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<section><section><p><p><img src="image/20201014/86b79d371e9862b01189f0252a03b2cd_1.png" /></p></p></section><section><section><span><strong></strong></span></section><p><span>医疗器械第一新媒体</span></p><p><span>分享最专业的医疗器械知识</span></p></section><section><section><section>关注</section></section></section></section><section><section><section><section><section><section><section><section><section><section data-width="97%"><section><section data-width="96%"><span data-positionback="static"><span data-positionback="static"><p><img src="image/20201014/ebe8bcae9a0dfa332c55f17858228113_2.jpg" /></p></span></span></section></section><section><section><p><span>“热线直通车” +“微信直通车”</span><br /></p></section></section><section data-width="100%"><section><section><p>点击查看</p></section></section></section><section><span data-positionback="static"><span data-positionback="static"><p><img src="image/20201014/7a475f3bb274f92efe0029aa482c5c8a_3.jpg" /></p></span></span></section><section><section><p><img src="image/20201014/1d4891ff5d047b0d8415166c401992c3_4.png" /></p></section></section></section></section></section></section></section></section></section></section></section></section><p><span><br /></span></p><p>2018年9月13日，全新Apple Watch上市，转瞬间就变成了一款“网红表”除了新的功能升级，尤其是得到了FDA承认的医用级心电图，十分吸引眼球。具体介绍，请点击链接<span>“</span><span>第四代Apple Watch ：一款专业级别的心电监测设备</span><span>”</span></p><p><br /></p><p><br /></p><section><section powered-by="gulangu"><section><section><section powered-by="gulangu"><section><section><section powered-by="gulangu"><section><section><p><strong>医疗领域是可穿戴设备的下一片蓝海</strong></p></section></section></section><section powered-by="gulangu"><section><section><p>Apple</p></section></section></section></section></section></section></section></section></section><section powered-by="gulangu"><section><section><svg xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewbox="0 0 212.8 238.5" width="100%"><g><path d="M9.4,4.5c0,0,25.2,79.2,86.4,145.8c61.2,66.6,105.3,88.2,105.3,88.2l11.7-11.7 c0,0-54-33.3-111.6-87.3C43.6,85.5,9.4,4.5,9.4,4.5z" fill="rgb(79,79,79)"></path><path d="M120.1,182.7c0,0-39.6,28.8-89.1-9.9C-16.2,136,3.1,29.7,8.3,5.1C9,1.8,9.4,0,9.4,0 s7.2,8.1,51.3,11.7c44.1,3.6,96.3,12.6,109.8,66.6c13.5,54-33.3,90-33.3,90s38.7-45,21.6-85.5c-17.1-40.5-43.2-57.6-80.1-61.2 C41.8,18,13,9.9,13,9.9S-4.1,98.1,31,149.4C66.1,200.7,120.1,182.7,120.1,182.7z" fill="rgb(79,79,79)"></path><path d="M27.3,44.5c0,0,2.8,0,4.6-8.3c1.8-8.3,1.4-16.6,1.4-16.6s3.2,6.9,1.8,16.1 c-1.4,9.2-4.6,11.1-4.6,11.1L27.3,44.5z" fill="rgb(79,79,79)"></path><path d="M39.8,67.1c0,0,7.4-2.8,10.6-14.3c3.2-11.5,1.4-24.9,1.4-24.9s6.9,12.5,2.8,25.8 c-4.2,13.4-11.1,17.1-11.1,17.1L39.8,67.1z" fill="rgb(79,79,79)"></path><path d="M58.3,92.5c0,0,9.7-4.6,12.5-24c2.8-19.4-1.4-33.7-1.4-33.7s8.8,17.1,5.5,37.8 C71.6,93.4,61.9,98,61.9,98L58.3,92.5z" fill="rgb(79,79,79)"></path><path d="M77.2,115.1c0,0,9.2-7.4,13.4-32.3c4.2-24.9,0-37.4,0-37.4s8.3,24.9,3.7,44.8 c-4.6,19.8-15.7,30.9-15.7,30.9L77.2,115.1z" fill="rgb(79,79,79)"></path><path