【观察】2015微营销新趋势

admin

                    

                    

                    
                    
                    <p class="a" style=""><span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: -0.35pt; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">2014年，朋友圈营销是一个褒贬不一的话题，有人</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">在兢兢耕耘，有人在跃跃欲试，有人在支持，也有人在抵制。任何一种新的事物，在尘埃落定之前，无法去评判对与错，但所谓趋势，也往往存在于各种非议之中。<o:p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"></o:p></span></p><p class="a" style=""><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p class="a" style=""><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">朋友圈营销，让更多的人了解了微营销，我认为，所有通过移动互联网进行的营销活动，都可以归于微营销的范畴，例如微博、微信、QQ、微店等。
2015年，必然会有更多的企业、商家和个人借助移动互联网的力量，进行推广与销售，经过过去几年的积累，我认为微营销将呈现一些新的趋势。<o:p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"></o:p></span></p><p class="a" style=""><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style=""><span lang="EN-US" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"></span></p><p style=""><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(255, 255, 255); background-color: rgb(192, 80, 77); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">一、价值回归</strong></span><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span lang="EN-US" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><o:p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"></o:p></span></strong></p><p style=""><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(255, 255, 255); background-color: rgb(192, 80, 77); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></strong></span></p><p class="a" style=""><span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 0.15pt; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">改变一件事物的人，往往是最了解人。第一批</span><span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 0.35pt; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">实践微营销的人，也是最早看到了自媒体商机的人。</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">以微信营销来说，将一个交流工具变成一个营销工具，<span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 0.35pt; box-sizing: border-box !important; word-wrap: break-word !important;">在通过自媒体变现的同时，也让朋友圈充斥了广告。</span>当微信好友要达到五千人成为硬性指标的时候，微信营销也开始变味了。<o:p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"></o:p></span></p><p class="a" style=""><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p class="a" style=""><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">2015年，微营销的价值回归会是必然趋势，微营销是营销的一种形式，本质还是以消费者需求为中心，在洞察消费者需求的基础上，为消费者提供他们需要的产品。如果还是将原来滞销的产品换一种形式销售，2015年，将会很难做下去。<o:p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"></o:p></span></p><p class="a" style=""><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style=""><span lang="EN-US" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"></span></p><p style=""><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(255, 255, 255); background-color: rgb(192, 80, 77); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">二、系统竞争</strong></span><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span lang="EN-US" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><o:p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"></o:p></span></strong></p><p style=""><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(255, 255, 255); background-color: rgb(192, 80, 77); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></strong></span></p><p class="a" style=""><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">2014年之前微营销的门槛很低，所以造成了乱象<span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 0.15pt; box-sizing: border-box !important; word-wrap: break-word !important;">丛生的局面，但作为一种趋势，必然有其自我调整</span><span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 0.35pt; box-sizing: border-box !important; word-wrap: break-word !important;">的能力。我相信，随着更多传统企业的觉醒与重视，</span>微营销将进入系统化竞争的阶段，产品的研发与生产，品牌的塑造与推广，营销的整合与创新，服务的规范与完善，都将逐步成为决定微营销成败的条件。<o:p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"></o:p></span></p><p class="a" style=""><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style=""><span lang="EN-US" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"></span></p><p style=""><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(255, 255, 255); background-color: rgb(192, 80, 77); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">三、圈子重塑</strong></span><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span lang="EN-US" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><o:p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"></o:p></span></strong></p><p style=""><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(255, 255, 255); background-color: rgb(192, 80, 77); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></strong></span></p><p class="a" style=""><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">微营销的初级阶段，通过微博、微信等建立人脉<span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 0.15pt; box-sizing: border-box !important; word-wrap: break-word !important;">圈是一种有效途径，这其中受益最大的往往是核心</span>成员。个人认为，圈子营销适合开拓本地市场的商家和个人，对于面向全国市场的企业来说，圈子营销有其局限性。2015年，部分通过移动互联网建立的圈子将会进行重塑，在情感因素的基础上，更加注重圈子成员的实力匹配与相互之间的深度合作。