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<section data-role="paragraph" data-color="rgb(182, 228, 253)" data-custom="rgb(182, 228, 253)"><section><section><section><section powered-by="gulangu"><section><section><section><section powered-by="gulangu"><section><section><section><section powered-by="gulangu"><section><section><section><section powered-by="gulangu"><section><section><section><section><p><p><img src="image/20201014/86b79d371e9862b01189f0252a03b2cd_1.png" /></p></p></section><section><section><span><strong></strong></span></section><p><span>医疗器械媒体报道先锋</span></p><p><span>分享专业医疗器械知识</span></p></section><section><section><section><span>关注</span></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section><p><br /></p><p mpa-paragraph-type="body"><span>瑞幸咖啡，正式布局医疗器械</span></p><p mpa-paragraph-type="body"><br /></p><p><p><img src="image/20201014/f5fc27c9ffdbad6b069c75859f9636f3_2.jpg" /></p></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>通过天眼查查询获悉，瑞幸咖啡（北京）有限公司发生经营范围变更。</span><span>新增零售药品、销售日用品、医疗器械I类、II类、卫生用品、化妆品、电子产品、文化用品、食用农产品等与电子产品租赁项。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>天眼查数据显示，瑞幸咖啡（北京）有限公司成立于2017年10月31日，注册资本5000万美元，法人代表朱志彬，由瑞幸咖啡（香港）有限公司100%控股。</span></p><p mpa-paragraph-type="body"><br /></p><section data-mpa-template="t"><section mpa-from-tpl="t"><p><img src="image/20201014/49ed251bd99f8186265e21abaa068c4d_3.png" /></p></section></section><p><span>图片来源：天眼查截图</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>财经网产经据此联系瑞幸咖啡方面，询问北京公司经营范围的变更，是否意味着瑞幸会正式踏入药品、医疗器械零售领域？</span><span>而这会是特殊阶段的暂时之策，还是持久延续的品类扩张之举？</span><span>于北京公司变更经营范围，是否表明药品零售目前只计划在北京地区开展？</span><span>包括上架产品及销售模式的准备工作，又进展到哪一阶段等问题，但截止发稿，并未获得回复。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>不过，就在今年年初，瑞幸咖啡CEO钱治亚于瑞幸无人零售战略发布会上公开表示，瑞幸咖啡正在构建一个“自有流量”+“自有产品”的智慧零售平台。</span><span>其中“自有产品”的定义不止于瑞幸产品，还包括第三方产品及快消品。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>另外值得注意的是，瑞幸咖啡将无人零售终端进驻了武汉的医院。</span><span>在疫情期间持续免费供应咖啡，并陆续投入更多收治医院。</span><span>借此消费场景与全社会关注医疗人员的事件，瑞幸咖啡面向B端的无人零售计划就此展开。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><br mpa-from-tpl="t" /></p><section data-mpa-template="t" mpa-from-tpl="t"><section mpa-from-tpl="t"><section mpa-from-tpl="t"><section mpa-from-tpl="t"><p><span><strong mpa-from-tpl="t" mpa-is-content="t">瑞幸咖啡的闪电战：是行业的是创新者，也是破坏者</strong></span></p></section></section></section><section mpa-from-tpl="t"><section mpa-from-tpl="t"><section mpa-from-tpl="t"><p><br /></p></section></section></section></section><p mpa-paragraph-type="body"><span>一家公司从成立到IPO大概需要多久？</span><span>瑞幸咖啡用了一年半。</span><span>一年下来，根据瑞幸公布的数据，瑞幸累积了超过1500万消费客户。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>作为破坏性创新者，瑞幸咖啡从融资，开店，到IPO的速度都遵循着一个字：</span><span>快。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>在瑞幸咖啡内部，一个口头禅是，“训练系统”，使之能有忠实于商业逻辑的算法和迭代优化，从而使业务在更大范围内决策依赖系统。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>本质上，商业就是一个了解客户所需，提供相应产品和服务的闭环。</span><span>瑞幸构建的这个闭环是通过互联网基础设施，低成本实时在线和交互，并持续构建敏捷迭代的算法去高效运行驱动，力图精准满足客户需求的体系。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>可以想象，瑞幸咖啡这个商业闭环还处在一个初级阶段，但具备了未来智能商业的所有特征。