国产高精医疗设备如何改变售后服务滞后局面

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                    <p style="word-break: break-all; font-family: Verdana, Arial; text-indent: 2em; color: rgb(51, 51, 51); font-size: 14px; line-height: 25px; white-space: normal; background-color: rgb(255, 255, 255);"><span class="keylink" style="word-break: break-all; padding: 0px 3px;">医疗器械</span>特别是大型高精<span class="keylink" style="word-break: break-all; padding: 0px 3px;">医疗设备</span>在使用中出现问题，需要有力的售后保障。但在这方面，一些国内企业还单纯停留在扩大生产和销售上。随着经济的发展和人们生活水平的提高，目前很多县级医院都加大或提升了对国产高精医疗设备的采购力度及意向，但一些厂家没有将售后服务和培训列入议事日程，造成许多县级医院对国产医疗设备的购买使用存有后顾之忧。</p><p style="word-break: break-all; font-family: Verdana, Arial; text-indent: 2em; color: rgb(51, 51, 51); font-size: 14px; line-height: 25px; white-space: normal; background-color: rgb(255, 255, 255);">有调查显示，国产医疗设备销路窄，医院不愿采购，其中售后服务和维修难是最重要的原因之一。一些大型医院反映，部分医疗器械生产企业没有为医院提供合理的预防性维护计划；没有按时进行巡检、电话询访和维护保养；很少对医院技术人员开展质控培训。有些医疗器械合同的保修范围不包含设备的全部部件，保修合同价格过高，还不提供技术咨询等。煤炭总医院院长王明晓说：“国产器械大多没有专业的销售队伍，只找几个人代理，设备出现问题无人问津，甚至连厂家都找不到。投诉更是石沉大海。”售后服务差，让很多医院不愿采购本土企业的设备。</p><p style="word-break: break-all; font-family: Verdana, Arial; text-indent: 2em; color: rgb(51, 51, 51); font-size: 14px; line-height: 25px; white-space: normal; background-color: rgb(255, 255, 255);">河南新乡一家医院在3年前购买了一台国产彩超机，使用1年多探头就出现问题，至今没有运转，原因是维修困难，为此那家医院不愿再花钱购置国产医疗设备；河南原阳人民医院2009年投资360万元购买日立HV900彩超，虽然有事故出现，但厂家售后服务及时，从未因此停机。跨国医械企业对其产品和售后服务做了大量的承诺，服务到位周密，但国内医疗设备企业却少有这样做的。</p><p style="word-break: break-all; font-family: Verdana, Arial; text-indent: 2em; color: rgb(51, 51, 51); font-size: 14px; line-height: 25px; white-space: normal; background-color: rgb(255, 255, 255);">国内企业的售后服务意识淡薄，而很多跨国医疗器械企业却很主动，将售后服务作为营销战略中的重点。GE医疗建立了由500名销售人员、工程师和技术人员等组成的基层医疗团队，服务基层市场，对中西部约1.2万家基层医疗机构形成广覆盖。这可以帮助医院更有效地利用设备，提升人才操作与管理技能，为医院运营管理提供全面的解决方案，同时也增加了企业的信誉，为企业销售广开渠道。</p><p style="word-break: break-all; font-family: Verdana, Arial; text-indent: 2em; color: rgb(51, 51, 51); font-size: 14px; line-height: 25px; white-space: normal; background-color: rgb(255, 255, 255);">从基层的实际需要和企业的长远发展来看，国内企业要尽快改变目前售后服务滞后的局面。<br style="word-break: break-all;"  /><br style="word-break: break-all;"  />? ? 1、要转变观念，良好的售后服务不仅是保持设备安全稳定运转的重要手段，也是提供给用户的增值服务，更是树立品牌、维护品牌的有力工具。尤其是在基层医疗市场，医疗器械不仅要“卖得出去”，还要“维修得到”。只有这样，企业才能开拓广泛的市场。随着远程医疗的开展和普及，如果设备出现问题，售后服务不能及时到位，移动医疗网络自然就会瘫痪，无疑会给企业的销售带来障碍。<br style="word-break: break-all;"  /><br style="word-break: break-all;"  />? ? ?2、要建立高质量的服务队伍，不仅在区域内要有足够的定点服务机构，还应成立专家巡回服务队，提前发现和解决一些细小轻微的问题，确保设备正常运转。<br style="word-break: break-all;"  /><br style="word-break: break-all;"  />? ? ?3、开展设备维护保险业务，让厂家增强服务观念，竭力为需方提高维护技术服务，使双方的利益得到发挥和维护。<br style="word-break: break-all;"  /><br style="word-break: break-all;"  />? ? ?4、通过培训，提高基层医技人员的操作能力和维护水平；通过网络服务，让专家及时为他们排除设备的轻微故障，避免造成大的损坏。</p><p style=""><img src="http://mmbiz.qpic.cn/mmbiz/rz7R73cuHRrv6jdOCoJeZmYwvEAIoHpY0a7yJL2egiaEokLTpwkIsIRTzTFUic09aEThKHS4hrEcSqU0lAS3tu5g/0" data-ratio="0.14784394250513347" data-w="487" width="auto" src="http://mmbiz.qpic.cn/mmbiz/rz7R73cuHRrv6jdOCoJeZmYwvEAIoHpY0a7yJL2egiaEokLTpwkIsIRTzTFUic09aEThKHS4hrEcSqU0lAS3tu5g/0?tp=webp" style="margin: 0px; padding: 0px; box-sizing: border-box !important; word-wrap: break-word !important; visibility: visible !important;"  /></p><p style=""><legend style="margin: 0px; padding: 0px; max-width: 100%; white-space: normal; color: rgb(51, 51, 51); font-family: 宋体; font-size: 14px; line-height: 24px; orphans: 2; widows: 2; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(102, 102, 102); box-sizing: border-box !important; word-wrap: break-word !important;"><span class="bkcolor" style="margin: 0px 8px 0px 0px; padding: 4px 10px; max-width: 100%; color: rgb(255, 255, 255); background-color: rgb(191, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important; border-top-left-radius: 5px !important; border-top-right-radius: 5px !important; border-bottom-right-radius: 5px !important; border-bottom-left-radius: 5px !important;"></span></strong><strong style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(60, 117, 45); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(192, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">ID: </span></strong></span></legend></p><p style=""><legend style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); font-family: 宋体; font-size: 14px; line-height: 24px; orphans: 2; widows: 2; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(60, 117, 45); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(192, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;"></span></strong></span></legend></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; word-wrap: normal; clear: both; min-height: 1em; white-space: pre-wrap; overflow: hidden; color: rgb(51, 51, 51); font-family: 宋体; font-size: 14px; line-height: 24px; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">平台的理念：分享维修经验，为工程师提供技术配件支持，为临床使用者提供医疗器械使用保养维护信息，关注我们传递正能量。