d="M91.9,133.1c0,0,13.8-4.2,20.3-30.9c6.5-26.8,3.7-48.9,3.7-48.9s7.4,30.5,0,54.4 c-7.4,24-20.8,30-20.8,30L91.9,133.1z" fill="rgb(79,79,79)"></path><path d="M114.1,151.5c0,0,16.1-12,23.5-34.1c7.4-22.1,6-41.5,6-41.5s5.1,33.2-5.5,54.9 c-10.6,21.7-21.2,28.6-21.2,28.6L114.1,151.5z" fill="rgb(79,79,79)"></path><path d="M109.5,156.6c0,0-13.4,7.8-34.1,8.8c-20.8,0.9-31.8-6-31.8-6s15.7,10.6,39.7,8.8 c24-1.8,30.9-8.3,30.9-8.3L109.5,156.6z" fill="rgb(79,79,79)"></path><path d="M88.2,136.3c0,0-17.1,6.5-33.2,5.5c-16.1-0.9-24-5.5-24-5.5s11.5,9.7,34.1,9.2 c22.6-0.5,28.1-4.6,28.1-4.6L88.2,136.3z" fill="rgb(79,79,79)"></path><path d="M72.5,117.9c0,0-7.4,4.1-26.3,1.4c-18.9-2.8-23.1-6.5-23.1-6.5s12.9,7.8,29.1,10.2 c16.1,2.3,22.1-1.4,22.1-1.4L72.5,117.9z" fill="rgb(79,79,79)"></path><path d="M53.6,91.1c0,0-8.3,5.1-20.8,2.8C20.4,91.6,16.7,87,16.7,87S26,97.6,39.3,97.6s17.1-3.2,17.1-3.2 L53.6,91.1z" fill="rgb(79,79,79)"></path><path d="M39.8,67.1c0,0-2.3,3.7-12,2.3c-9.7-1.4-12.5-3.7-12.5-3.7s5.5,6.9,14.8,8.3 c9.2,1.4,11.5-0.9,11.5-0.9L39.8,67.1z" fill="rgb(79,79,79)"></path><path d="M28.7,51.9c0,0-5.1-1.4-9.2-3.2c-4.2-1.8-5.5-5.1-5.5-5.1s2.8,6,10.1,9.2c7.4,3.2,7.4,3.2,7.4,3.2 L28.7,51.9z" fill="rgb(79,79,79)"></path></g></svg></section></section></section></section><p>业界由此再次掀起了讨论热潮，Apple Watch Series 4 的健康属性是否意味着智能手表甚至是智能穿戴设备未来几年的走向？医疗健康领域是否真的是智能手表的下一片广阔蓝海？</p><p><br /></p><p>其实，穿戴设备对于在医疗领域的应用一直被看好。早前艾媒咨询便显示，到2016年底中国移动医疗健康市场规模会达到<strong>74.2亿元</strong>。2018年，中国移动医疗健康市场规模将达到<strong>184.3亿</strong>。</p><p><br /></p><p>另外，有调查数据显示，有超9成中国手机网民愿意尝试相关可穿戴医疗健康设备，可穿戴医疗健康设备功能或成为用户购买使用前最先考量的方面。<br /></p><p><br /></p><p><span><p><img src="image/20201014/3cdec7383e9dad7756a1bf0a28a48c04_5.jpg" /></p></span></p><p><br /></p><p><strong>那么，这些可穿戴医疗设备为何受到不少资本青睐，它们为用户带来了哪些便利条件呢？</strong></p><p><br /></p><p>一方面，自行采集身体指标数据，让用户实时掌握个人的身体健康状况，如久坐提醒等功能可以及时更正用户的不良生活习惯，从而实现疾病的预防与早期治疗。</p><p><br /></p><p>另一方面，对人体健康指标的长期动态监控，由此产生的大量数据可以为一些疾病的初步诊断及慢性病的治疗提供切实有效的依据。</p><p><br /></p><p>换个角度来看，医疗健康市场之所以有可能成为可穿戴设备的重要契机，是由于这一领域是手机尚未触及到的，存有较大的开发空间。而且，可穿戴设备迎合了人们的医疗健康日常检测需求，让生理体征检测变得更加便捷，很好地开发了这一潜力市场，无论是对市场需求而言，还是可穿戴设备自身发展而言，都产生了积极效应。</p><p><br /></p><p>不过需要注意的是，虽然市场需求在提升，但会主动购买可穿戴设备的用户仍然只是小部分，加上可穿戴设备产品本身存在质量参差不齐的情况，所以可穿戴医疗设备要想获得用户青睐，并不容易。</p><p><br /></p><p>值得庆幸的是，<strong>在“互联网+”当下，医疗领域迈向智能化已是大势所趋，而可穿戴设备契合了这一需求，未来发展空间巨大，合理地加以引导发展，必将迎来飞速成长，两大领域都将成为受益方。</strong></p><p><span><br /></span></p><p><p><img src="image/20201014/ae8834b57df9b9740ead11e64538010b_6.jpg" /></p></p><p><span></span><br /></p><p><span><br /></span></p><p><br /></p><section><section powered-by="gulangu"><section><section><section powered-by="gulangu"><section><section><section powered-by="gulangu"><section><section><p><strong>苹果瞄准了医疗可穿戴设备</strong></p></section></section></section><section powered-by="gulangu"><section><section><p>Apple</p></section></section></section></section></section></section></section></section></section><section powered-by="gulangu"><section><section><svg xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewbox="0 0 212.8 238.5" width="100%"><g><path d="M9.4,4.5c0,0,25.2,79.2,86.4,145.8c61.2,66.6,105.3,88.2,105.3,88.2l11.7-11.7 