</span><span>在《智能商业》一书里，这种探索被认为是一种商业模式的范式革命，会对传统商业带来真正的降维打击。</span><span>“未来10年，最大的商业价值就是如何创造一个个智能商业，带来用户体验的飞跃。</span><span>”</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>但是瑞幸咖啡来势汹汹汹汹。</span><span>让外界难免疑虑，这种凶猛的动作是否可靠。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><br mpa-from-tpl="t" /></p><section data-mpa-template="t" mpa-from-tpl="t"><section mpa-from-tpl="t"><section mpa-from-tpl="t"><section mpa-from-tpl="t"><p><span><strong mpa-from-tpl="t" mpa-is-content="t">美团、盒马生鲜等新零售企业相继入局</strong></span></p></section></section></section><section mpa-from-tpl="t"><section mpa-from-tpl="t"><section mpa-from-tpl="t"><p><br /></p></section></section></section></section><p mpa-paragraph-type="body"><span>去年下半年，阿里旗下的盒马、美团都相继入局医疗器械。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>去年6月，深圳盒马网络科技有限公司经营范围为发生变更，新增第三类医疗器械批发、零售业务。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>阿里巴巴旗下的盒马鲜生是新零售代表项目。</span><span>中国连锁经营协会发布了《2018中国快速消费品（超市/便利店）百强》榜单。</span><span>其中，盒马就以140亿年销售额和109家门店数量（截止2018年年）位居2018中国快速消费品（超市/便利店）百强第18位。</span><br /></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>联盟菌注意到，近两年，盒马在医药、医疗器械领域密集布局，相继获批药品、医疗器械经营许可，甚至还获得了医疗器械生产许可。</span><span>据了解，此前，深圳盒马已具备二类医疗器械经营资质。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>而此次河马新增的三类医疗器械经营，是最高级别的医疗器械，也是必须严格控制的医疗器械。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>去年11月22日，由美团CEO王兴持有95%股份的上海三快科技有限公司新增对外投资,成立深圳百寿健康信息技术有限公司,注册资本100万元,经营范围除技术开发、经济贸易咨询外,还包含二类、三类医疗器械的销售。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>事实上，这并非是美团第一次在医疗领域上进行布局。</span><span>在此前美团的APP上，就有许多像牙科、体检以及医美这类医疗方面的业务。</span><span>而此次进军医疗器械行业，美团也是带着“十足的自信”。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>作为一个服务于人们日常生活娱乐的互联网平台，美团的市场份额和业务覆盖率都非常的高。</span><span>在医疗器械行业中，美团的线上销售模式可以给其提供非常多元化的发展平台和渠道。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>不仅如此，美团平台本地化的分类信息、用户的信任以及多样化的产品模式都是美团进军医疗器械行业的优势所在。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><br mpa-from-tpl="t" /></p><section data-mpa-template="t" mpa-from-tpl="t"><section mpa-from-tpl="t"><section mpa-from-tpl="t"><section mpa-from-tpl="t"><p><span><strong mpa-from-tpl="t" mpa-is-content="t">医疗器械进入发展快车道，多家上市企业跨界入局</strong></span></p></section></section></section><section mpa-from-tpl="t"><section mpa-from-tpl="t"><section mpa-from-tpl="t"><p><br /></p></section></section></section></section><p mpa-paragraph-type="body"><span>值得注意的是，不仅是美团、盒马、瑞幸，市场上其他的巨头企业也纷纷规划进军医疗器械行业。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>早在去年的2月，百度就在经营范围中新增了销售第三类医疗器械、销售医疗器械II类等内容；</span><span>之后的3月，华为也变更了经营范围，将销售第二类医疗器械新增到业务范围中；</span><span>不仅如此，腾讯也曾发布通知称将与医械界巨头飞利浦共同推进电子阴道镜的研发。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>而本次疫情下，医疗器械行业可能将迎来一次更大行业升级和巨变。</span><span>无论是互联网医疗和医疗器械行业的互联网化，专业化都必将加强。</span><span>而这无疑给更多跨界巨头提供更好的切换赛道的机会。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>打败你的可能不是同行，是跨界。</span></p><section><br /></section><p><br /></p><section data-role="outer" label="Powered by gulangu"><section 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发表于 2020-10-14 12:54:15