<o:p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"></o:p></span></p><p class="a" style=""><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style=""><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span lang="EN-US" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"></span></strong></p><p style=""><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(255, 255, 255); background-color: rgb(192, 80, 77); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">四、企业创新</strong></span><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span lang="EN-US" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><o:p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"></o:p></span></strong></p><p style=""><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(255, 255, 255); background-color: rgb(192, 80, 77); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></strong></span></p><p class="a" style=""><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">微营销的最大受益者，将是抓住趋势的实体企业。移动互联网与企业的整合，能够最大程度的减少中间环节，尤其是作为标准品，中间环节越少，产品性价比越高、越有竞争性。很多实体企业早已布局移动互联网，相信2015年更多的传统企业将突破以前的形象，变得更有创意，更迎合消费者的审美，至于消费者买不买账，只能拭目以待。<o:p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"></o:p></span></p><p class="a" style=""><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p class="a" style=""><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; font-size: 12pt; box-sizing: border-box !important; word-wrap: break-word !important;">微营销的发展速度，远超乎我的想象，对于发展<span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: -0.15pt; box-sizing: border-box !important; word-wrap: break-word !important;">趋势的预测，也只是个人理解。微营销很像当年的淘宝，</span>当很多人认为是赚钱机会的时候，只有尝试，才能明白个中滋味，抓住趋势的人，才是收获最多的人。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: Arial, Verdana, sans-serif; font-size: 12px; background-color: rgb(249, 249, 249); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">广州市设备维修有限公司<br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); font-family: Arial, Verdana, sans-serif; font-size: 12px; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); font-family: Arial, Verdana, sans-serif; font-size: 12px; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">地址：广州市天河区银利街银利茶叶博览中心E栋4楼E4030室       邮编：510507</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); font-family: Arial, Verdana, sans-serif; font-size: 12px; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">电话：(+86)020-8722 8723    8764 5360    8764 2943     传真：020-8722 8623</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); font-family: Arial, Verdana, sans-serif; font-size: 12px; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">全国统一免费服务热线：400-020-6788</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); font-family: Arial, Verdana, sans-serif; font-size: 12px; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">微信公众帐号：</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); font-family: Arial, Verdana, sans-serif; font-size: 12px; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); font-family: Arial, Verdana, sans-serif; font-size: 12px; box-sizing: border-box !important; word-wrap: break-word !important;"><img src="http://mmbiz.qpic.cn/mmbiz/dx3KibwtDhvfCZvZq5PcthnDKlnnq3AalhbichW77J3B70osicTickklZybNKUZqc44DZ0oaWaHm2p0TaA9478icwPg/0" data-ratio="1" data-w="120" width="auto" xhe_src="http://mmbiz.qpic.cn/mmbiz/dx3KibwtDhvfCZvZq5PcthnDKlnnq3AalhbichW77J3B70osicTickklZybNKUZqc44DZ0oaWaHm2p0TaA9478icwPg/0?tp=webp&amp;wxfrom=5" width="auto" src="http://mmbiz.qpic.cn/mmbiz/dx3KibwtDhvfCZvZq5PcthnDKlnnq3AalhbichW77J3B70osicTickklZybNKUZqc44DZ0oaWaHm2p0TaA9478icwPg/0?tp=webp&amp;wxfrom=5" style="margin: 0px; padding: 0px; box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"  /></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); font-family: Arial, Verdana, sans-serif; font-size: 12px; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">维修咨询：QQ:  712638 404</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); font-family: Arial, Verdana, sans-serif; font-size: 12px; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">设备咨询:   QQ:  712638 405</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); font-family: Arial, Verdana, sans-serif; font-size: 12px; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">软件咨询：QQ: 712638 406</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); font-family: Arial, Verdana, sans-serif; font-size: 12px; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">配件咨询：QQ:   712638 407</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); font-family: Arial, Verdana, sans-serif; font-size: 12px; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">交流Q群：1106 11074</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); font-family: Arial, Verdana, sans-serif; font-size: 12px; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">网址：http://www.yiliaoshebeiweixiu.com</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); font-family: Arial, Verdana, sans-serif; font-size: 12px; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">电子邮箱：service@yiliaoshebeiweixiu.com</span></p><p><br  /></p>