c0,0-54-33.3-111.6-87.3C43.6,85.5,9.4,4.5,9.4,4.5z" fill="rgb(79,79,79)"></path><path d="M120.1,182.7c0,0-39.6,28.8-89.1-9.9C-16.2,136,3.1,29.7,8.3,5.1C9,1.8,9.4,0,9.4,0 s7.2,8.1,51.3,11.7c44.1,3.6,96.3,12.6,109.8,66.6c13.5,54-33.3,90-33.3,90s38.7-45,21.6-85.5c-17.1-40.5-43.2-57.6-80.1-61.2 C41.8,18,13,9.9,13,9.9S-4.1,98.1,31,149.4C66.1,200.7,120.1,182.7,120.1,182.7z" fill="rgb(79,79,79)"></path><path d="M27.3,44.5c0,0,2.8,0,4.6-8.3c1.8-8.3,1.4-16.6,1.4-16.6s3.2,6.9,1.8,16.1 c-1.4,9.2-4.6,11.1-4.6,11.1L27.3,44.5z" fill="rgb(79,79,79)"></path><path d="M39.8,67.1c0,0,7.4-2.8,10.6-14.3c3.2-11.5,1.4-24.9,1.4-24.9s6.9,12.5,2.8,25.8 c-4.2,13.4-11.1,17.1-11.1,17.1L39.8,67.1z" fill="rgb(79,79,79)"></path><path d="M58.3,92.5c0,0,9.7-4.6,12.5-24c2.8-19.4-1.4-33.7-1.4-33.7s8.8,17.1,5.5,37.8 C71.6,93.4,61.9,98,61.9,98L58.3,92.5z" fill="rgb(79,79,79)"></path><path d="M77.2,115.1c0,0,9.2-7.4,13.4-32.3c4.2-24.9,0-37.4,0-37.4s8.3,24.9,3.7,44.8 c-4.6,19.8-15.7,30.9-15.7,30.9L77.2,115.1z" fill="rgb(79,79,79)"></path><path d="M91.9,133.1c0,0,13.8-4.2,20.3-30.9c6.5-26.8,3.7-48.9,3.7-48.9s7.4,30.5,0,54.4 c-7.4,24-20.8,30-20.8,30L91.9,133.1z" fill="rgb(79,79,79)"></path><path d="M114.1,151.5c0,0,16.1-12,23.5-34.1c7.4-22.1,6-41.5,6-41.5s5.1,33.2-5.5,54.9 c-10.6,21.7-21.2,28.6-21.2,28.6L114.1,151.5z" fill="rgb(79,79,79)"></path><path d="M109.5,156.6c0,0-13.4,7.8-34.1,8.8c-20.8,0.9-31.8-6-31.8-6s15.7,10.6,39.7,8.8 c24-1.8,30.9-8.3,30.9-8.3L109.5,156.6z" fill="rgb(79,79,79)"></path><path d="M88.2,136.3c0,0-17.1,6.5-33.2,5.5c-16.1-0.9-24-5.5-24-5.5s11.5,9.7,34.1,9.2 c22.6-0.5,28.1-4.6,28.1-4.6L88.2,136.3z" fill="rgb(79,79,79)"></path><path d="M72.5,117.9c0,0-7.4,4.1-26.3,1.4c-18.9-2.8-23.1-6.5-23.1-6.5s12.9,7.8,29.1,10.2 c16.1,2.3,22.1-1.4,22.1-1.4L72.5,117.9z" fill="rgb(79,79,79)"></path><path d="M53.6,91.1c0,0-8.3,5.1-20.8,2.8C20.4,91.6,16.7,87,16.7,87S26,97.6,39.3,97.6s17.1-3.2,17.1-3.2 L53.6,91.1z" fill="rgb(79,79,79)"></path><path d="M39.8,67.1c0,0-2.3,3.7-12,2.3c-9.7-1.4-12.5-3.7-12.5-3.7s5.5,6.9,14.8,8.3 c9.2,1.4,11.5-0.9,11.5-0.9L39.8,67.1z" fill="rgb(79,79,79)"></path><path d="M28.7,51.9c0,0-5.1-1.4-9.2-3.2c-4.2-1.8-5.5-5.1-5.5-5.1s2.8,6,10.1,9.2c7.4,3.2,7.4,3.2,7.4,3.2 L28.7,51.9z" fill="rgb(79,79,79)"></path></g></svg></section></section></section></section><p>早在一年前，在活动中，苹果首席运营官（COO）威廉姆斯提到硬件和人工智能的进步将彻底改变医疗健康服务提供的方式。</p><p><br /></p><p>威廉姆斯说：“也许其中一个最重要的例子就是，利用晶体管技术进步和力量扩展来革新医疗健康产业。我们认为（健康）行业的变革已经成熟。”</p><p><span><br /></span></p><p><p><img src="image/20201014/6423433549f88830281dfc6e1e7eae23_7.jpg" /></p></p><p><span>苹果首席运营官（COO）杰夫?威廉姆斯</span></p><p><span><br /></span></p><p>他表示，有诸多的要素可以彻底改变医疗健康服务提供的方式，比如基于设备的计算、云计算，以及通过机器学习、深度学习和最终人工智能等方面的学习。</p><p><br /></p><p>威廉姆斯还表示，医疗健康电子将是苹果未来的发展方向，想不到其他还有什么（产品项目）比这个更加重要。不过威廉姆斯并未披露在健康医疗领域苹果正在研发什么新产品。</p><p><span><br /></span></p><p><strong>此前，苹果与医疗机构和研发机构合作，推出了数据研究工具和产品开发工具ResearchKit、HealthKit和CareKit。</strong></p><p><br /></p><p>在近期活动上，苹果公司还分享了苹果手表的心率传感器在发现早期疾病征兆中的作用，这有助于用户在为时已晚之前寻求帮助。</p><p><br /></p><p>现在，该公司正在进行大规模的研究，以查明是否可以利用该设备现有的传感器来检测严重的医疗状况。</p><p><br /></p><p>苹果公司还在研发多项研究和开发项目，包括新的<strong>血</strong><strong>糖传感器</strong>，有朝一日可能会使全球数百万糖尿病患者受益。