心电医械出口哪家强？2019心电医械出口简报！

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                    <section><section><section data-support="96编辑器" data-style-id="27151"><section><section><section data-color="rgb(182, 228, 253)" data-custom="rgb(182, 228, 253)"><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section><p><p><img src="image/20201014/86b79d371e9862b01189f0252a03b2cd_1.jpg" /></p></p></section><section><section><span><strong></strong></span></section><p><span>医疗器械媒体报道先锋</span></p><p><span>分享专业医疗器械知识</span></p></section><section><section><section><span>关注</span></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section><section><br  /></section><section><span>近日一份维斯马医疗器械研究中心发布2019年心电图出口简析，该报告的数据来源为海关统计数据WISMAR医疗器械海外代理商查询系统。数据采集样本量为19677条，报告对市场实际完整性解释90%以上。</span></section><section><section data-support="96编辑器" data-style-id="26316"><section><section><section><br  /><span>另外，报告不含中国境内仓储及保税区交易情况，统计时间为2019年1月1日-12月31日，可能因为</span><span>企业内部销售数据统计时间节点误差；结款时间节点误差；委托物流及同行业间代理销售误差；国家统计微调</span><span>等原因存在一定误差。</span></section></section></section></section></section><section><br  /></section></section></section></section></section><section><section><section><section><span><strong><span><section data-support="96编辑器" data-style-id="22631"><section><section><p><strong>01</strong></p></section><section><p><strong>总出口规模简析</strong></p></section></section></section></span></strong></span></section></section></section></section><section><section><section><br  /></section><section><section><section><section><section><span>2019年心电图设备共向157个国家和地区出口，出口总额约5746.5万美金。同比2018年出口增加1.59%。其中，亚洲出口占比40.69%，欧洲占比28.34%，北美洲占比15.56%，南美洲7.80%，非洲5.74%，大洋洲1.88%。</span></section><section><br  /></section><section><span><span>亚洲</span><strong>占比最大，欧洲排名第二，亚洲地区将是未来五年市场的主要关注点</strong>，各个细分市场都将保持高速增长。</span></section><section><br  /></section></section></section></section></section></section></section><section><section><p><img src="image/20201014/641c1e4fb1c5d6d134ddea421a22b9ab_2.png" /></p><span>&nbsp; &nbsp; &nbsp;</span></section></section><section><section><p><img src="image/20201014/5397664c09cde91fbf201a27aa05b951_3.png" /></p></section></section><section><section><section><br  /></section><section><section><span><strong><span><section data-support="96编辑器" data-style-id="22631"><section><section><p><strong>02</strong></p></section><section><p><strong>总出口规模简析 2019年分析</strong></p></section></section></section></span></strong></span></section></section></section></section><section><section><section><br  /></section><section><section><section><section><section><span>2019年心电图数据，增长最大幅度为9月，同比增长49.02%，2月为负增长，下降了34.34%。</span></section><section><br  /></section></section></section></section></section></section></section><section><section><p><img src="image/20201014/6fb948e634052d5c222027de1b00336c_4.png" /></p><span>&nbsp; &nbsp; &nbsp;</span></section></section><section><section><section><br  /></section><section><section><span><strong><span><section data-support="96编辑器" data-style-id="22631"><section><section><p><strong>03</strong></p></section><section><p><strong>出口国市场规模 2019年分析</strong></p></section></section></section></span></strong></span></section></section></section></section><section><section><section><br  /></section><section><section><section><section><section><span>心电图出口国前五分别为：美国14.83%、中国香港10.33%、印度8.96%、德国8.82%、日本4.47%。</span></section></section></section></section></section></section></section><section><section><br  /></section><section><span><strong>由于心电监护设备技术壁垒高，全球高端技术主要掌握在美国、德国、荷兰等少数发达国家手里，想要在这个相对已经成熟的行业有大的突破，必须要有技术或理论的创新。&nbsp;&nbsp;</strong>&nbsp;</span></section></section><section><section data-support="96编辑器" data-style-id="22631"><section><section><p><span><strong>04</strong></span></p></section><section><p><span><strong>心电图流向国排名</strong></span></p></section></section></section><section><section><br  /></section><section><section><section><section><section><span>根据数据统计2019年心电图设备共向157个国家和地区出口，出口总额约5746.5万美金。同比2018年新增6个历史空白出口国，减少14个历史出口国。</span></section></section></section></section></section></section></section><section><section><p><img src="image/20201014/b870fba36cc8c9b164e31b4fe5d6b7eb_5.png" /></p><span></span></section><section><span><strong><br  /></strong></span></section><section><span><strong>非洲国家一直以来都是“一带一路”倡议相关项目中的主要受益方。