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<p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; font-size: 15px; font-family: 宋体; line-height: 30px; color: rgb(51, 51, 51); white-space: normal; background-color: rgb(253, 254, 255); text-indent: 21.2pt;"><span style="font-size: 16px; padding: 0px; margin: 0px; line-height: 28px; font-family: simsun;">中共中央总书记、国家主席习近平5月23日至24日在中国上海自由贸易试验区和上海多家高新技术企业考察调研。针对医疗设备，习大大提到“医疗设备是现代医疗必备的手段和基础，如果设备价格过高，我们的医疗保障体系也很难实现目标，基层买不起，特别是困难的老百姓用不起，所以我们还是要医疗设备国产化，降低成本，推动民族品牌”。</span></p><p><span style="padding: 0px; margin: 0px; font-size: 16px; line-height: 28px; color: rgb(51, 51, 51); background-color: rgb(253, 254, 255); font-family: simsun;"></span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; font-size: 15px; font-family: 宋体; line-height: 30px; color: rgb(51, 51, 51); white-space: normal; background-color: rgb(253, 254, 255); text-indent: 21.2pt;"><span style="padding: 0px; margin: 0px; font-size: 16px; line-height: 28px; font-family: simsun;">对于习大大的这段言论，我们的理解是“国际品牌从来不会对咱们心慈手软，只有国内品牌自身强大，才能真正帮助医疗机构降低采购成本，最终解决老百姓‘看病难，看病贵’的难题”。这是习大大对国内医疗品牌的期待。</span></p><p><span style="padding: 0px; margin: 0px; font-size: 16px; line-height: 28px; color: rgb(51, 51, 51); background-color: rgb(253, 254, 255); font-family: simsun;"></span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; font-size: 15px; font-family: 宋体; line-height: 30px; color: rgb(51, 51, 51); white-space: normal; background-color: rgb(253, 254, 255); text-indent: 21.2pt;"><span style="padding: 0px; margin: 0px; font-size: 16px; line-height: 28px; font-family: simsun;">每年，中国的各级医疗机构都会花很大一笔钱采购设备，耗材。<span style="padding: 0px; margin: 0px; line-height: 28px; font-family: simsun; color: red;">我们不禁要问“医疗设备最大的产品线是什么？”（等同于我们买什么设备花的钱最多？）答案是彩超。</span></span></p><p><span style="padding: 0px; margin: 0px; font-size: 16px; line-height: 28px; color: rgb(51, 51, 51); background-color: rgb(253, 254, 255); font-family: simsun;"></span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; font-size: 15px; font-family: 宋体; line-height: 30px; color: rgb(51, 51, 51); white-space: normal; background-color: rgb(253, 254, 255); text-indent: 21.3pt;"><span style="font-size: 16px;"><strong style="padding: 0px; margin: 0px;"><span style="padding: 0px; margin: 0px; line-height: 28px; font-family: simsun;">一、彩超市场规模</span></strong><strong style="padding: 0px; margin: 0px;"><span style="padding: 0px; margin: 0px; line-height: 28px; font-family: simsun;"></span></strong><strong style="padding: 0px; margin: 0px;"></strong></span></p><p><span style="padding: 0px; margin: 0px; font-size: 16px; line-height: 28px; color: rgb(51, 51, 51); background-color: rgb(253, 254, 255); font-family: simsun;"></span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; font-size: 15px; font-family: 宋体; line-height: 30px; color: rgb(51, 51, 51); white-space: normal; background-color: rgb(253, 254, 255); text-indent: 21.2pt;"><span style="font-size: 16px;"><span style="padding: 0px; margin: 0px; line-height: 28px; font-family: simsun; color: red;">根据</span><span style="padding: 0px; margin: 0px; line-height: 28px; color: red; font-family: simsun;">Top-trust consulting</span><span style="padding: 0px; margin: 0px; line-height: 28px; font-family: simsun; color: red;">的研究，</span><span style="padding: 0px; margin: 0px; line-height: 28px; color: red; font-family: simsun;">2013</span><span style="padding: 0px; margin: 0px; line-height: 28px; font-family: simsun; color: red;">年中国各级医疗机构花费</span><span style="padding: 0px; margin: 0px; line-height: 28px; color: red; font-family: simsun;">125</span><span style="padding: 0px; margin: 0px; line-height: 28px; font-family: simsun; color: red;">亿元人民币用于购买各类彩超产品。单台的彩超价格低到</span><span style="padding: 0px; margin: 0px; line-height: 28px; color: red; font-family: simsun;">7~8</span><span style="padding: 0px; margin: 0px; line-height: 28px; font-family: simsun; color: red;">万，顶级的彩超价格在</span><span style="padding: 0px; margin: 0px; line-height: 28px; color: red; font-family: simsun;">300~400</span><span style="padding: 0px; margin: 0px; line-height: 28px; font-family: simsun; color: red;">万。