【行业新闻】GE为何缺席CMEF 医疗器械未来何在？

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                    <p><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px;  background-color: rgb(255, 255, 255);">          最近在医械行业的微信朋友圈里一篇关于GE缺席第74届CMEF武汉秋季会的文章，作为全球医疗工业产品的顶级巨型供应商，GE医疗集团已在CMEF的展会上出现了20余年，期间经营状况虽有波动但总体表现一直远比多数同行稳健，在国外的类似大型会展上(如RSNA、ISMRM)也从未消失过GE的身影。但在这次武汉的展会上却看不到GE的身影。这的确令许多同行百思不得其解。 于是，各种解读，各种八卦群雄并起。难道是经营出问题了?管理出问题了?政府来干预了?杂七杂八的说法蜂拥而至，但到最后也没有讨论出个所以然来。 其实，不只是GE没参会，美敦力、东芝、日立等都没参会，并且其他如Philips、Siemens等都表示不确定会参加下届CMEF。 </span><br style="margin: 0px; padding: 0px; list-style: none; line-height: 1.5; font-size: 15px; color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"  /><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px;  background-color: rgb(255, 255, 255);">         相关人士分析： </span><br style="margin: 0px; padding: 0px; list-style: none; line-height: 1.5; font-size: 15px; color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"  /><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px;  background-color: rgb(255, 255, 255);">         1、最早，中国的医疗器械领域只有GPS(GE、Philips和Siemens)等大象独舞，利润高得离谱，推广费用化多少都无所谓，想怎么玩就怎么玩;</span><br style="margin: 0px; padding: 0px; list-style: none; line-height: 1.5; font-size: 15px; color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"  /><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px;  background-color: rgb(255, 255, 255);">         2、目前国产设备已追赶上来，且获国家政策支持，这样势必挤压GPS的利润空间，他们也开始计较销售成本支出;</span><br style="margin: 0px; padding: 0px; list-style: none; line-height: 1.5; font-size: 15px; color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"  /><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px;  background-color: rgb(255, 255, 255);">         3、GPS之前走的是高端路线，目标是三甲医院，而现在国家推行分级诊疗，市场下移，他们谋划从城市包围农村，而社区医院对价格更敏感;</span><br style="margin: 0px; padding: 0px; list-style: none; line-height: 1.5; font-size: 15px; color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"  /><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px;  background-color: rgb(255, 255, 255);">         4、信息不对称的时代已过去，CMEF这种基于线下的B2B营销模式已完全过时 </span><br style="margin: 0px; padding: 0px; list-style: none; line-height: 1.5; font-size: 15px; color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"  /><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px;  background-color: rgb(255, 255, 255);">         5、这是一个变局，CMEF这种烧钱的模式会渐趋衰落未来，预计医疗器械</span><span style="color: rgb(85, 85, 85); font-family: Arial, 宋体, Helvetica, sans-serif; font-size: 15px; line-height: 30px;  background-color: rgb(255, 255, 255);">的营销模式将会变成以线上为主，线下、零售为辅的模式。CMEF不会消失，但会衰落。随着国产医疗设备的崛起，势必会打破外资器械的垄断。</span></p><p><br  /></p><p style=""><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: Arial, Verdana, sans-serif; font-size: 14px; line-height: 24px; background-color: rgb(249, 249, 249);">广州市设备维修有限公司</span><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-size: 12px; line-height: 24px; font-family: Arial, Verdana, sans-serif; box-sizing: border-box !important; 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