目前“一带一路”也推动了非洲的《2063年议程》，加快了各领域务实合作快速发展，目前南非心电图出口量同比增加81.22%</strong></span></section><section><br  /></section></section><section><section><p><img src="image/20201014/6fe527a2c1f7f32e6d55f7b474d1e246_6.png" /></p><span>&nbsp; &nbsp; &nbsp;</span></section></section><section><section><section><br  /></section><section><section><section><section><section><span>从出口流向国看，2019年同比率增长的流向国共计88国，2019年同比率下降的国家共有63国。</span></section><section><br  /></section></section></section></section></section></section></section><section><section><p><img src="image/20201014/056ef9279072b4e7835f23ce9dade542_7.png" /></p><span>&nbsp; &nbsp; &nbsp;</span></section></section><section><section><p><img src="image/20201014/67114f6c1acf5aa17005aa5f63497ee6_8.png" /></p><span>&nbsp; &nbsp; &nbsp;</span></section></section><section><section><p><img src="image/20201014/5c4cbe2ec2fe82a002e887a6f198ca1e_9.png" /></p><span>&nbsp; &nbsp; &nbsp;</span></section></section><section><section><p><img src="image/20201014/30953bdef2ea09478ec0a0b0ced1ef9c_10.png" /></p><span>&nbsp; &nbsp; &nbsp;</span></section></section><section><section><p><img src="image/20201014/b045fb4f3a2c4e76224bb2b6c3d5ea31_11.png" /></p><span>&nbsp; &nbsp; &nbsp;</span></section></section><section><section><p><img src="image/20201014/6fb729ac660878a9967a6ebb4c34fd0e_12.png" /></p><span>&nbsp; &nbsp; &nbsp;</span></section></section><section><section><section><br  /></section><section><section><span><strong><span><section data-support="96编辑器" data-style-id="22631"><section><section><p><strong>05</strong></p></section><section><p><strong>心电图采购国同比增速分析</strong></p></section></section></section></span></strong></span></section></section></section></section><section><section><section><br  /></section><section><section><section><section><section><span>2019年同比国家平均增速为98.14%。其中西班牙和乌克兰的增速都在平均增速之上。</span></section></section></section></section></section></section></section><section><section><p><img src="image/20201014/3e3c3574b562242c27931b7505f1ff4d_13.png" /></p><span>&nbsp; &nbsp; &nbsp;</span></section></section><section><section><section><br  /></section><section><section><span><strong><span><section data-support="96编辑器" data-style-id="22631"><section><section><p><strong>06</strong></p></section><section><p><strong>心电图出口TOP10重点市场简析</strong></p></section></section></section></span></strong></span></section></section></section></section><section><section><section><br  /></section><section><section><section><section><section><span>美国市场为中国心电图出口最大的市场，共计28家中国出口商，占全年心电图出口12.29%的份额。其中飞利浦在美国市场占有率高达30.83%，领先于其他出口商。</span></section><section><br  /></section></section></section></section></section></section></section><section><section><p><img src="image/20201014/1b73f05ee2d9eb62ead32fdebbdc29dc_14.png" /></p><span>&nbsp; &nbsp; &nbsp;</span></section></section><section><section><section><section><section><section><section><span>德国市场为中国心电图出口第二大市场，共计19家出口商，占全年心电图出口9.44%的份额。其中飞利浦在德国市场占有率高达43.49%。</span></section><section><br  /></section></section></section></section></section></section></section><section><section><p><img src="image/20201014/afdc7d76f054f424e04e4d24f0df4584_15.png" /></p><span>&nbsp; &nbsp; &nbsp;</span></section></section><section><section><section><section><section><section><section><span>中国香港市场为中国心电图出口第三大市场，共计25家出口商，占全年心电图出口8.84%的份额， 其中深圳迈瑞在中国香港市场占有率高达51.94%。</span></section><section><br  /></section></section></section></section></section></section></section><section><section><p><img src="image/20201014/a3077f3e332e77f2fd933cff081379db_16.png" /></p><span>&nbsp; &nbsp; &nbsp;</span></section></section><section><section><section><section><section><section><section><span>印度市场为中国心电图出口第四大市场，共计29家出口商，占全年心电图出口8.29%的份额。其中理邦在印度市场占有率高达39.94%。</span></section><section><br  /></section></section></section></section></section></section></section><section><section><p><img src="image/20201014/ea1dd0ef0515f03a52560234fc81f660_17.png" /></p><span>&nbsp; &nbsp; &nbsp;</span></section></section><section><section><section><section><section><section><section><span>日本市场为中国心电图出口第五大市场，共计9家出口商，占全年心电图出口4.96%的份额。其中光电在日本市场占有率高达78.49%。</span></section><section><br  /></section></section></section></section></section></section></section><section><section><p><img src="image/20201014/0176addf71c373808640030b1a10ae1e_18.png" /></p></section></section><section><section><section><br  /></section><section><section><section><section><section><span>意大利市场为中国心电图出口第六大市场，共计16家出口商，占全年心电图出口3.51%的份额。其中理邦在意大利市场占有率高达43.89%。