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<section><section><section><section><section><section><section data-color="rgb(182, 228, 253)" data-custom="rgb(182, 228, 253)"><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section><p><p><img src="image/20201014/86b79d371e9862b01189f0252a03b2cd_1.jpg" /></p></p></section><section><section><span><strong></strong></span></section><p><span>医疗器械媒体报道先锋</span></p><p><span>分享专业医疗器械知识</span></p></section><section><section><section><span>关注</span></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section><p><br /></p><p><span>近日一份维斯马医疗器械研究中心发布</span><span>2019年黑白超诊断设备中国出口简析</span><span>，该报告的数据来源为海关统计数据WISMAR医疗器械海外代理商查询系统。</span><span>数据采集样本量为</span><span>19736</span><span>条，报告对市场实际完整性解释90%以上。</span></p><section><section data-support="96编辑器" data-style-id="26316"><section><section><p><br /><span>另外，报告不含中国境内仓储及保税区交易情况，统计时间为2019年1月1日-12月31日，可能因为企业内部销售数据统计时间节点误差；合同结款时间误差；委托物流及同行业间代理销售误差；细分产品及企业总销售额误差；国家统计微调；整机、零配件、耗材销售误差等原因存在一定偏差。</span></p><p><span><br /></span></p></section></section></section></section><section><strong><span>中国黑白超整体总出口世界格局</span></strong></section><section><br /></section></section><section><br /></section></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/0a81361c8d43fb20bb9133eaf7a1a020_2.png" /></p></p></section></section></section></section></section><section><section><section><section><span>根据大连维斯马医疗器械研究中心统计2019年共向156个国家和地区出口，出口总额高达约0.84亿美金。同比2018年出口额下降6.44%.</span></section><section><br /></section></section></section></section><section><section><section><section><span>其中非洲增长43.87%，其余洲都是负增长。</span></section><section><span><br /></span></section><p><p><img src="image/20201014/041000098f9f4580dfd60b7dea4c869e_3.png" /></p></p></section></section></section><section><section><section><section><section><section><br /></section><section><span><span>非洲本土医疗制造业的前景不佳，其生产仅限于普通医疗消费品，仅有极其少数的高科技医疗设备制造商。因此，<strong>非洲极其依赖进口医疗器械，进口约占非洲医疗器械总市场的90%，中国医疗器械供应商积极参与其中。</strong></span></span></section><section><br /></section><section><strong><span>2019年中国黑白超整体出口简析</span></strong></section><section><br /></section></section></section></section></section></section><section><section><section><section><span>2019年黑白超出口额占比前五 美国21.76%、中国香港21.67%、日本5.56%、埃及5.24%、埃塞俄比亚3.29% 。TOP10进口国同比2018年日本、巴西、奥地利、荷兰、为负增长，其他6国同比2018年均为增长，其中埃塞俄比亚增长最高达1333.43%。</span></section><section><br /></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/3e44cf8d27aacf6f228ff55f2e1faa19_4.png" /></p></p></section></section></section></section></section><section><section><section><section><section><section><br /></section><section><span>埃塞俄比亚医疗器械的快速发展得益于当地的政府支持，近几年，政府会向某些私营部门提供某些税收激励措施，如某些医疗设备以及救护车辆进口领域。此外，政府还将制定一系列激励措施，促进医疗行业公私合营模式的发展。</span></section><section><br /></section><section><strong><span>黑白超出口国TOP10重点品牌简析</span></strong></section></section><section><br /></section></section></section></section></section><section><section><section><section><span>中国香港市场为中国黑白超出口最大的市场，共计20家中国出口商，占全年黑白超出口21.23%的份额。其中深圳迈瑞在中国香港市场占有率为48.62%，领先于其他出口商。</span></section><section><span><br /></span></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/c770611a5922f0751e24ebbac65ec23d_5.png" /></p></p><section><br /></section></section></section></section></section></section><section><section><section><section><span>迈瑞从1996年开始进入超声领域, 研发团队经过5年的开发试验，总结出“五大数字技术”。第一个里程碑是在2001年推出中国首台拥有完全自主知识产权的全数字黑白超声诊断系统DP-9900（江湖人称“数码小王子”），成功把国内黑白超声从模拟机时代推进到了数字机时代。这些，也<strong>奠定了现在迈瑞的<span>超声诊断领域一哥</span>地位。</strong></span></section><section><br /></section><section><span>美国市场为中国黑白超出口第二大市场，共计33家出口商，占全年黑白超出口19.76%的份额。其中贝莱胜在美国市场占有率高达48.32%。</span></section><section><span><br /></span></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/39ca39ab50b4e2fa4dfbc65169e65e5a_6.png" /></p></p><section><br /></section></section></section></section></section></section><section><section><section><section><span>日本市场为中国黑白超出口第三大市场，共计11家出口商，占全年黑白超出口6.11%的份额， 其中佳能在日本市场占有率高达58.89%。