美敦力这回又摊上啥事了？朋友圈都被美敦力刷屏了！

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                    <section data-id="1618"><section data-id="1657"><section><section><section><p style="line-height: 1.75em;">美国美敦力公司（Medtronic, Inc.）成立于1949年，总部位于美国明尼苏达州明尼阿波利斯市，是全球领先的医疗科技公司，致力于为慢性疾病患者提供终身的治疗方案。美敦力主要产品覆盖心律失常、心衰、血管疾病、心脏瓣膜置换、体外心脏支持、微创心脏手术、恶性及非恶性疼痛、运动失调、糖尿病、胃肠疾病、泌尿系统疾病、脊椎疾病、神经系统疾病及五官科手术治疗等领域。</p></section></section></section></section></section><p><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="line-height: 1.75em;">6月15日，美敦力公司的一场大中华年会，在朋友圈引起了不小的轰动。</p><p><br  /></p><p style="line-height: 1.75em;"><img data-s="300,640" data-type="png" data-ratio="0.6636690647482014" data-w="" src="http://mmbiz.qpic.cn/mmbiz/cStEvEzjPr6mMMsX0Po82wUyc9PRqicjBEmg4KVzVm6E60ls43Yd9icKtOEYFNS2VWzEeb4zFzJZ62oxN5gbAdug/640?wx_fmt=png" style="box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"  /></p><p style="line-height: 1.75em;"><img data-s="300,640" data-type="png" data-ratio="0.6834532374100719" data-w="" src="http://mmbiz.qpic.cn/mmbiz/cStEvEzjPr6mMMsX0Po82wUyc9PRqicjBrZ6sABhaUmF9wqtTP7oKSh5DJ7VRqrH7jFnV9gZapr52lltBsLZ5GA/640?wx_fmt=png" style="box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"  /></p><p style="line-height: 1.75em;"><img data-s="300,640" data-type="png" data-ratio="0.6744604316546763" data-w="" src="http://mmbiz.qpic.cn/mmbiz/cStEvEzjPr6mMMsX0Po82wUyc9PRqicjBwc1ibov9DFpGgcqDMI7DIZuqCAJw7dYBtJwMDxOjSxnFIQPpiaAhUohg/640?wx_fmt=png" style="line-height: 1.6; box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"  /><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="line-height: 1.75em;"><img data-s="300,640" data-type="png" data-ratio="0.49280575539568344" data-w="" src="http://mmbiz.qpic.cn/mmbiz/cStEvEzjPr6mMMsX0Po82wUyc9PRqicjBwmWI1rvRKib2ib0t2KvaGSglRsxib8ibwzOngPKEDrxCibxvhJMkBJuJ6AA/640?wx_fmt=png" style="line-height: 1.6; box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"  /><img data-s="300,640" data-type="jpeg" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6O8TzEIRoQuzwec7pcWCBUZHpiaSHqviaWEpsRrZ6n6xT9lRB8kTIlhsZn4mPAmyC14gwicPrsZyD1MQ/0?wx_fmt=jpeg" data-ratio="0.75" data-w="440"  /><br  /><img data-s="300,640" data-type="jpeg" src="http://mmbiz.qpic.cn/mmbiz/A1DicCH9Vl6O8TzEIRoQuzwec7pcWCBUZaf66WQLUAhmr7cxKG8HIJjnRIKtmibiboyibuxATCaic1iap59g1xgv82gw/0?wx_fmt=jpeg" data-ratio="1.309090909090909" data-w="440"  /><br  /></p><p style="line-height: 1.75em;">将为销售人员提供个人车辆。太壕了吧~！</p><p><br  /></p><p style="line-height: 1.75em;"><img data-s="300,640" data-type="png" data-ratio="0.6798561151079137" data-w="" src="http://mmbiz.qpic.cn/mmbiz/cStEvEzjPr6mMMsX0Po82wUyc9PRqicjBA24Q7jp3wIUmxpQeIOSkTLQSykzvmDHZ7sshdwE1O8l6P5KO7QXK8w/640?wx_fmt=png" style="box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"  /><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /><img data-s="300,640" data-type="png" data-ratio="0.5889145496535797" data-w="433" src="http://mmbiz.qpic.cn/mmbiz/cStEvEzjPr6mMMsX0Po82wUyc9PRqicjBrCcpTktrZZaJOzpiaDiaoKWckJOYFYqTcsia2bEjw2Czx6sPl2oJUH2cQ/640?wx_fmt=png" style="line-height: 25.6px; box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"  /></p><p style="line-height: 1.75em;">据说今年美敦力销售额突破101%<br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="line-height: 1.75em;">年会上请的嘉宾也是谁最当红请谁啊！