该公司还在探索初级保健，以改善护理服务的过程。</p><p><span><br /></span></p><p><span><br /></span></p><section><section powered-by="gulangu"><section><section><section powered-by="gulangu"><section><section><section powered-by="gulangu"><section><section><p><strong>苹果公司拟收购诊所</strong></p></section></section></section><section powered-by="gulangu"><section><section><p>Apple</p></section></section></section></section></section></section></section></section></section><section powered-by="gulangu"><section><section><svg xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewbox="0 0 212.8 238.5" width="100%"><g><path d="M9.4,4.5c0,0,25.2,79.2,86.4,145.8c61.2,66.6,105.3,88.2,105.3,88.2l11.7-11.7 c0,0-54-33.3-111.6-87.3C43.6,85.5,9.4,4.5,9.4,4.5z" fill="rgb(79,79,79)"></path><path d="M120.1,182.7c0,0-39.6,28.8-89.1-9.9C-16.2,136,3.1,29.7,8.3,5.1C9,1.8,9.4,0,9.4,0 s7.2,8.1,51.3,11.7c44.1,3.6,96.3,12.6,109.8,66.6c13.5,54-33.3,90-33.3,90s38.7-45,21.6-85.5c-17.1-40.5-43.2-57.6-80.1-61.2 C41.8,18,13,9.9,13,9.9S-4.1,98.1,31,149.4C66.1,200.7,120.1,182.7,120.1,182.7z" fill="rgb(79,79,79)"></path><path d="M27.3,44.5c0,0,2.8,0,4.6-8.3c1.8-8.3,1.4-16.6,1.4-16.6s3.2,6.9,1.8,16.1 c-1.4,9.2-4.6,11.1-4.6,11.1L27.3,44.5z" fill="rgb(79,79,79)"></path><path d="M39.8,67.1c0,0,7.4-2.8,10.6-14.3c3.2-11.5,1.4-24.9,1.4-24.9s6.9,12.5,2.8,25.8 c-4.2,13.4-11.1,17.1-11.1,17.1L39.8,67.1z" fill="rgb(79,79,79)"></path><path d="M58.3,92.5c0,0,9.7-4.6,12.5-24c2.8-19.4-1.4-33.7-1.4-33.7s8.8,17.1,5.5,37.8 C71.6,93.4,61.9,98,61.9,98L58.3,92.5z" fill="rgb(79,79,79)"></path><path d="M77.2,115.1c0,0,9.2-7.4,13.4-32.3c4.2-24.9,0-37.4,0-37.4s8.3,24.9,3.7,44.8 c-4.6,19.8-15.7,30.9-15.7,30.9L77.2,115.1z" fill="rgb(79,79,79)"></path><path d="M91.9,133.1c0,0,13.8-4.2,20.3-30.9c6.5-26.8,3.7-48.9,3.7-48.9s7.4,30.5,0,54.4 c-7.4,24-20.8,30-20.8,30L91.9,133.1z" fill="rgb(79,79,79)"></path><path d="M114.1,151.5c0,0,16.1-12,23.5-34.1c7.4-22.1,6-41.5,6-41.5s5.1,33.2-5.5,54.9 c-10.6,21.7-21.2,28.6-21.2,28.6L114.1,151.5z" fill="rgb(79,79,79)"></path><path d="M109.5,156.6c0,0-13.4,7.8-34.1,8.8c-20.8,0.9-31.8-6-31.8-6s15.7,10.6,39.7,8.8 c24-1.8,30.9-8.3,30.9-8.3L109.5,156.6z" fill="rgb(79,79,79)"></path><path d="M88.2,136.3c0,0-17.1,6.5-33.2,5.5c-16.1-0.9-24-5.5-24-5.5s11.5,9.7,34.1,9.2 c22.6-0.5,28.1-4.6,28.1-4.6L88.2,136.3z" fill="rgb(79,79,79)"></path><path d="M72.5,117.9c0,0-7.4,4.1-26.3,1.4c-18.9-2.8-23.1-6.5-23.1-6.5s12.9,7.8,29.1,10.2 c16.1,2.3,22.1-1.4,22.1-1.4L72.5,117.9z" fill="rgb(79,79,79)"></path><path d="M53.6,91.1c0,0-8.3,5.1-20.8,2.8C20.4,91.6,16.7,87,16.7,87S26,97.6,39.3,97.6s17.1-3.2,17.1-3.2 L53.6,91.1z" fill="rgb(79,79,79)"></path><path d="M39.8,67.1c0,0-2.3,3.7-12,2.3c-9.7-1.4-12.5-3.7-12.5-3.7s5.5,6.9,14.8,8.3 c9.2,1.4,11.5-0.9,11.5-0.9L39.8,67.1z" fill="rgb(79,79,79)"></path><path d="M28.7,51.9c0,0-5.1-1.4-9.2-3.2c-4.2-1.8-5.5-5.1-5.5-5.1s2.8,6,10.1,9.2c7.4,3.2,7.4,3.2,7.4,3.2 L28.7,51.9z" fill="rgb(79,79,79)"></path></g></svg></section></section></section></section><p>苹果预计将在未来几年大举进军医疗保健行业。该公司CEO Tim Cook表示，他将医疗领域视为“商机”。