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<section data-color="rgb(182, 228, 253)" data-custom="rgb(182, 228, 253)"><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section data-color="rgb(182, 228, 253)" data-custom="rgb(182, 228, 253)"><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section><section><p><p><img src="image/20201014/86b79d371e9862b01189f0252a03b2cd_1.jpg" /></p></p></section><section><section><span><strong></strong></span></section><p><span>医疗器械媒体报道先锋</span></p><p><span>分享专业医疗器械知识</span></p></section><section><section><section><span>关注</span></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section><section data-role="paragraph"><section data-tplid="89781" data-tools="gulangu"><section data-tools="gulangu" data-id="95298"><section><section><section><span></span></section><section powered-by="gulangu"><section><section powered-by="gulangu"><section><section powered-by="gulangu"><section><section powered-by="gulangu"><section><p><br /></p><p><a data-miniprogram-appid="wx3f7725264fadd6b7" data-miniprogram-path="pages/index/index" data-miniprogram-nickname="医启播健康直播" href="" data-miniprogram-type="image" data-miniprogram-servicetype="" href=""><p><img src="image/20201014/f47af15de56affc7ada77ae2732f3f2c_2.png" /></p></a></p><section><span>来源:民营院长俱乐部</span></section><section data-role="paragraph"><section data-role="outer" label="Powered by gulangu"><section data-role="outer" label="Powered by gulangu"><section data-id="88405"><section><section><section><section><br /></section><section><span>医美领域再现大数额收购!激流勇进的民营医美未来还会摩擦出怎样的火花?</span></section></section></section><section><br /></section><section><span><strong><span>出手6.91亿!</span></strong></span></section><section><span><strong><span>“奥园健康”收购“连天美”55%股权</span></strong></span></section></section></section><section><br /></section><section><span>9月18日,奥园健康生活集团有限公司(以下简称奥园健康)发布公告称,公司拟以6.91亿元人民币收购浙江医美龙头企业“连天美集团”55%股权。收购完成后,奥园健康将持有连天美共计60%的股权。<br /></span></section><section><br /></section><section><span>据了解,此次被收购的连天美集团,是一家致力于医疗美容资源整合与品牌运营的投资公司。公司总部位于杭州,深耕长三角地区,是中国最早一批医疗美容企业之一。旗下经营有杭州华山连天美医院、杭州维多利亚医疗美容医院两家民营医美机构,总营运面积达30,000平方米,且拥有24项整形相关的注册专利,近8万活跃会员。</span></section><section><br /></section><section><p><img src="image/20201014/449b2a710187b039836ab9cbcdc36f9c_3.jpg" /></p></section><section><br /></section><section><span>2017年-2019年,连天美集团分别实现了4.27亿元、4.8亿元、4.62亿元的营业收入,2020年上半年,即使是在新冠疫情的冲击下,连天美依旧完成了2.12亿元的营业收入,实现了4616万元的净利润,展现出了非常强劲的盈利实力。</span></section><section><br /></section><section><span>而收购方奥园健康,是一家主营物业管理的公司。事实上,在参与本次连天美股权收购之前,奥园健康就已经展现出了布局医美大健康领域的蓬勃野心。</span></section><section><br /></section><section data-tools="gulangu" data-id="3047"><section><p><img src="image/20201014/1f9efb3441e2889498eb11f7823bbd75_4.jpg" /></p></section></section><section><br /></section><section><span>例如说2019年12月,奥园健康间接全资附属公司上海奥慧妍健康科技有限公司,就中标了上海奉贤区工业综合开发区一块国有建设用地的使用权,并计划将这块土地发展成为康养及医疗美容产业综合体,包括医美旗舰店、医美产品研发中心、医美产品展示中心、体验中心以及人才培训中心。<br /></span></section><section><br /></section><section><span>今年4月,奥园健康买下连天美5%股权,小试投资牛刀,不到半年的时间里,公司又收购了连天美55%的股权,为自己在民营医美领域“开疆扩土”做足准备。</span></section><section><br /></section><section><span>至于奥园此次收购连天美的原因,其相关负责人表示,他们看中了连天美优越的供应链议价能力、强大的品牌影响力、庞大的老客户资源和优秀的管理水平和技术积累,这将会成为医院极具持续性的行业竞争力。连天美集团在医美领域全国前三、浙江第一的影响力,本身就是一块不错的招牌。</span></section><section><br /></section><section><span>未来,奥园健康希望通过收购优质的区域医美龙头企业等方式,为公司业绩带来增长点,同时结合奥园健康现有的物业和商管运营,为医美获客赋能。奥园也预计在战略及管理上打造包含三甲医院院长、曾主要医美企业上市的金融管理学博士在内的高配置明星团队,进一步提升产业管理质量。</span></section><section><br /></section><section><span><strong><span>千亿市场掘金民营医美是不是一个好赛道?</span></strong></span></section><section><br /></section><section><span>有数据资料显示,医美年均复合增长率在20%以上,2018年,我国医美市场规模约为1220亿,仅次于1500亿的体检市场,远超眼科市场240余亿。而且国内医美渗透率不足3%,依然有较大的“掘金”空间。</span></section><section><br /></section><section><span>疫情后,医美也是最快“复苏”的医疗细分行业之一,复诊后不仅业务量普遍回升,部分机构甚至出现了“业务量远超去年同期”的迹象。</span></section><section><br /></section><section><span>近两个月,民营医美投资收购领域活跃。</span></section><section><br /></section><section><span>先是7月21日,主营服装业、跨界办医的“朗姿股份”再投1.79亿实现对四川米兰柏羽医学美容医院有限公司、深圳米兰柏羽医疗美容门诊部以及四川晶肤医学美容医院有限公司等6家医美机构的100%控股;后是7月16日,“中国医美第一股”鹏爱医美国际传出收购广东韩妃医疗美容旗下的4家医美机构的讯号……无论是“跨界办医”,还是“大医院买小医院”的吞并整合,都成为了现今医美行业中最“惹眼”的时髦趋势。</span></section><section><br /></section><section><span>还有一个不得不关注的趋势是,宝岛妇儿、美中宜和、和睦家等妇儿医院陆续开始推出医美套餐优惠活动。有业内人士认孕妇在产后恢复、妊娠斑等方面的医美需求,这也让民营妇儿医院看到了切入医美领域的商机。此外,一些非手术为主的轻医美在用户群体中流行,依靠这个拓展“小而美”的诊所,也是一个有价值的选择。</span></section><section><br /></section><section><span>现在比较令人担忧的是,医美行业的规范性还不够, “黑医美”、“渠道医美”屡屡被曝光;专业管理也欠缺,很多“赚快钱”的医美机构甚至活不过两年。所幸的是,医美暴露出来的这些矛盾也开始被投资者、管理者们重视,通过自查培训,引进人才不断优化、改良。</span></section><section><br /></section><section><span>以小窥大,不只是医美领域,2020年全民营医疗行业都在面临“关、转、并”的洗牌浪潮,疫情冲击、监管处罚、渠道限制、行业竞争都会新增前所未有的经营压力,突破这些障碍,仍然是我们今年必须攻克的问题。</span></section></section></section></section><p><br /></p></section></section></section><section powered-by="gulangu"><p><span></span></p></section><p><br 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