</p><p style="line-height: 1.75em;"><img data-s="300,640" data-type="png" data-ratio="1.4383561643835616" data-w="438" src="http://mmbiz.qpic.cn/mmbiz/cStEvEzjPr6mMMsX0Po82wUyc9PRqicjBNNu7aRDDEAwbAKhcf2DoKGOcFUvMmOHQ7syKliaTcvcwrTNFhk2Nia1w/640?wx_fmt=png" style="box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"  /><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="line-height: 1.75em;">朋友圈都被美敦力刷屏了！！</p><p><br  /></p><p style="line-height: 1.75em;"><img data-s="300,640" data-type="png" data-ratio="0.7176258992805755" data-w="" src="http://mmbiz.qpic.cn/mmbiz/cStEvEzjPr6mMMsX0Po82wUyc9PRqicjBliaSg61wtypdUPNbaOsOMBBfWDUdiarffxDX1jHiaWtCBpQ5B8fZNX8pg/640?wx_fmt=png" style="box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"  /></p><p style="line-height: 1.75em;"><img data-s="300,640" data-type="png" data-ratio="0.8830935251798561" data-w="" src="http://mmbiz.qpic.cn/mmbiz/cStEvEzjPr6mMMsX0Po82wUyc9PRqicjBIoVYbgQntfHKPAqOxbj4Z2uZcSTNqjQvia3dDSSiauqABk9XPRPEsia3w/640?wx_fmt=png" style="box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"  /></p><p style="line-height: 1.75em;"><img data-s="300,640" data-type="png" data-ratio="0.6276978417266187" data-w="" src="http://mmbiz.qpic.cn/mmbiz/cStEvEzjPr6mMMsX0Po82wUyc9PRqicjBzhQ94JZn4tLoodsavmISmoXE80rhSSrVdnQyibzuyvbfcicEGZjZlJaw/640?wx_fmt=png" style="box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"  /></p><p><br  /></p><p><br  /></p><section data-id="1434"><fieldset><p style="line-height: 1.75em;">我们来看看“医疗人咖啡”的犀利调侃</p><p style="line-height: 1.75em;">您美敦力挺豪的啊！您怎么知道一两年后您就是唯一为所有销售人员提供个人车辆的公司呢？</p><p><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="line-height: 1.75em;">哟，原来您看中的还是宝马5系嘛！果然符合暴发户的气质！</p><p><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="line-height: 1.75em;">请问您做过市场调研吗，你有数据支撑吗，你的口头承诺有draft, review, approval吗？</p><p><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="line-height: 1.75em;">告诉您，就我家巷子口那家新三板上市的医疗器械代理商N年前就为每一个销售人员配备了个人车辆！（虽然人家配的是桑塔纳）</p><p><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="line-height: 1.75em;">这和幼儿园老师哄骗小孩子“如果你今天把饭吃完，明天就给你戴朵大红花”有什么区别呢！</p><p><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p><br  /></p><p style="line-height: 1.75em;"><img data-s="300,640" data-type="jpeg" data-ratio="0.75" data-w="552" width="auto" src="http://mmbiz.qpic.cn/mmbiz/8vKBO0Hq6ibiceosMPPvQ7ib8mWEZguWg6BL1vyrsRianqR1HKLOLf2wIjC5gzVWFbYY4mt8rXNlDLmfFMnXml473g/640?wx_fmt=jpeg" style="box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"  /></p><p style="line-height: 1.75em;">这张图片无疑又暴露了美敦力“模棱两可、忽忽悠悠”的营销风格。试问：</p><p style="line-height: 1.75em;">您未来的一到两年到底是一年还是两年？</p><p style="line-height: 1.75em;">开始和截止日期分别是哪天？</p><p style="line-height: 1.75em;">增长率13%正负多少算数？<br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="line-height: 1.75em;">以上财务数据以谁的统计口径为准？</p><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /><p style="line-height: 1.75em;">医疗人咖啡不禁想问：美敦力这么一个自称以“为人类福祉做贡献”为使命的医疗巨头缘何沦落到今天这种浓浓的乡镇企业土豪范儿？是美敦力Global的问题还是美敦力China的问题？当然我知道，你们或许想解读成中国土壤的问题！</p><p><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p></fieldset></section><p><br  /></p><p><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="line-height: 1.75em;">美敦力已然是全球器械老大了，2015财年营收为202.61亿美元，2016财年前三季度营收更是已达212.66亿美元，全年预计将超过270亿美元。美敦力大中华区副总裁程立飞在贝壳说（BioShow）上透露，美敦力在中国的总收入为15亿美元左右。</p><p style="line-height: 1.75em;">15亿美元！怪不得同行业都要羡慕嫉妒恨了！不过关于美敦力的负面新闻还是不少的，人红是非多嘛~！所以，不管是无心插柳，还是有意为之，全球医疗器械巨头美敦力此次品牌营销很成功！但是他们的客户坐不住了，同行业更是恨的牙痒。</p><p><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="line-height: 1.75em;">有一种公司叫做别人家的公司，咱看看就好，不用羡慕！</p><p style="line-height: 1.75em;"><br  /></p><p style="white-space: normal; 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