医疗器械，赚大钱的经销商都有哪些共性？

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                    <p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(217, 33, 66); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">经销商要想赚钱，首先要有会赚钱的思维</span></span><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">。根据多年来对于优秀商人的研究，发现会赚钱的经销商往往具有如下五大特征：</span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;"><br  /></span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">一、细节和战略两手硬</span></strong><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">种经销商老板对某些关键环节特别敏感，同时对战略方向的把握非常明确，时而抓大放小，时而紧抓细节不放。</span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;"><br  /></span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">1、能够很好地甄别厂家及产品</span></strong><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(217, 33, 66); font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">选对了厂家与产品，就相当于好事成了一半</span><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">。一些经销商之所以做了多年而做不大，很多时候，跟没有选对厂家与产品有很大的关系。也就是说，作为经销商，你要跟对人。有潜质而能赚钱的厂家往往具有如下特点：</span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;"><br  /></span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">第一：厂家信誉好，老板精明强干有魄力，能够很好地把握市场机会。</span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">第二：厂家的产品代表未来的消费趋势，具有较大的增长潜力，厂家产品质量意识强，而不投机倒把。</span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(217, 33, 66); font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">经销商要尽可能地根据自己的发展阶段选择厂家与产品</span><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">。厂大欺商，商大欺厂，这是人的劣根性，要想与厂家携手发展，就尽量选择“门当户对”的合作厂家，这样才能在对等的责权利条件下，更好地运作市场，而不是沦落为一些大牌厂家的“搬运工”。<br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">2、有长远的战略眼光</span></strong><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(217, 33, 66); font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">这些经销商不为一时一事而投机取巧，去做一锤子买卖，而是要持久地赚钱，</span><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">赚一世的钱，而不是一时的钱。因此，经销假冒伪劣产品、跨区窜货、低价倾销、单纯地打价格战等等，都是不可取的。随着市场经济的不断深入，经销商必须具备良好的商业信誉与“法制化”的思维，此为赚钱思维的重中之重。<br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">二、识时务为俊杰</span></strong></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(217, 33, 66); font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">会赚钱经销商需要具备的第二个要素，就是要识时务</span><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">。所谓识时务，就是经销商要与时俱进，就是要能够顺势而为，一切迎合社会和市场发展潮流。表现在以下两个方面：</span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">1、思路随着市场换</span></strong><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(217, 33, 66); font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">中国市场竞争环境发生了很大的变化，外资企业的进入，以及现代渠道的崛起，</span><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">尤其是互联网+等电子商务平台的出现，极大的改变了现有的市场模式、渠道模式等。因此，经销商要想不被市场所淘汰，就一定要改变原有的经营思路，变粗放式为精细化，变“坐以待毙”为主动出击，做好渠道拓展及服务等工作，赶上厂家发展的步伐。<br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">2、产品围着需求转</span></strong><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(217, 33, 66); font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">经销商在选择产品时，一定要看这个产品是否能够满足未来需求，</span><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">是否代表未来行业发展方向，能否在一定时间内畅销、长销，而不是随大流。</span><span style="max-width: 100%; line-height: 1.75em; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">比如，随着市场产品结构的变化，原来金字塔型的产品结构模式（中高档比例较小，低档比例最大），会逐渐演变成椭圆形产品结构（低档、高档比例较小，中高档比例最大），这是随着经济发展水平不断提高，人们购买力不断增强，消费日趋理性而带来的变化。</span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(217, 33, 66); font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">对于顾客来讲，他们不买贵的，也不买便宜的，只买对的，也就是他们认为值的</span><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">。所以，价格是敏感因素，但绝不是影响顾客购买的最核心的因素。经销商只有把握了这个趋势，才能更好地调整产品结构，让自己的产品满足日益变化的消费者的需求。</span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">三、有共赢的心态</span></strong><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(217, 33, 66); font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">市场活动的顺利开展，表现为一个营销价值链的有效传递</span><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">。作为供应商、制造商、经销商、分销商、终端商等，根据各自在链条当中所做贡献不同，合理取酬，但中间任何一个环节断裂，都会导致产品流的停滞，从而让产品销售遇到阻断或者障碍。<br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(217, 33, 66); font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">因此，从这个角度来说，经销商要想持续地赚钱，赚大钱，就一定要具有共赢的心态。</span><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">所谓共赢的心态，一句话就是大伙都有钱赚。首先，经销商一定要让厂家赚钱，不要动辄就向厂家狮子大开口要政策，要学会向市场要资源，要善于整合和利用下游渠道的资源。厂家有钱赚，才能更新设备，加大研发力度，生产更好的产品，经销商才能有精良的“枪支弹药”，去参与市场角逐。<br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(217, 33, 66); font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">分销商、终端商也要赚钱，人无利不早起，只有帮助下游渠道挣钱了，</span><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">他们才能主推你的产品，才能把你放在心上，才能提供给消费者更满意的服务，才能增强顾客的重复购买，市场才能长久。