国外医疗器械巨头如何布局我国基层医疗市场

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                    <p><img src="http://mmbiz.qpic.cn/mmbiz/kFiaamOEjRian1HH0R0eUOoCeBLcQMwLwP8AhIKEgibEZWZ6Aj8JI7ctB2SCxKLuXUNfMEVnjyjE28FWL7b7WmoKQ/0?tp=webp" data-ratio="0.11857707509881422" data-w="" src="http://mmbiz.qpic.cn/mmbiz/kFiaamOEjRian1HH0R0eUOoCeBLcQMwLwP8AhIKEgibEZWZ6Aj8JI7ctB2SCxKLuXUNfMEVnjyjE28FWL7b7WmoKQ/0?tp=webp" style=""  /><img data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6PWBWKOVrPykHzULIOu6UxhysL802DSia8c1iag1nsFTVia64SljGL4iaqwGR0Mm9jdM7tXf0eCovFlQA/0" data-ratio="0.6666666666666666" data-w="450"  /></p><p>“目前我们的市场方向是向基层发展，因为这几年中国医疗器械市场的规模增长超过百分之十，其中主要的原因就是来自于医保政策的改变，而城镇、农村的基层医改又是重中之重。”在第一财经“重塑中国企业价值峰会”现场，最具顾客价值企业柯惠医疗的政府及公共事务部总监沈继东表示。</p><p><br  /></p><p>近日，习近平总书记前往镇江市丹徒区世业镇卫生院，了解农村医疗卫生事业发展和村民看病就医情况。在不少医疗投资界人士看来，这次视察就是在为国家大力发展基层医疗释放信号。</p><p><br  /></p><p>“目前县级医院采购主要还是依靠政府投入，采购量在这几年上升很多，在未来的一段时间里我们发展的重点就是研究更多适合中国病人当地需求的的小型、物美价廉的医疗器械。”沈继东说。</p><p><br  /></p><p>事实上，在新医改进入“深水区”的当下，包括GE、柯惠、强生在内的众多医疗企业都纷纷将发展重点瞄准了医疗软硬件均有待发展的基层医疗市场。</p><p><br  /></p><p>以GE医疗为例，在最近四年中GE投放的30多款产品中有近7成是针对基层医疗市场研发，销售渠道中基层一线销售和市场人员翻了一番，其中中西部地区更是成为了发展重点。</p><p><br  /></p><p>“在国外，大医院和小医院之间的差距并没有我们这么大，就医疗器械这方面来说，一方面硬件水平我们相差比较大，但这个一般加大投入都可以比较方便的得到解决，比较难的就是技术的使用，有先进的设备要有掌握技术的人，这个是比较难解决的问题。”沈继东说。</p><p><br  /></p><p>随着我国医保系统的逐渐建立成熟，医保体系中的城市、城镇、农村三大块覆盖了中国近95%以上的人口，“看病的病人增多了，但基层并没有能力接待那么多病人，”沈继东介绍，“目前我国的农村基层医院、社区医院还是以简单疾病以及慢病的持续用药治疗为主，要想进一步分担三甲医院的看病难问题，最关键的还是在改进医疗技术，以取得患者信任。”</p><p><br  /></p><p>事实上，为了解决基层医疗队伍医疗器械的使用问题，包括GE医疗、强生、西门子、柯惠等在内的医疗器械巨头也早已在临床培训业务上有所布局，以期提升基层医生技术水平，进而促进自身产品的销售。而这样的培训投入，据柯惠介绍，目前已经达到上亿级别。</p><p style=""><img src="http://mmbiz.qpic.cn/mmbiz/rz7R73cuHRrv6jdOCoJeZmYwvEAIoHpY0a7yJL2egiaEokLTpwkIsIRTzTFUic09aEThKHS4hrEcSqU0lAS3tu5g/0" data-ratio="0.14784394250513347" data-w="487" width="auto" width="auto" src="http://mmbiz.qpic.cn/mmbiz/rz7R73cuHRrv6jdOCoJeZmYwvEAIoHpY0a7yJL2egiaEokLTpwkIsIRTzTFUic09aEThKHS4hrEcSqU0lAS3tu5g/0?tp=webp" style="word-wrap: break-word !important; box-sizing: border-box !important; width: auto !important; visibility: visible !important;"  /></p><p style=""><legend style="padding: 0px; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; white-space: normal; color: rgb(51, 51, 51); font-family: 宋体; font-size: 14px; line-height: 24px; orphans: 2; widows: 2; margin: 0px;"><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; margin: 0px; padding: 0px; font-family: arial, helvetica, sans-serif;"><strong style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; color: rgb(102, 102, 102);"><span class="bkcolor" style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; margin: 0px 8px 0px 0px; padding: 4px 10px; color: rgb(255, 255, 255); background-color: rgb(191, 0, 0); border-top-left-radius: 5px !important; border-top-right-radius: 5px !important; border-bottom-right-radius: 5px !important; 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margin: 0px; padding: 0px; color: rgb(192, 0, 0);"></span></strong></span></legend></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; word-wrap: normal; min-height: 1em; white-space: pre-wrap; background-color: rgb(255, 255, 255); color: rgb(51, 51, 51); font-family: 宋体; font-size: 14px; line-height: 24px; orphans: 2; widows: 2; box-sizing: border-box !important;"><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;">平台的理念：分享维修经验，为工程师提供技术配件支持，为临床使用者提供医疗器械使用保养维护信息，关注我们传递正能量。</span></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; word-wrap: normal; min-height: 1em; white-space: pre-wrap; background-color: rgb(255, 255, 255); color: rgb(51, 51, 51); font-family: 宋体; font-size: 14px; line-height: 24px; orphans: 2; widows: 2; box-sizing: border-box !important;"><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; font-family: 仿宋; font-size: 19px;">微信公众号:</span></p><p style="margin-top: 0px; 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font-size: 14px; line-height: 24px; orphans: 2; widows: 2; box-sizing: border-box !important;"><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; font-family: 仿宋; font-size: 19px;">群主微信号：</span><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; font-family: sans-serif; font-size: 16px;"> </span></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; word-wrap: normal; min-height: 1em; white-space: pre-wrap; background-color: rgb(255, 255, 255); color: rgb(51, 51, 51); font-family: 宋体; font-size: 14px; line-height: 24px; orphans: 2; widows: 2; box-sizing: border-box !important;"><strong style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;"><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; font-size: 20px; color: rgb(255, 0, 0);">    shanying916</span></strong></p><fieldset