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<section data-role="paragraph" data-color="rgb(182, 228, 253)" data-custom="rgb(182, 228, 253)"><section><section><section><section powered-by="gulangu"><section><section><section><section powered-by="gulangu"><section><section><section><section powered-by="gulangu"><section><section><section><section powered-by="gulangu"><section><section><section><section><p><p><img src="image/20201014/86b79d371e9862b01189f0252a03b2cd_1.png" /></p></p></section><section><section><span><strong></strong></span></section><p><span>医疗器械媒体报道先锋</span></p><p><span>分享专业医疗器械知识</span></p></section><section><section><section><span>关注</span></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section><p><br /></p><p mpa-paragraph-type="body"><span>瑞幸咖啡之后，格力电器也来了......</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>根据天眼查消息，2月18日，珠海格健医疗科技有限公司注册成立，注册资本为2000万，由格力电器的运营主体珠海格力电器股份有限公司全资持股，格力电器董秘望靖东出任该公司董事长。</span></p><p mpa-paragraph-type="body"><br /></p><section data-mpa-template="t" mpa-paragraph-type="image"><section mpa-from-tpl="t"><p><img src="image/20201014/968c14c5b1b03d73c2da7addebdb166b_2.png" /></p></section></section><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>珠海格健医疗科技有限公司的经营范围包括第Ⅱ类医护人员防护用品、紫外线消毒设备、生理参数分析测量设备、手术室感染控制用品的设计、制造和销售等。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><strong><span>这也就意味着，格力电器正式入局医疗器械领域。</span></strong></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>自疫情发生以来，富士康、比亚迪、中石化等企业纷纷跨界生产，以满足各地对于医疗防护用品的需要。而格力电器也正在此列，珠海格健医疗科技有限公司的经营范围包括第Ⅱ类医护人员防护用品、紫外线消毒设备、生理参数分析测量设备、手术室感染控制用品的设计、制造和销售等。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>据业内人士分析，格力电器此时涉足医疗器械领域，除了作为珠海市龙头企业可能需要承担一定的社会责任外，另一个原因也是因为疫情之下医疗器械板块大热，格力电器看到了其中的机会。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>2月21日，格健医疗董事长望靖东回应格力电器进军医械圈时曾表示，“格力电器成立格健医疗这个子公司，目前是为了防疫需要，它可以解决很多问题，满足一些资源调配的需求。既然成立了子公司，（医疗科技）当然是长期(要做)的业务”。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>作为家电制造业的龙头企业，格力电器无疑有着非常多的资源和优质。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>据格力电器2018年年度报告显示，2018年公司实现营业总收入2000.24亿元，同比增长33.33％；实现归属上市公司股东净利润262.03亿元，同比上涨16.97％。相较于2015年1005.64亿的营收额，格力在三年内实现了营收翻倍。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>在从事制造业的过程中，格力电器对于核心科技以及品牌核心竞争力有着极高的追求，而其上下游供应链的整合能力也是格力电器的优势之一。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>此外，就在今年的2月3日，珠海明骏背后的高瓴资本正式成为格力电器的第一大股东，而在高瓴资本投资和控股的企业中，不乏高济医疗、豪森药业集团、君实生物、丁香医生、微医集团等等医疗医药企业，其资源优势不言而喻。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>而最重要的是，格力电器在家用电器行业已经触到了“天花板”，所以需要拓展更多的赛道寻求更多的增长点。</span><br /></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>在格力电器近年来的多元化布局中，医疗器械领域或许只是格力电器在医疗界的一次尝试。<span>多元化经营，既然是机会也是陷阱。</span><span>全世界范围来看，多元化最初始于日本和韩国企业，比如日本三菱、东芝、松下、富士等，大到重型武器、汽车，小到电池，无所不包。</span><span>经历过高速膨胀式的发展之后，多元化逐渐成了负担，从很多非核心行业退出，只保留高强度相关的行业。</span></span></p><p mpa-paragraph-type="body"><span><br /></span></p><p mpa-paragraph-type="body"><span><br /></span></p><p mpa-paragraph-type="body"><br mpa-from-tpl="t" /></p><section data-mpa-template="t" mpa-from-tpl="t"><section mpa-from-tpl="t"><section mpa-from-tpl="t"><section mpa-from-tpl="t"><p><strong><span>多领域巨头踏入医疗器械领域</span></strong><span></span><br /></p></section></section></section><section mpa-from-tpl="t"><section mpa-from-tpl="t"><section mpa-from-tpl="t"><p><br /></p></section></section></section></section><p mpa-paragraph-type="body"><span>值得注意的是，不仅是上文中提到的瑞幸咖啡，就在2019年，美团、盒马、百度、华为、腾讯等各大行业的龙头企业皆纷纷规划进军医疗器械行业。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>早在2019年的2月，百度就在经营范围中新增了销售第三类医疗器械、销售医疗器械II类等内容；</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>之后的2019年3月，华为也变更了经营范围，将销售第二类医疗器械新增到业务范围中；</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>2019年5月，阿里巴巴旗下盒马生鲜的经营范围也从此前的二类医疗器械变更为三类医疗器械。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>不仅如此，腾讯也曾发布通知称将与医械界巨头飞利浦共同推进电子阴道镜的研发。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>2019年11月，美团CEO王兴投资100万元注册成立新公司，新公司业务包含二类、三类医疗器械的销售。</span><span>新公司的成立，宣告美团正式进军医疗器械行业！</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>在医疗器械的黄金时期中，跨界巨头的入局，无疑是“搅动一池春水”。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>此外，在本次疫情下，医疗器械行业很有可能将迎来一次更大行业升级和巨变。</span><span>无论是互联网医疗和医疗器械行业的互联网化、专业化都必将加强。</span></p><p mpa-paragraph-type="body"><br /></p><p mpa-paragraph-type="body"><span>对于跨界巨头而言，这是一次更好的切换赛道的机会；</span><span>而对于医疗器械企业和经销商而言，将迎来的却是更大更激烈的市场争夺战。</span></p><section><br /></section><section data-role="outer" label="Powered by gulangu"><section data-role="paragraph" data-color="#757576"><section data-role="paragraph"><section><section><section data-brushtype="text"><strong>相关阅读</strong></section></section></section><section><section><br /></section></section><section data-width="100%"><section><section><section><section data-width="100%"><section data-tools="gulangu" data-id="87578" data-color="#6aa9ad" data-custom="#59c3f9"><section><p><img src="image/20201014/2aac877ff9233ba5a66e7a5ff3a4febf_3.gif" /></p></section><section data-brushtype="text">戳一下，更有料！</section></section><section data-tools="gulangu" data-id="87578" data-color="#6aa9ad" data-custom="#59c3f9"><br 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发表于 2020-10-14 12:52:37