</span></section><section><span><br /></span></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/892cc786ae84aacf1f28b74d750e77f7_7.png" /></p></p><section><br /></section></section></section></section></section></section><section><section><section><section><span>埃及市场为中国黑白超出口第四大市场，共计13家出口商，占全年黑白超出口5.77%的份额。其中深圳迈瑞在埃及市场占有率高达62.17%。</span></section><section><span><br /></span></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/35d39cb273240171c57fb4b4174a083b_8.png" /></p></p><section><br /></section></section></section></section></section></section><section><section><section><section><span>埃及医疗器械市场是中东及北非地区的第二大市场。2013年，埃及医疗器械市场销售额达到4.847亿美元，比上一年增长了5%。<strong>由于埃及本土生产的医疗器械设备很少，绝大部分市场需求不得不依赖进口供应满足，目前在埃及市场上只有一家埃及公司生产有限的超声波扫描仪。</strong></span></section><section><br /></section><section><span>由于埃及政府近年来积极扩大医疗行业(特别是涉及到医疗设备)，并计划发展26所新医院，因此埃及医疗产业存在诸多投资机会。</span></section><section><br /></section><section><span>印度尼西亚市场为中国黑白超出口第五大市场，共计13家出口商，占全年黑白超出口3.43%的份额。其中深圳迈瑞在印度尼西亚市场占有率高达77.51%。</span></section><section><span><br /></span></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/c185072b4eb1775437aad0039955868f_9.png" /></p></p><section><br /></section></section></section></section></section></section><section><section><section><section><span>埃塞俄比亚市场为中国黑白超出口第六大市场，共计9家出口商，占全年黑白超出口3.41%的份额。其中深圳迈瑞在埃塞俄比亚市场占有率高达88.27%。</span></section><section><span><br /></span></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/ee8bdc0fe25012db89921977a0eac0bc_10.png" /></p></p><section><br /></section></section></section></section></section></section><section><section><section><section><span>巴西市场为中国黑白超出口第七大市场，共计15家出口商，占全年黑白超出口3.41%的份额。其中深圳迈瑞在巴西市场占有率为43.89%。</span></section><section><span><br /></span></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/5962a7bbfcaf02033aa50820a94013bd_11.png" /></p></p><section><br /></section></section></section></section></section></section><section><section><section><section><span>奥地利市场为中国黑白超出口第八大市场，共计11家出口商，占全年黑白超出口3.09%的份额。其中贝莱胜在奥地利市场的占有率高达79.97%。</span></section><section><span><br /></span></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/ef12b1eec6fa5b1e7da79a34286df5df_12.png" /></p></p><section><br /></section></section></section></section></section></section><section><section><section><section><span>荷兰市场为中国黑白超出口第九大市场，共计14家出口商，占全年黑白超出口2.06%的份额。其中深圳迈瑞在荷兰市场的占有率为39.70%。</span></section><section><span><br /></span></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/82723632a527e0283abe92bd307d78ff_13.png" /></p></p><section><br /></section></section></section></section></section></section><section><section><section><section><span>德国市场为中国黑白超出口第十大市场，共计20家出口商，占全年黑白超出口1.85%的份额。其中凯信在德国市场的占有率为32.84%。</span></section><section><span><br /></span></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/0c3462eb283528df758fbdf3117cbc4d_14.png" /></p></p></section></section></section></section></section><section><section><section><section><section><section><br /></section><section><strong><span>中国黑白超整机及配件出口简析</span></strong></section><section><br /></section></section></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/28a0bc0c750f9f778433dcfe124f0ad3_15.png" /></p></p></section></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/3a2655d6df280c0b049a48f9feac694f_16.png" /></p></p></section></section></section></section></section><section><section><section><section><section><section><br /></section><section><strong><span>中国自主品牌黑白超品牌出口概况</span></strong></section></section><section><br /></section></section></section></section></section><section><section><section><section><span>TOP10根据一般贸易出口排名统计,与企业内部销售统计不属共同统一口径。