<br /></p><p><span><br /></span></p><p><p><img src="image/20201014/fffa1ce12815f02c98503c550c7196ab_8.jpg" /></p></p><p><span>苹果首席运营官（CEO）蒂姆·库克</span></p><p><span><br /></span></p><p>据三家熟悉的消息人士透露，苹果公司已经考虑扩张到医疗服务诊所，并为购买名为Crossover Health 的医疗初创公司进行了谈判。Crossover 与大公司合作，为大公司建立和运营现场医疗诊所。</p><p><br /></p><p>Crossover Health 与自我保险（self insured）的雇主合作，在公司内或附近提供医疗和保健服务。其客户包括苹果和Facebook。Crossover还在纽约和加州湾区设有诊所，并通过APP提供当日预约等服务。</p><p><br /></p><p>其中一个消息人士向CNBC表示，苹果与Crossover的谈判持续了好几个月，但并没有就交易达成一致。消息人士说，收购原因尚不明朗。另外两位消息人士说，苹果还接触了全国医疗机构One Medical。</p><p><br /></p><p>其中一个知情人士称，扩张至医疗保健的想法在苹果已经讨论了一年。目前还不清楚，苹果公司是否会建立自己的保健诊所网络还是与现有机构合作。当然，苹果也可能决定不采取行动。</p><p><br /></p><p>一些专家认为，进入医疗保健领域是建立零售业务的一种方式。目前，苹果在全球的300多家门店是其最重要的销售渠道之一。</p><p><br /></p><p>知名健康技术领域投资者Nina Kjellson表示，她不了解苹果的计划，但认为这一举动是合理的。她说：<strong>“这将有助于建立苹果手表和其他健康APP的可信度。”</strong></p><p><span><br /></span></p><p><span><br /></span></p><section><section powered-by="gulangu"><section><section><section powered-by="gulangu"><section><section><section powered-by="gulangu"><section><section><p><strong>苹果的医疗“野心”有多大</strong></p></section></section></section><section powered-by="gulangu"><section><section><p>Apple</p></section></section></section></section></section></section></section></section></section><section powered-by="gulangu"><section><section><svg xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewbox="0 0 212.8 238.5" width="100%"><g><path d="M9.4,4.5c0,0,25.2,79.2,86.4,145.8c61.2,66.6,105.3,88.2,105.3,88.2l11.7-11.7 c0,0-54-33.3-111.6-87.3C43.6,85.5,9.4,4.5,9.4,4.5z" fill="rgb(79,79,79)"></path><path d="M120.1,182.7c0,0-39.6,28.8-89.1-9.9C-16.2,136,3.1,29.7,8.3,5.1C9,1.8,9.4,0,9.4,0 s7.2,8.1,51.3,11.7c44.1,3.6,96.3,12.6,109.8,66.6c13.5,54-33.3,90-33.3,90s38.7-45,21.6-85.5c-17.1-40.5-43.2-57.6-80.1-61.2 C41.8,18,13,9.9,13,9.9S-4.1,98.1,31,149.4C66.1,200.7,120.1,182.7,120.1,182.7z" fill="rgb(79,79,79)"></path><path d="M27.3,44.5c0,0,2.8,0,4.6-8.3c1.8-8.3,1.4-16.6,1.4-16.6s3.2,6.9,1.8,16.1 c-1.4,9.2-4.6,11.1-4.6,11.1L27.3,44.5z" fill="rgb(79,79,79)"></path><path d="M39.8,67.1c0,0,7.4-2.8,10.6-14.3c3.2-11.5,1.4-24.9,1.4-24.9s6.9,12.5,2.8,25.8 c-4.2,13.4-11.1,17.1-11.1,17.1L39.8,67.1z" fill="rgb(79,79,79)"></path><path d="M58.3,92.5c0,0,9.7-4.6,12.5-24c2.8-19.4-1.4-33.7-1.4-33.7s8.8,17.1,5.5,37.8 C71.6,93.4,61.9,98,61.9,98L58.3,92.5z" fill="rgb(79,79,79)"></path><path d="M77.2,115.1c0,0,9.2-7.4,13.4-32.3c4.2-24.9,0-37.4,0-37.4s8.3,24.9,3.7,44.8 c-4.6,19.8-15.7,30.9-15.7,30.9L77.2,115.1z" fill="rgb(79,79,79)"></path><path d="M91.9,133.1c0,0,13.8-4.2,20.3-30.9c6.5-26.8,3.7-48.9,3.7-48.9s7.4,30.5,0,54.4 c-7.4,24-20.8,30-20.8,30L91.9,133.1z" fill="rgb(79,79,79)"></path><path d="M114.1,151.5c0,0,16.1-12,23.5-34.1c7.4-22.1,6-41.5,6-41.5s5.1,33.2-5.5,54.9 c-10.6,21.7-21.2,28.6-21.2,28.6L114.1,151.5z" fill="rgb(79,79,79)"></path><path d="M109.5,156.6c0,0-13.4,7.8-34.1,8.8c-20.8,0.9-31.8-6-31.8-6s15.7,10.6,39.7,8.8 c24-1.8,30.9-8.3,30.9-8.3L109.5,156.6z" fill="rgb(79,79,79)"></path><path d="M88.2,136.3c0,0-17.1,6.5-33.2,5.5c-16.1-0.9-24-5.5-24-5.5s11.5,9.7,34.1,9.2 c22.6-0.5,28.1-4.6,28.1-4.6L88.2,136.3z" fill="rgb(79,79,79)"></path><path d="M72.5,117.9c0,0-7.4,4.1-26.3,1.4c-18.9-2.8-23.1-6.5-23.1-6.5s12.9,7.8,29.1,10.2 