越大，小医院的生存则越来越困难。2012年，全北京总诊疗1.92亿人次，其中在社区中心就诊的人次仅占21.3%，三甲医院则承担了42.1%，而且在协和与在社区看病，医生服务价格相差不多于2元。其中，医疗市场上最具“马太效应”的资源，就是三甲医院专家级医生，患者无论大病、小病都往大医院挤，“看病贵，看病难”的问题只能越来越严峻。分级诊疗制度仍需完善落实，基层仍然缺乏优质医疗人才，制约基层医院的服务水平，导致患者对基层医院服务能力的不信任。</span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><img data-s="300,640" data-type="jpeg" src="http://mmbiz.qpic.cn/mmbiz/JhKRvuDFricoRDuXw6Dw34LVaictcwdxicFUnLeCTvUrj0xp5ZlQbXuO9hsPTYoQOMNibpV0etJKUMws5IW8nicicc3w/0?wx_fmt=jpeg" data-ratio="0.6887254901960784" data-w="408" src="http://mmbiz.qpic.cn/mmbiz/JhKRvuDFricoRDuXw6Dw34LVaictcwdxicFUnLeCTvUrj0xp5ZlQbXuO9hsPTYoQOMNibpV0etJKUMws5IW8nicicc3w/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5" style="margin: 0px; padding: 0px; box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"  /><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">        让公立三甲医院的医生走进社区医院，实现体制内多点执业，是全面实现医师多点执业、让患者选择社区医疗的<span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 25.6000003814697px; box-sizing: border-box !important; word-wrap: break-word !important;">第一步。未来随着政策进一步放开、社区医疗的进一步崛起，才能真正有效缓解医患双方面的压力。</span></span></p><p><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 25.6000003814697px; box-sizing: border-box !important; word-wrap: break-word !important;"><br  /></span></span></p></blockquote><p style=""><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; background-color: rgb(249, 249, 249); 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