class="brcolor" style="margin: 0px; padding: 5px; border: 1px solid rgb(0, 187, 236); max-width: 100%; color: rgb(62, 62, 62); white-space: normal; font-family: 微软雅黑; line-height: 24px; font-size: 12px; background-color: rgb(248, 247, 245); word-wrap: break-word !important; box-sizing: border-box !important;"><legend style="padding: 0px; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; color: rgb(51, 51, 51); margin: 0px 10px; border-width: 0px;"><span class="bkcolor" style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; margin: 0px; padding: 5px 10px; border: 0px; color: rgb(255, 255, 255); font-weight: bold; font-size: 14px; border-top-left-radius: 5px; border-top-right-radius: 5px; border-bottom-right-radius: 5px; border-bottom-left-radius: 5px; background-color: rgb(0, 187, 236);"><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; margin: 0px; padding: 0px;">复制上面微信号</span><img data-s="300,640" data-ratio="1.35" data-w="20" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6NE8iaIXiblrE1WKyXQz6qbATAS0VZxTKlGupjMMNvicoNs9vhvYGBr83wmsdO1ouTw7kVDibk9w6VoMg/0" class="" id="c6" width="auto" width="auto" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6NE8iaIXiblrE1WKyXQz6qbATAS0VZxTKlGupjMMNvicoNs9vhvYGBr83wmsdO1ouTw7kVDibk9w6VoMg/640?tp=webp" style="margin: 0px; padding: 0px; border: 0px; word-wrap: break-word !important; box-sizing: border-box !important; visibility: visible !important; width: auto !important;"  /><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; margin: 0px; padding: 0px;">联系我哟</span></span></legend><blockquote style="max-width: 100%; padding: 0px; border: 0px; word-wrap: break-word !important; box-sizing: border-box !important;"><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; word-wrap: normal; min-height: 1em; white-space: pre-wrap; padding: 0px; border: 0px; box-sizing: border-box !important;"><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; margin: 0px; padding: 0px; border: 0px; color: rgb(255, 192, 0); font-size: 14px;"></span><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; color: rgb(255, 192, 0); margin: 0px; padding: 0px; border: 0px; font-size: 14px;">? </span><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; color: rgb(127, 127, 127); margin: 0px; padding: 0px; border: 0px; line-height: 28px;">定期推送</span><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; color: rgb(255, 192, 0); margin: 0px; padding: 0px; border: 0px; line-height: 28px;">医械资讯</span><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; margin: 0px; padding: 0px; border: 0px; line-height: 28px;"><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; margin: 0px; padding: 0px;"><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; color: rgb(127, 127, 127);">，</span><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; color: rgb(0, 176, 80);">厂家推介</span><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; color: rgb(127, 127, 127); margin: 0px; padding: 0px;">，</span><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; margin: 0px; padding: 0px;"><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; color: rgb(112, 48, 160);">维修知识</span><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; color: rgb(127, 127, 127);">，</span><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; color: rgb(0, 176, 240);">产品知识</span><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; color: rgb(127, 127, 127);">，</span><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; color: rgb(146, 208, 80);">医疗器械相关</span></span></span><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; color: rgb(127, 127, 127);">等诸多优质内容，</span><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; color: rgb(127, 127, 127); margin: 0px; padding: 0px;">最接地气</span><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; color: rgb(127, 127, 127);">、</span><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; color: rgb(127, 127, 127); margin: 0px; padding: 0px;">重价值</span><span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; color: rgb(127, 127, 127);">的医疗器械微信平台！关注我们妥妥没错，<span style="max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important; margin: 0px; padding: 0px;">推广合作联系我呦</span>！</span></span></p></blockquote></fieldset><p style=""><img data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6MYAEPWTib8tjxcvx0icbN5kq6PvfS6PHyKaMRwicKyXRpyaPRoHgn3OOr1vBKYm6b9vtYp87hJM8nXw/0" data-ratio="0.7835365853658537" data-w="328" width="auto" width="auto" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6MYAEPWTib8tjxcvx0icbN5kq6PvfS6PHyKaMRwicKyXRpyaPRoHgn3OOr1vBKYm6b9vtYp87hJM8nXw/640?tp=webp" style="word-wrap: break-word !important; 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