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20万的平板你敢要么?

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发表于 2020-10-21 12:32:26 | 显示全部楼层 |阅读模式

                    

                    

                    
                    
                    <p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);">第75届中国国际医疗器械博览会(CMEF)落下帷幕。在此次展会上,记者了解到有包括3D打印、互联网医疗、可移动监护设备等诸多前沿新品上市,赚足眼球。同时记者在展会上看到了某些厂商打出“20万低价平板”的大幅广告。两相对比,折射出目前医疗器械行业内两种截然不同的发展路径:部分高端厂家追求“高、精、尖”的产品与技术,部分厂家采取“低价竞争”扰乱整个市场。</p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);">“20万的平板“的噱头足以吸引某些信奉“物美价廉”的人,但 “20万的平板”,你真的敢要吗?</p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><img data-ratio="0.89" data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz/RKvWZdlCXnRBRdx98cz1FVmFicsx9EISNhBmvY3anxu7YI1MEADD5ic0gfEFuU84q6FyWTOyQDm2y27DaOTdPtaw/640?wx_fmt=jpeg" data-type="jpeg" data-w="600" style="box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"  /><br  /></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);">据了解,目前,中国做DR的企业多达一百多家,分布于全国各地,但在这一百多家企业里只有极少数厂家掌握了DR整机全部的核心技术,绝大多数厂家研发实力不济,为攫取利益,只能通过购买成品部件进行组装和拼凑来生产产品,“20万的平板”便是在此种情况下涌入市场。</p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);">医疗器械和计算机不同,计算机行业是大众行业,每年的销售量以亿计,各个企业在计算机元器件的研发上投入了巨大的资金,计算机各个模块也建立了一套国际标准,因此组装式计算机各部件的匹配度高,整体能够满足使用需求。</p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);">而医疗器械中的DR行业属于小众行业,目前中国最大的DR厂家一年销售量才1000台出头,整个DR行业全球量级仅在5万台上下,各个企业在DR元器件上的研发投入差异大,DR的每个模块也没有设立标准,元器件成熟度不够,因此通过四处购买成品部件进行组装的DR整机中各模块的匹配度低,整机质量不稳定,故障率高,图像易出现坏点,不能有效满足临床需求。而无技术核心、无保障、低价无底线的拼装产品一旦出售到医院,会让医院利益严重受损,更将人们的生命健康置于巨大的安全隐患之下。</p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><img data-s="300,640" data-type="jpeg" data-ratio="0.75" data-w="500" src="http://mmbiz.qpic.cn/mmbiz/RKvWZdlCXnRBRdx98cz1FVmFicsx9EISNw4EBd0KLR0BjSA28wWsHPnjB0D7o17LAzlmmrPpoA8FBQW0K15TwwA/0?" style="height: 375px !important; box-sizing: border-box !important; word-wrap: break-word !important; width: 500px !important;"  /><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);">这些抛出20万平板的厂商相信用低价竞争就能突破市场,而现实情况是低价只能带来低盈利,没有合理的利润空间。因此这些企业根本就没有足够的资金来支撑售后服务。再者,由于产品的部件购置于他处,企业没有掌握相关的核心技术,一旦机器出现问题,这些厂商也只能将部件寄回生产地,而不能及时派出工程师到点维修,严重影响医院放射科工作效率。</p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);">产品的价格跟成本息息相关,低价意味着要压低成本,成本打了折扣的后果就直接体现在产品质量和服务品质上。低成本的产品没有过硬的质量,也没有好的用户体验,“20万的平板”带给客户的就只有满足内心“低价淘宝”那一时的快感。</p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><img data-ratio="0.705" data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz/RKvWZdlCXnRBRdx98cz1FVmFicsx9EISNf6WOiaT36m4qQPPY8HQdObOO3fpqzhTs01Biam4D06nUwepWNDiaeiaT8Q/640?wx_fmt=jpeg" data-type="jpeg" data-w="600" style="line-height: 25.6px; box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"  /><br  /></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; line-height: 1.6; box-sizing: border-box !important; word-wrap: break-word !important;">&nbsp;</span><span style="line-height: 25.6px;">任正非说:“再不可以忽悠中国消费者了。什么“物美价廉”,什么“让消费者享受低价”等等,这些东西是靠不住的。你一味低价,就没有好产品。”不同行业的相同案例也告诉我们,在市场的优胜劣汰中,很多低价的品牌因为竞争力不够,都消失在了人们的视野中。而在如今乱象频传的DR行业,唯有不断提升自主研发实力、聚匠心制造高品质产品的企业才能在市场洪流中立于不倒之势。</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important; text-align: right; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 14px; color: rgb(136, 136, 136); box-sizing: border-box !important; word-wrap: break-word !important;">来源:今日头条</span></p><section class="pEditor " style="line-height: 25.6px; white-space: normal;"><section data-css="background-color: rgb(239, 239, 239);border-radius: 5px;border: 1px solid rgb(153, 153, 152);margin: 0px;padding: 5px" style="padding: 5px; border-radius: 5px; border: 1px solid rgb(131, 147, 209); 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