c16.1,2.3,22.1-1.4,22.1-1.4L72.5,117.9z" fill="rgb(79,79,79)"></path><path d="M53.6,91.1c0,0-8.3,5.1-20.8,2.8C20.4,91.6,16.7,87,16.7,87S26,97.6,39.3,97.6s17.1-3.2,17.1-3.2 L53.6,91.1z" fill="rgb(79,79,79)"></path><path d="M39.8,67.1c0,0-2.3,3.7-12,2.3c-9.7-1.4-12.5-3.7-12.5-3.7s5.5,6.9,14.8,8.3 c9.2,1.4,11.5-0.9,11.5-0.9L39.8,67.1z" fill="rgb(79,79,79)"></path><path d="M28.7,51.9c0,0-5.1-1.4-9.2-3.2c-4.2-1.8-5.5-5.1-5.5-5.1s2.8,6,10.1,9.2c7.4,3.2,7.4,3.2,7.4,3.2 L28.7,51.9z" fill="rgb(79,79,79)"></path></g></svg></section></section></section></section><p>苹果目前有很多与健康有关的项目。<br /></p><p><br /></p><p>该公司首席执行官Tim Cook在接受《财富》采访时说：“有很多事情我不能告诉你。但我们正在开展工作，其中一些项目很明显是一个商业项目。”</p><p><br /></p><p>在美国，公众对医疗服务的需求超过了医生的供应。据估计，<strong>至2025年，内科医生的缺口将达到3.5万人</strong>。</p><p><br /></p><p><span>近年来，苹果聘请了数十名医生、卫生顾问等医学专家，在苹果公司工作。</span></p><p><span><br /></span></p><section><section powered-by="gulangu"><section><section><section><p><span><strong><span>与药监局合作</span></strong></span></p></section><section></section><section></section><section></section></section></section></section></section><p><span>苹果正在与美国食品和药物管理局（FDA）合作，寻找更好的方法来快速推进数字健康软件。它也与斯坦福大学的研究人员合作，以确定苹果手表是否准确和敏感，足以作为筛选心律失常的工具。苹果还有其他研究和开发项目，包括一个负责传感器的团队，该传感器将以非侵入性的方式持续跟踪血糖水平。</span></p><p><span><br /></span></p><section><section powered-by="gulangu"><section><section><section><p><span><strong>搭建患者健康信息库</strong></span></p></section><section></section><section></section><section></section></section></section></section></section><p><span>此外，<strong>苹果公司还致力于使iPhone成为患者健康信息的中央资料库</strong>。该公司已经为健康开发人员开发了软件工具，让开发人员更容易地招募用于临床研究的患者（ResearchKit），并与用户同意的情况下与第三方开发者共享健康信息（HealthKit）。</span></p><p><span><br /></span></p><section><section powered-by="gulangu"><section><section><section><p><span><strong><span>iPhone被赋予健康数据存储重任</span></strong></span></p></section><section></section><section></section><section></section></section></section></section></section><p><span><strong><span>苹果一直都很希望 iPhone 成为一站式医疗信息获取设备，并为用户提供健康数据储存服务</span></strong><span>。而苹果 CEO Tim Cook 曾表示，苹果认为健康领域非常重要，因为需要硬件、软件和服务结合在一起，才能产生“神奇”的结果。</span></span></p><p><span><br /></span></p><section><section powered-by="gulangu"><section><section><section><p><span><strong>开展医疗调研</strong></span></p></section><section></section><section></section><section></section></section></section></section></section><p><span>自从推出 CareKit 和 ResearchKit 后，苹果就一直在大力推进医疗相关技术。CareKit 可以帮助应用开发者创造健康相关的应用，并允许用户更好的获得健康数据。ResearchKit 主要为了帮助医疗专业人士开发医疗调查研究，收集更多的数据，帮助苹果用户。</span></p><p><span><br /></span></p><section><section powered-by="gulangu"><section><section><section><p><span><strong><span>Apple Watch 已成为健康史上的里程碑</span></strong></span></p></section><section></section><section></section><section></section></section></section></section></section><p><span><span>同时我们也在其他方面看到了苹果在医疗服务方面所做出的努力。比如，新款的 Apple Watch 配置了更多新的传感器，用一句更加感性的话来所，就是苹果“让 Apple Watch 跟接近我们的心”。在过去，我们也多次看到了 Apple Watch 在关键的时刻挽救人生命的实例，不少的朋友都提到，</span><strong>Apple Watch 成为了自己健康史上的一个重要组成部分</strong><span>。</span></span><br /></p><p><span><br /></span></p><p>尽管 Apple Watch 并没有在食品和药物管理局注册为医疗配件。