</span></section><section><br  /></section></section></section></section></section></section></section><section><section><p><img src="image/20201014/7f9d15f64443da0d8a9a7ff7a0eae666_19.png" /></p><span>&nbsp; &nbsp; &nbsp;</span></section></section><section><section><section><section><section><section><section><span>荷兰市场为中国心电图出口第七大市场，共计6家出口商，占全年心电图出口2.76%的份额。其中深圳迈瑞在荷兰市场占有率高达76.58%。</span></section><section><br  /></section></section></section></section></section></section></section><section><section><p><img src="image/20201014/4d2ba66a853431bef7430f102d3b06e9_20.png" /></p><span>&nbsp; &nbsp; &nbsp;</span></section></section><section><section><section><br  /></section><section><section><section><section><section><span>巴西市场为中国心电图出口第八大市场，共计8家出口商，占全年心电图出口2.71%的份额。其中理邦在巴西市场的占有率为41.01%。</span></section><section><br  /></section></section></section></section></section></section></section><section><section><p><img src="image/20201014/2afd4e17369eff0a86280da10647819d_21.png" /></p><span>&nbsp; &nbsp; &nbsp;</span></section></section><section><section><section><section><section><section><section><span>孟加拉国市场为中国心电图出口第九大市场，共计16家出口商，占全年心电图出口2.69%的份额。其中康泰在孟加拉国市场的占有率高达71.40%。</span></section><section><br  /></section></section></section></section></section></section></section><section><section><p><img src="image/20201014/e702ab3108415a2f67716117619e13ac_22.png" /></p><span>&nbsp; &nbsp; &nbsp;</span></section></section><section><section><section><section><section><section><section><span>西班牙市场为中国心电图出口第十大市场，共计12家出口商，占全年心电图出口2.31%的份额。其中飞利浦在西班牙市场的占有率高达51.28%。</span></section><section><br  /></section></section></section></section></section></section></section><section><section><p><img src="image/20201014/87eec75339fd277632d937c93e5bee97_23.png" /></p><span>&nbsp; &nbsp; &nbsp;</span></section></section><section><section><section><span><br  /></span></section><section><section><span><strong><span><section data-support="96编辑器" data-style-id="22631"><section><section><p><strong>07</strong></p></section><section><p><strong>2019年中国自主品牌心电图简析</strong></p></section></section></section></span></strong></span></section></section></section></section><section><section><section><br  /></section><section><section><section><section><section><span><span>现在市场份额达到世界</span><span>TOP10</span><span>主要</span><span>是集中</span><span>在美国欧洲和中国</span><span>，其中心电图</span><span>国内市场企业</span>前三名分别是理邦，中旗，邦健。出口排名统计以一般贸易为准。</span></section><section><br  /></section></section></section></section></section></section></section><section><section><span><span>目前在国内的大型医院中，进口与国产心电图机整体上平分秋色。</span><strong>而国内企业要数理邦医疗占据最大的市场分额，并且在世界市场也有一席之地。</strong><span>我国心电图机</span><strong>主要生产厂家在广东、山东和上海，生产企业并不多</strong><span>，大多数是中小企业，其产品多为劳动密集型的低科技产品，技术含量</span></span><span></span><span>低、创新能力差，并且缺少自主知识产权。</span><span>主要原材料是一些导线电缆，传感器和电子元器件，生产成本不高。</span></section></section><section><section><section><br  /></section><section><section><span><strong><span><section data-support="96编辑器" data-style-id="22631"><section><section><p><strong>08</strong></p></section><section><p><strong>2019年中国自主品牌心电图TOP20</strong></p></section></section></section></span></strong></span></section></section></section></section><section><section><section><br  /></section><section><section><section><section><section><span>2019年中国自主品牌心电图平均增速为95.53%，保持良好的势头。在心电图TOP20中，其中瑞康宏业这个公司，增速超过自主品牌平均增速。</span></section><section><br  /></section></section></section></section></section></section></section><section><section><p><img src="image/20201014/ee139012b999061a9efb84a21abec3c8_24.png" /></p></section></section><section><br  /></section><section><span>聚焦国内，</span><strong>新医改的持续推进将为我国心电图机的发展带来一次难得的发展机遇</strong><span>，新医改中投入的8500亿中有165亿全部定点投向全国2.9万所乡镇卫生院和城市社区卫生服务机构，而从2009年开始我国也将陆续投入370亿元用于全国70%县级医院的改扩建，这都将对一些基础的医疗器械产品带来利好，而心电图机很明显就是其中重要的部分。</span><strong>随着新一轮医疗体制改革的进行和医保控费的大环境，未来国产心电图机有望获得更多市场份额</strong><span>。</span></section><section><br  /></section><section><span><strong><span>总结：</span></strong></span></section><section><br  /></section><section><span>在传统医疗领域中，行业巨头的竞争越来越激烈，传统的心电图产业竞争已经趋于饱和；我们期待创新的模式和技术，给这个有百年历史的行业带来新的发展机遇和竞争格局。</span></section><section><br  /></section><section><br  /></section><section><span>来源：维斯马</span><br  /></section><section><br  /></section><section><section data-color="#757576"><section><section><section data-brushtype="text"><strong>相关阅读</strong></section></section></section><section><section><section><br  /></section></section></section><section data-width="100%"><section><section><section><section 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