</span></span></p><p><span style="padding: 0px; margin: 0px; font-size: 16px; line-height: 28px; color: rgb(51, 51, 51); background-color: rgb(253, 254, 255); font-family: simsun;"></span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; font-size: 15px; font-family: 宋体; line-height: 30px; color: rgb(51, 51, 51); white-space: normal; background-color: rgb(253, 254, 255); text-indent: 21.2pt;"><span style="font-size: 16px;"><span style="padding: 0px; margin: 0px; line-height: 28px; color: red; font-family: simsun;">2013</span><span style="padding: 0px; margin: 0px; line-height: 28px; font-family: simsun; color: red;">年，中国彩超市场规模</span><span style="padding: 0px; margin: 0px; line-height: 28px; color: red; font-family: simsun;">21,600</span><span style="padding: 0px; margin: 0px; line-height: 28px; font-family: simsun; color: red;">台，同比增长</span><span style="padding: 0px; margin: 0px; line-height: 28px; color: red; font-family: simsun;">18%</span></span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; font-size: 15px; font-family: 宋体; line-height: 30px; color: rgb(51, 51, 51); white-space: normal; background-color: rgb(253, 254, 255); text-indent: 21.2pt;"><img src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6NSQVHXbvcPNlicbjoNhPaAqWBGOhVPrzicUoEsCzEzs3lNmSBxfGKwqqOXNIlSgIYt73iael0mfsiaKQ/0?wx_fmt=jpeg" title="QQ图片20140603153340.jpg" border="0" style="padding: 0px; margin: 0px; border: 0px;" data-type="jpeg" data-ratio="0.7377450980392157" data-w="408" /></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; font-size: 15px; font-family: 宋体; line-height: 30px; color: rgb(51, 51, 51); white-space: normal; background-color: rgb(253, 254, 255); text-indent: 21.2pt;"><span style="padding: 0px; margin: 0px; font-size: 16px; line-height: 28px; font-family: simsun;">在中端和高端市场，除了迈瑞外，中国其他彩超品牌集体缺席。中国国产彩超品牌的发展印证了那句医疗器械行业的真理“国产品牌做着做着就做到了乡镇卫生院”。</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; font-size: 15px; font-family: 宋体; line-height: 30px; color: rgb(51, 51, 51); white-space: normal; background-color: rgb(253, 254, 255); text-indent: 21.2pt;"><span style="font-size: 16px; padding: 0px; margin: 0px; line-height: 28px; font-family: simsun;">低端市场的成交，超过80%是在40万以下的价格（40万以下的低端市场超过90%的是国内品牌）。40~80万的成交，主要是迈瑞及国际品牌的中低端产品。</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; font-size: 15px; font-family: 宋体; line-height: 30px; color: rgb(51, 51, 51); white-space: normal; background-color: rgb(253, 254, 255); text-indent: 21.2pt;"><span style="padding: 0px; margin: 0px; font-size: 16px; line-height: 28px; font-family: simsun;">从用户结构来看，三级医院很少采购国产彩超用于专科检查。</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; font-size: 15px; font-family: 宋体; line-height: 30px; color: rgb(51, 51, 51); white-space: normal; background-color: rgb(253, 254, 255); text-indent: 21.2pt;"><span style="padding: 0px; margin: 0px; font-size: 16px; line-height: 28px; font-family: simsun;">国际品牌在低端市场抢夺国产品牌的市场份额时，国产品牌志在何方？像迈瑞那样，深入敌人的后方，一点点去吞食国际品牌的市场份额才是正确的发展道路。在中低端市场，国产品牌提供高品质，低成本的彩超产品，将国际品牌挡在门外，这也许是习大大对中国本土品牌的期待。从彩超市场来看，目前迈瑞是唯一合格的国产品牌，其他品牌还任重道远，但好在彩超行业还有迈瑞这一个国内企业的标杆。</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; font-size: 15px; font-family: 宋体; line-height: 30px; color: rgb(51, 51, 51); white-space: normal; background-color: rgb(253, 254, 255); text-indent: 21.3pt;"><span style="font-size: 16px;"><strong style="padding: 0px; margin: 0px;"><span style="font-size: 14px; padding: 0px; margin: 0px; line-height: 28px; font-family: simsun;">二、国产彩超Top 10</span></strong></span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; font-size: 15px; font-family: 宋体; line-height: 30px; color: rgb(51, 51, 51); white-space: normal; background-color: rgb(253, 254, 255); text-indent: 21.2pt;"><span style="padding: 0px; margin: 0px; font-size: 14px; line-height: 28px; color: red; font-family: simsun;">中国国产彩超品牌数量在30~35家，2013年市场成交数量的 TOP 10 品牌如下</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; font-size: 15px; font-family: 宋体; line-height: 30px; color: rgb(51, 51, 51); white-space: normal; background-color: rgb(253, 254, 255); text-indent: 21.2pt;"><img src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6NSQVHXbvcPNlicbjoNhPaAqxeyDjiaAS2Zn9RRYEKnaSw2aiaibrMKvmooG6rU5zdutAsGCTxrfFzq3w/0?wx_fmt=png" title="图片2.png" border="0" style="padding: 0px; margin: 0px; border: 0px;" data-type="png" data-ratio="0.5986696230598669" data-w="451" /></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; font-size: 