而新的传感器和技术可以让这款可穿戴设备在未来更有价值，食品和药物管理局也为苹果和其他一些公司在健康领域的创新提供了便利。这些其实都反映了苹果在医疗服务方面所取得的进步和所做出的努力。</p><p><br /></p><p>另外，今年早些时候，一份报告称苹果已经拥有一个生物医学工程团队，致力于开发非侵入式的血糖水平监测传感器，也正在开发一种不需要皮肤下传感器的连续监测解决方案。</p><p><br /></p><p>当然，我们都希望 Apple Watch 、iPhone 与 CareKit 和 ResearchKit 可以更好的组合在一起， 然后最终真的为所有的用户提供更优质的一站式医疗信息。最后我们也希望苹果在收购 Crossover Health 或者所 One Medical 的时候，能顺利。</p><p><br /></p><p><br /></p><section><section powered-by="gulangu"><section><section><section powered-by="gulangu"><section><section><section powered-by="gulangu"><section><section><p><strong>仅凭硬件做医疗，苹果能赢吗？</strong></p></section></section></section><section powered-by="gulangu"><section><section><p>Apple</p></section></section></section></section></section></section></section></section></section><section powered-by="gulangu"><section><section><svg xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewbox="0 0 212.8 238.5" width="212.8"><g><path d="M9.4,4.5c0,0,25.2,79.2,86.4,145.8c61.2,66.6,105.3,88.2,105.3,88.2l11.7-11.7 c0,0-54-33.3-111.6-87.3C43.6,85.5,9.4,4.5,9.4,4.5z" fill="rgb(79,79,79)"></path><path d="M120.1,182.7c0,0-39.6,28.8-89.1-9.9C-16.2,136,3.1,29.7,8.3,5.1C9,1.8,9.4,0,9.4,0 s7.2,8.1,51.3,11.7c44.1,3.6,96.3,12.6,109.8,66.6c13.5,54-33.3,90-33.3,90s38.7-45,21.6-85.5c-17.1-40.5-43.2-57.6-80.1-61.2 C41.8,18,13,9.9,13,9.9S-4.1,98.1,31,149.4C66.1,200.7,120.1,182.7,120.1,182.7z" fill="rgb(79,79,79)"></path><path d="M27.3,44.5c0,0,2.8,0,4.6-8.3c1.8-8.3,1.4-16.6,1.4-16.6s3.2,6.9,1.8,16.1 c-1.4,9.2-4.6,11.1-4.6,11.1L27.3,44.5z" fill="rgb(79,79,79)"></path><path d="M39.8,67.1c0,0,7.4-2.8,10.6-14.3c3.2-11.5,1.4-24.9,1.4-24.9s6.9,12.5,2.8,25.8 c-4.2,13.4-11.1,17.1-11.1,17.1L39.8,67.1z" fill="rgb(79,79,79)"></path><path d="M58.3,92.5c0,0,9.7-4.6,12.5-24c2.8-19.4-1.4-33.7-1.4-33.7s8.8,17.1,5.5,37.8 C71.6,93.4,61.9,98,61.9,98L58.3,92.5z" fill="rgb(79,79,79)"></path><path d="M77.2,115.1c0,0,9.2-7.4,13.4-32.3c4.2-24.9,0-37.4,0-37.4s8.3,24.9,3.7,44.8 c-4.6,19.8-15.7,30.9-15.7,30.9L77.2,115.1z" fill="rgb(79,79,79)"></path><path d="M91.9,133.1c0,0,13.8-4.2,20.3-30.9c6.5-26.8,3.7-48.9,3.7-48.9s7.4,30.5,0,54.4 c-7.4,24-20.8,30-20.8,30L91.9,133.1z" fill="rgb(79,79,79)"></path><path d="M114.1,151.5c0,0,16.1-12,23.5-34.1c7.4-22.1,6-41.5,6-41.5s5.1,33.2-5.5,54.9 c-10.6,21.7-21.2,28.6-21.2,28.6L114.1,151.5z" fill="rgb(79,79,79)"></path><path d="M109.5,156.6c0,0-13.4,7.8-34.1,8.8c-20.8,0.9-31.8-6-31.8-6s15.7,10.6,39.7,8.8 c24-1.8,30.9-8.3,30.9-8.3L109.5,156.6z" fill="rgb(79,79,79)"></path><path d="M88.2,136.3c0,0-17.1,6.5-33.2,5.5c-16.1-0.9-24-5.5-24-5.5s11.5,9.7,34.1,9.2 c22.6-0.5,28.1-4.6,28.1-4.6L88.2,136.3z" fill="rgb(79,79,79)"></path><path d="M72.5,117.9c0,0-7.4,4.1-26.3,1.4c-18.9-2.8-23.1-6.5-23.1-6.5s12.9,7.8,29.1,10.2 c16.1,2.3,22.1-1.4,22.1-1.4L72.5,117.9z" fill="rgb(79,79,79)"></path><path d="M53.6,91.1c0,0-8.3,5.1-20.8,2.8C20.4,91.6,16.7,87,16.7,87S26,97.6,39.3,97.6s17.1-3.2,17.1-3.2 L53.6,91.1z" fill="rgb(79,79,79)"></path><path d="M39.8,67.1c0,0-2.3,3.7-12,2.3c-9.7-1.4-12.5-3.7-12.5-3.7s5.5,6.9,14.8,8.3 c9.2,1.4,11.5-0.9,11.5-0.9L39.8,67.1z" fill="rgb(79,79,79)"></path><path d="M28.7,51.9c0,0-5.1-1.4-9.2-3.2c-4.2-1.8-5.5-5.1-5.5-5.1s2.8,6,10.1,9.2c7.4,3.2,7.4,3.2,7.4,3.2 L28.7,51.9z" fill="rgb(79,79,79)"></path></g></svg></section></section></section></section><p>从很多方面来看，苹果公司仍然是以史蒂夫·乔布斯（Steve Jobs）的形象制造的公司：以反传统和苛刻的产品为重点。