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; word-wrap: normal; clear: both; min-height: 1em; white-space: pre-wrap; overflow: hidden; color: rgb(51, 51, 51); font-family: 宋体; font-size: 14px; line-height: 24px; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 仿宋; font-size: 19px; box-sizing: border-box !important; word-wrap: break-word !important;">微信公众号:</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; word-wrap: normal; clear: both; min-height: 1em; white-space: pre-wrap; overflow: hidden; color: rgb(51, 51, 51); font-family: 宋体; font-size: 14px; line-height: 24px; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 仿宋; font-size: 19px; box-sizing: border-box !important; word-wrap: break-word !important;"> ? 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?shanying916</span></strong></p><fieldset class="brcolor" style="margin: 0px; padding: 5px; max-width: 100%; color: rgb(62, 62, 62); white-space: normal; border: 1px solid rgb(0, 187, 236); font-family: 微软雅黑; line-height: 24px; font-size: 12px; background-color: rgb(248, 247, 245); box-sizing: border-box !important; word-wrap: break-word !important;"><legend style="margin: 0px 10px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); border-width: 0px; box-sizing: border-box !important; word-wrap: break-word !important;"><span class="bkcolor" style="margin: 0px; padding: 5px 10px; max-width: 100%; border: 0px; color: rgb(255, 255, 255); font-weight: bold; font-size: 14px; border-top-left-radius: 5px; border-top-right-radius: 5px; border-bottom-right-radius: 5px; border-bottom-left-radius: 5px; background-color: rgb(0, 187, 236); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">复制上面微信号</span><img data-s="300,640" data-ratio="1.35" data-w="20" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6NE8iaIXiblrE1WKyXQz6qbATAS0VZxTKlGupjMMNvicoNs9vhvYGBr83wmsdO1ouTw7kVDibk9w6VoMg/0" class="" id="c6" width="auto" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6NE8iaIXiblrE1WKyXQz6qbATAS0VZxTKlGupjMMNvicoNs9vhvYGBr83wmsdO1ouTw7kVDibk9w6VoMg/640?tp=webp" style="margin: 0px; padding: 0px; border: 0px; box-sizing: border-box !important; word-wrap: break-word !important; visibility: visible !important;"  /><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">联系我哟</span></span></legend><blockquote style="margin-bottom: 0px; padding-left: 0px; border: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; word-wrap: normal; clear: both; min-height: 1em; white-space: pre-wrap; overflow: hidden; border: 0px; box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; border: 0px; color: rgb(255, 192, 0); font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;"></span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(255, 192, 0); border: 0px; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">? </span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); border: 0px; line-height: 28px; box-sizing: border-box !important; word-wrap: break-word !important;">定期推送</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(255, 192, 0); border: 0px; line-height: 28px; box-sizing: border-box !important; word-wrap: break-word !important;">医械资讯</span><span style="margin: 0px; padding: 0px; max-width: 100%; border: 0px; line-height: 28px; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;">，</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(0, 176, 80); box-sizing: border-box !important; word-wrap: break-word !important;">厂家推介</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;">，</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(112, 48, 160); box-sizing: border-box !important; word-wrap: break-word !important;">维修知识</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;">，</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(0, 176, 240); box-sizing: border-box !important; word-wrap: break-word !important;">产品知识</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;">，</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(146, 208, 80); box-sizing: border-box !important; word-wrap: break-word !important;">医疗器械相关</span></span></span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); box-sizing: border-box !important; word-wrap: break-word !important;">等诸多优质内容，最接地气、重价值的医疗器械微信平台！关注我们妥妥没错，<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">推广合作联系我呦</span>！</span></span></p></blockquote></fieldset><p style=""><img data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6MYAEPWTib8tjxcvx0icbN5kq6PvfS6PHyKaMRwicKyXRpyaPRoHgn3OOr1vBKYm6b9vtYp87hJM8nXw/0" data-ratio="0.7835365853658537" data-w="328" width="auto" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6MYAEPWTib8tjxcvx0icbN5kq6PvfS6PHyKaMRwicKyXRpyaPRoHgn3OOr1vBKYm6b9vtYp87hJM8nXw/640?tp=webp" style="margin: 0px; padding: 0px; box-sizing: border-box !important; word-wrap: break-word !important; visibility: visible !important;"  /></p><img src="http://tj.koudaitong.com/1.gif?spm=m1421250480882497256970528.sendall_mp161460&fm=display&time=1421250480&kdt_id=791350"  />