</span></section></section></section></section><section><section><section><section><span>出口份额说明：TOP10占比为中国全部出口份额占比。</span></section><section><span><br /></span></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/3d2c9974d1810d406cd4556087410c25_17.png" /></p></p></section></section></section></section></section><section><section><section><section><section><section><br /></section><section><strong><span>中国自主品牌黑白超品牌出口概况</span></strong></section><section><br /></section></section></section></section></section></section><section><section><section><section><span>2019年自主品牌国际市场有限品牌的平均增速是32.41%，其中中旗、必显必达、大为、三维、三埃弗、启佑这六家公司的增速在自主品牌的平均增速之上。</span></section><section><br /></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/5181954f8347b88890028e8b6b99a2b9_18.png" /></p></p></section></section></section></section></section><section><section><section><section><section><section><span>中国自主品牌黑白超各品牌出口</span></section><section><br /></section></section><section><br /></section></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/2086448ee1e71104e701e447f57b77a1_19.png" /></p></p><section><br /></section></section></section></section></section></section><section><section><section><section><span>2019年按国际区域覆盖统计，理邦总业务覆盖范围约81个国家，排居榜首。</span></section><section><span><br /></span></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/20547a67fd10ae6e1ba7eb795cf30600_20.png" /></p></p><section><br /></section></section></section></section></section></section><section><section><section><section><span>2019年自主品牌国际市场销售增长率增速最高为康纯，其次康超，创普同期增速可观，增长率迅猛。</span></section></section></section></section><section><section><section><section><section><section><br /></section><section><span>国产自主品牌凭借性价比、快速服务等优势，从低端起逐步抢占进口的市场份额，相同档次的黑白超，国产品牌的价格要比进口品牌低 20-30%，目前黑白超市场占据了较大份额。</span><span><br /></span></section><section><span><br /></span></section><section><strong><span></span></strong></section><section><strong><span>2019海外黑白超待开发市场附录</span></strong></section></section><section><br /></section></section></section></section></section><section><section><section><section><span>2019年，全球主要国际市场234个贸易国中，中国企业总覆盖169个国家。待开发市场65国，如图附录。</span></section><section><span><br /></span></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/4c7c06679543f43bf412173d3047480e_21.png" /></p></p></section></section></section></section></section><section><section><section><section><section><section><br /></section><section><span>由于中美贸易的进一步摩擦，下半年或将对中国医疗出口领域有影响，目前还有65国海外待开发市场，对于黑白超市场来说具有较大潜力，下一步可以考虑从美国之外的其他国际市场出口。</span></section><section><br /></section><section><strong><span>2019海外黑白超采购偏好分析</span></strong></section></section><section><br /></section></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/63422492e6df678f5b8c97b003b94339_22.png" /></p></p></section></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/5a3e771ef093a3078e6f3b6f008aa6d9_23.png" /></p></p></section></section></section></section></section><section><section><section><section><section><section><br /></section><section><span>DP-10是对便携式超声诊断仪的全新呈现，体现了超声诊断仪对可移动性的不断追求。随着超声诊断的优越性逐渐地被更多的患者和其他科室的临床医生所理解，医院内部不同科室之间对超声设备的需求逐渐增多，目前<strong>可移动性成为便携式超声诊断设备在海外市场已占据相当大的份额。</strong></span></section><section><br /></section><section><strong><span>百万级自主品牌出口简析</span></strong></section><section><br /></section></section><section><br /></section></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/6083b73e0864f7de0247e453d4dd2d06_24.png" /></p></p></section></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/b6d3f69b1b87ea2ed71306d00a9c17e4_25.png" /></p></p></section></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/466f1759224f702bd717464e8d5b78cd_26.png" /></p></p></section></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/68e80ea903267c4aa856cc6a9d6684f0_27.png" /></p></p></section></section></section></section></section><section><section><section><section><section><section><br /></section><section><strong><span>百万级自主品牌出口简析</span></strong></section></section><section><br /></section></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/e7e1103f26392a9f796e4e57c9695cb9_28.png" /></p></p></section></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/1efbf7cb9de2f73cfcca752753a96f2d_29.png" /></p></p></section></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/7a01ab3f85ed86836aa81b4669c7fdd6_30.png" /></p></p></section></section></section></section></section><section><section><section><section><span>迈瑞2019年OEM品牌1个(含无品牌)其中包含美国收购品牌ZONARE。OEM约占整体黑白超国际业务的4.52%</span></section></section></section></section><section><section><section><section><section><section> </section><p><img src="image/20201014/870168059d770be27cca50f325a65491_31.png" /></p></section></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/16e796f614b2b89d4429367250e5d545_32.png" /></p></p></section></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/44c002b875fe034055e49a7366f0cf16_33.png" /></p></p></section></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/de63f1cddb223b22c8b014a438eb1ec7_34.png" /></p></p></section></section></section></section></section><section><section><section><section><br /></section><section><span>祥生2019年OEM品牌7个(含无品牌) ，OEM约占整体黑白超国际业务的20.65%。</span></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/ecf1ccb5c78eae02695c95824e485a97_35.png" /></p></p></section></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/8a6ea66156a5683a3055421ae1b6732e_36.png" /></p></p></section></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/82bfd27c9f665c9ab98e65362bbd3b57_37.png" /></p></p></section></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/8d147ebd42b38eb370def23f2de2a1b7_38.png" /></p></p></section></section></section></section></section><section><section><section><section><span>理邦2019年OEM品牌9个(含无品牌) ，OEM约占整体黑白超国际业务的17.77%</span></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/2c7f1a034d81a79ec6ced7a1b089014f_39.png" /></p></p></section></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/707de62a17cf15786073c3bf856aadfe_40.png" /></p></p></section></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/7ccbbbd70a4c8232b6845895fdc6cf12_41.png" /></p></p></section></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/2f5aa4e7300ca3f904cffd155e663f14_42.png" /></p></p></section></section></section></section></section><section><section><section><section><span>凯信2019年OEM品牌5个(含无品牌) ，OEM约占整体黑白超国际业务的6.85%</span></section></section></section></section><section><section><section><section><section><p><p><img src="image/20201014/e987450581898e611ece2de5ab6d7eaf_43.png" /></p></p></section></section></section></section></section><section><br /></section></section><section><section><span><strong><span>总结：</span></strong></span><span>近年来，随着医改的深入，基层医疗体系逐渐完善，医保逐步实现全民覆盖，基层医疗需求随之释放，而超声诊断设备作为医疗机构常规设备正迎来县级以下医院的普及和升级，发展迅速，国产设备利用高性价比优势及渠道优势迅速占领基层市场。</span><span>随着超声设备需求将不断增长，国内厂商将迎来巨大的进口替代机会。</span></section><p><span><br /></span></p><p><span>来源：</span><span>维斯马，较原文有修改</span></p></section><section><section data-color="#757576"><section><section><section data-brushtype="text"><strong>相关阅读</strong></section></section></section><section><section><section><br /></section></section></section><section data-width="100%"><section><section><section><section data-width="100%"><section><section><p><img src="image/20201014/2aac877ff9233ba5a66e7a5ff3a4febf_44.gif" /></p></section><section data-brushtype="text">戳一下，更有料！</section></section><section><br /></section><section><a target="_blank" 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发表于 2020-10-14 11:38:43