因此，经销商千万不可只管自己赚钱，而不管下游客户死活，经销商与下游渠道其实是战略合作伙伴关系，是拴在一条绳上的“蚂蚱”，只有大家都挣钱了，市场才能长治久安。</span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">四、大眼光、大格局</span></strong><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(217, 33, 66); font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">“心有多大，舞台就有多大”。经销商要想赚大钱，</span><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">还需要具有做大事的眼光，具有操盘大市场的格局。要不为单纯地挣钱而挣钱。态度决定高度，眼界决定格局，当一个经销商老板能够真正地脱离小生意人的境界，摆脱一味营利的势利眼光，摈弃低级趣味，真正地把运作市场当成一种实现自身价值的事业，把实现当地市场的繁荣当成自己光荣使命的时候，我们可以说这个经销商老板是“钱途”无量的。<br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(217, 33, 66); font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">就像当年的金六福的老板吴向东，虽然他也是一个纯粹的经销商</span><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">，但吴向东却放眼全国市场，带领全国上千家分销商一起，做大了市场，做大了品牌，从而成为了“中国第一卖酒郎”。因此，大眼光才有大市场，大胸怀才有大格局。经销商一定要有做大市场的魄力，拥有勇当区域、行业、品牌第一的信心，这样，目标产生动力，经销商才能放眼未来，才能规划自己的发展战略，稳扎稳打，而不是妄图一夜暴富，一口吃个胖子，从而做出违反市场规则、国家法令的事情来。</span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(217, 33, 66); font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">曾经发生的阜阳劣质奶粉事件、三鹿三聚氰胺事件，不仅让行业蒙羞，</span><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">也让一些当初抱着侥幸心理投机市场的经销商很受伤。它告诉我们，经销产品，运作市场，必须要着眼未来，企图钻法律空子、市场空子的投机主义，必定做不大、做不久。<br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">五、做管理“大家”</span></strong><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(217, 33, 66); font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">由于经销产品门槛较低，以及渠道业态的千变万化，决定了经销商这个群体素质参差不齐</span><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">。既有营业额数十亿的公司化运作的经销商，或者说是品牌运营商，也有年营业额几十万、上百万甚至更少的经销商，同时，在经销商群体中，还有一种一直长不大的“侏儒型”经销商。<br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(217, 33, 66); font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">在与诸多经销商交流的过程中，我发现一些经销商之所以做不大，是因为面临能力短板，尤其是管理能力遭遇了“天花板”</span><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">。随着营业额的不断增加，员工人数的逐步增多，老板、业务员、司机、搬运工这种四位一体的定位与角色，让越来越多的经销商遭遇发展困惑。</span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(217, 33, 66); font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">他们还想突破，可又不知道如何下手，他们有的也知道应该聘请职业经理人来打理公司</span><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">，可他们实在又不忍心、不放心让“外人”来管理自己的公司。他们在犹豫甚至恐惧中，战战兢兢、小心翼翼地发展，以致步履蹒跚，亦步亦趋，成为了长不大的企业。<br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(217, 33, 66); font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">其实，经销商要想赚大钱，做大事，就必须要突破从夫妻店式的个体户向规范式的公司化转变</span><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">。必须要从“从头管到脚”的“大总管”转变为只管方向、不管技术的“舵手”，根据自己发展阶段，适时引进职业经理人，实现专业人做专业的事，让自己成为一个“管理大家”，而不是事无巨细，什么都管，什么都管不好的“个体户”。<br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(217, 33, 66); font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">管理出效益，只有经销商懂管理，善管理，“无为而治”，巧于借助别人的力量达到自己的目标</span><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">，才能真正步入规范化、公司化的轨道，才能真正地“做甩手掌柜”，而让自己的事业达到顶峰。当然了，要想做一名会赚钱的赢销商，经销商还需要不断地学习，要打造学习型企业和组织，要不断地增强自身的核心竞争力，主动参与竞争；同时，还要建立与打造企业文化，通过企业文化，凝聚人心和士气，从而经营人心，经营市场，不断地获得市场竞争的优势及有利地位。</span></p><p style="max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; min-height: 1em; white-space: normal; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: justify; line-height: 1.75em; font-family: sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(217, 33, 66); font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">结语总之，要想做一名会赚钱的经销商，就必须要系统规划自己，要有自己的战略与计划</span><span style="max-width: 100%; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">，要有自己组织和团队，要有规范与管理，注重细节，长远经营。只有如此，经销商才能图谋未来，才能在激烈的市场竞争中，脱颖而出，从而做强做大！</span></p><hr style="white-space: normal;"  /><p style="white-space: normal; color: rgb(131, 104, 28); font-family: Avenir, sans-serif; line-height: 1.75em; text-align: center;"><span style="font-size: 14px;"></span><br  /></p><p style="white-space: normal; color: rgb(131, 104, 28); font-family: Avenir, sans-serif; line-height: 1.75em; text-align: center;"><span style="font-size: 12px;">ID: </span><span style="font-size: 12px;"></span></p><p style="white-space: normal; color: rgb(131, 104, 28); font-family: Avenir, sans-serif; line-height: 1.75em; text-align: center;"><span style="font-size: 12px;">最具人气的医疗器械维修新媒体平台</span></p><p style="white-space: normal; color: rgb(131, 104, 28); font-family: Avenir, sans-serif; line-height: 1.75em; text-align: center;"><span style="font-size: 12px;">分享医疗器械前沿动态、医疗器械维修经验        </span></p><p style="white-space: normal; color: rgb(131, 104, 28); font-family: Avenir, sans-serif; line-height: 1.75em; text-align: center;"><span style="color: inherit; font-size: 12px; font-weight: inherit; text-decoration: inherit;"></span><span style="color: inherit; 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