15px; font-family: 宋体; line-height: 30px; color: rgb(51, 51, 51); white-space: normal; background-color: rgb(253, 254, 255); text-indent: 21.2pt;"><span style="font-size: 14px; padding: 0px; margin: 0px; line-height: 28px; font-family: simsun;">Mindray是中国国产彩超的领导品牌，从销售量看，在国内品牌中市场份额在35~40%；</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; font-size: 15px; font-family: 宋体; line-height: 30px; color: rgb(51, 51, 51); white-space: normal; background-color: rgb(253, 254, 255); text-indent: 21.2pt;"><span style="font-size: 14px; padding: 0px; margin: 0px; line-height: 28px; font-family: simsun;">迈瑞的主流产品在30~50万成交价，其他品牌主流成交价在10-30万；</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; font-size: 15px; font-family: 宋体; line-height: 30px; color: rgb(51, 51, 51); white-space: normal; background-color: rgb(253, 254, 255); text-indent: 21.2pt;"><span style="padding: 0px; margin: 0px; font-size: 16px; line-height: 28px; font-family: simsun;">作为国内彩超品牌的佼佼者，迈瑞在过去几年集中于中高端产品的研发，品牌形象和技术能力处于明显领先的地位。在彩超各个细分市场全面挑战国际品牌是迈瑞的目标。</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; font-size: 15px; font-family: 宋体; line-height: 30px; color: rgb(51, 51, 51); white-space: normal; background-color: rgb(253, 254, 255); text-indent: 21.2pt;"><span style="padding: 0px; margin: 0px; font-size: 16px; line-height: 28px; font-family: simsun;">其他国内品牌应该学习迈瑞，群策群力，既有竞争又有合作，将中国彩超事业做到新高度。</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; font-size: 15px; font-family: 宋体; line-height: 30px; color: rgb(51, 51, 51); white-space: normal; background-color: rgb(253, 254, 255); text-indent: 21.2pt;"><span style="font-size: 14px; padding: 0px; margin: 0px; line-height: 28px; font-family: simsun;"></span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; font-size: 15px; font-family: 宋体; line-height: 30px; color: rgb(51, 51, 51); white-space: normal; background-color: rgb(253, 254, 255); text-indent: 21.2pt;"><span style="padding: 0px; margin: 0px; font-size: 16px; line-height: 28px; font-family: simsun;">习大大对中国医疗行业的从业者提出了一个很高的期待。的确，跨国品牌太强大了，国产品牌在夹缝中求生产，突破的压力非常大，但我们仍然相信彩超行业是最接近习大大期待的行业。</span></p><hr style="white-space: normal; color: rgb(131, 104, 28); font-family: Avenir, sans-serif; line-height: 25px;" /><p style="white-space: normal; color: rgb(131, 104, 28); font-family: Avenir, sans-serif; line-height: 1.75em; text-align: center;"><span style="font-size: 14px;"></span><br /></p><p style="white-space: normal; color: rgb(131, 104, 28); font-family: Avenir, sans-serif; line-height: 1.75em; text-align: center;"><span style="font-size: 12px;">ID: </span></p><p style="white-space: normal; color: rgb(131, 104, 28); font-family: Avenir, sans-serif; line-height: 1.75em; text-align: center;"><span style="font-size: 12px;">最具人气的医疗器械维修新媒体平台</span></p><p style="white-space: normal; color: rgb(131, 104, 28); font-family: Avenir, sans-serif; line-height: 1.75em; text-align: center;"><span style="font-size: 12px;">分享医疗器械前沿动态、医疗器械维修经验 </span></p><p style="white-space: normal; color: rgb(131, 104, 28); font-family: Avenir, sans-serif; line-height: 1.75em; text-align: center;"><span style="color: inherit; font-size: 12px; font-weight: inherit; text-decoration: inherit;"></span><span style="color: inherit; font-weight: inherit; text-decoration: inherit; font-size: 10px;">加群主微信 <strong><span style="font-size: 10px; color: rgb(84, 141, 212);">shanying916</span></strong> 与更多行业从业人员互动交流</span><span style="color: inherit; font-size: 1em; font-weight: inherit; text-decoration: inherit;"></span><strong style="color: inherit; font-size: 1em; text-decoration: inherit; line-height: 1.75em;"><span style="color: rgb(127, 127, 127); font-size: 12px;"></span></strong></p><p style="white-space: normal; color: rgb(131, 104, 28); font-family: Avenir, sans-serif; line-height: 1.75em; text-align: center;"><strong><span style="color: rgb(127, 127, 127); font-size: 12px;"><img data-s="300,640" data-type="jpeg" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6MoypciaNOibiaxmVLk8eA6ibKL14uWjKsZwrWboQYKTfXqPicXycwL1icfia1pAG0VzlTX3MRR4FPV0ZtZA/0?wx_fmt=jpeg" data-ratio="1.0136054421768708" data-w="147" style="float: none;" /></span></strong></p>
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发表于 2020-10-21 13:11:37