</p><p><br /></p><p>但今天，苹果正走在十字路口。在首席执行官蒂姆库克的领导下，苹果公司抓住新兴技术的能力引发了许多新问题。在此前的一系列动作中，我们观察出以下特征：</p><p><span><br /></span></p><section><section powered-by="gulangu"><section><section><section><p><span><strong>AI是Apple的致命弱点</strong></span></p></section><section></section><section></section><section></section></section></section></section></section><p><br /></p><p><span>尽管Apple已经在过去5年中进行了12次与AI相关的收购，但种种迹象表明，这些公司与医疗并没有直接联系。</span></p><p><span><br /></span></p><p><span><strong><span>在医疗领域，人工智能已经成为各大巨头的“兵家必争之地”</span></strong><span>，最突出的谷歌，在2017年7月便成立新基金GradientVentures，专门投资AI公司。而国内的BAT自不用说，百度在国外投资了2家涉及AI药物研发的企业，阿里巴巴的阿里云已经成为医疗领域强劲大脑，腾讯已在核心的诊断领域布局“腾讯觅影”，合作近100家医疗机构。</span><br /></span></p><p><span><br /></span></p><p><span>在科技巨头的战场上，医疗人工智能已经拉开了帷幕，但苹果似乎落后了。</span></p><p><span><br /></span></p><p><span></span></p><section><section powered-by="gulangu"><section><section><section><p><span><strong><span>监管、消费与医疗间的鸿沟，苹果能否解决</span></strong></span></p></section><section></section><section></section><section></section></section></section></section></section><p><br /></p><p><span>2017年12月，美国食品和药品管理局（FDA）批准了苹果手表首款通过FDA认证的Apple Watch附件——KardiaBand，KardiaBand 兼容 Apple Watch 的 1、2、3 系列，这次通过认证，使得搭载 KardiaBand 表带的 Apple Watch可作为医疗设备上市。</span></p><p><span><br /></span></p><p><span>苹果公司使用第三方附件的原因，仍然与FDA（美国食品药品监督管理局）备案的耗时相关，以为 Apple Watch 提供EKG 检测功能的 AliveCor为例，该款设备通过 FDA 认证就足足花了两年时间。就苹果在可穿戴设备的种种行为看来，FDA的审批流程一直是横亘在其从消费级电子跨越到医疗级电子的一道坎。</span></p><p><span><br /></span></p><p><span>今后的产品如何创新与迭代，并同时要应对数据准确性的监管，<strong>通过FDA审批势必是苹果要跨过的一个坎</strong>。<br /></span></p><p><span><br /></span></p><section><section powered-by="gulangu"><section><section><section><p><span><strong><span>大量的数据，苹果怎么处理？</span></strong></span></p></section><section></section><section></section><section></section></section></section></section></section><p><br /></p><p><span>苹果公司的期望或者说苹果手机用户的梦想是，医疗记录能像iTunes集中管理音乐一样也被一个数字中心管理。</span></p><p><span><br /></span></p><p><span><strong><span>苹果试图打破医疗数据分散存储的壁垒，并开发了已被很多大公司采用的一套标准，以便在不同系统间兼容共享数据。</span></strong></span></p><p><span><br /></span></p><p><span>虽然在一些业内人士看来，开发者开放软件和服务，让其为消费者开发app，同时允许消费者为开发者推送数据是苹果一直以来最成功的举措，但在医疗领域看起来却很难被采纳。</span></p><p><br /><span>原文来源：筑医台资讯，有改动</span></p><p><br /></p><section data-id="1658"><section><section><section data-id="1658"><section><section><section data-id="1658"><section><section><section data-id="1658"><section><section><p><span><strong>相关阅读</strong></span></p></section><p><p><img src="image/20201014/ec237188ae1e9c03eb4d9814f31b18ab_9.gif" /></p></p><p><span>第四代Apple Watch ：一款专业级别的心电监测设备</span><br /></p><p><br /></p><p><span>Apple Watch拟利用EKG监测心脏异常</span><br /></p></section></section></section></section></section></section></section></section></section></section></section><p><br /></p><p><p><img src="image/20201014/9742a7de2ee28aa329d08045618d2f59_10.jpg" /></p></p>
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发表于 2020-10-14 15:37:42